“Over the course of a
30-year career in Marketing, somehow by genius planning or sheer blind luck, I have been working in the world’s most interesting categories at the most interesting times.”
IN THE 1980s... It was
consumer goods and financial services for brands like Procter& Gamble, Unilever and American Express.
IN THE 1990s... I lived
through the explosion of IT marketing for players like IBM, Cisco and Yahoo!. And in the past 15 years, I’ve had a front-row seat at the global expansion of digital.
“If I started over today,
I’d spend the first three years in eCommerce. Not just because of the frothy revenue growth outlook, but because eCommerce would give any young marketer incredibly valuable, ‘transportable skills’ that could propel their careers for the long haul.”
1 ECOMMERCE HAS A FANTASTIC
LONG-TERM GLOBAL GROWTH OUTLOOK ‣ Over $1Trillion and predicted to grow at 17% per year ‣ Burgeoning eCommerce market in China now delivers sales of $1 billion – per day ‣ Mobile commerce is capturing 20% of eCommerce sales
2 ECOMMERCE TEACHES YOU TO
THINK LIKE A GENERAL MANAGER PRICING AND PROFIT MANAGEMENT CUSTOMER ACQUISITION UP-SELLING MARKETING CUSTOMER SERVICE SUPPLY CHAIN CROSS-SELLING
SO, THERE ARE MY FIVE
REASONS. IT’S THE ADVICE I GIVE TO NEW RECRUITS, ASPIRING HOT-SHOT MBAS AND MY OWN KIDS. TELL ME WHAT YOU THINK... For more on the future of eCommerce visit: ContinuousCommerce.OgilvyDO.com Contact: Brian.Fetherstonhaugh@Ogilvy.com