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SXSW 2017 Takeaways: Sessions Captured Through Sketchnotes


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Chris Cullmann, SVP, engagement strategy at Ogilvy CommonHealth Worldwide, alongside our team of experts took to the South by Southwest festival experiencing the latest and greatest in creativity, technology, and innovation. During SXSW, Chris Cullmann developed sketchnotes about key takeaways from the festival. Take a look at the top moments from SXSW through his visual note-taking.

Published in: Healthcare

SXSW 2017 Takeaways: Sessions Captured Through Sketchnotes

  1. 1. Chris Cullmann│ @cullmann March 2017
  2. 2. RECORDING SXSW WITH DRAWINGS The following ”sketchnotes” are a combination of what was presented, our interpretation, and key takeaways from speaker sessions at SXSW. Sketchnotes are as much a method of note taking as they are a form of creative expression. Visual notetaking can be a much more effective and valuable way to record presentations, meetings, and information than traditional notes.
  3. 3. continues START-UP VILLAGE Start-Up alley was an event providing the opportunity for independent entrepreneurs from around the world to pitch their unique business proposals to venture capitalist and industry leaders. Healthcare was a major focus for start- ups throughout the SXSW festival. This specific session was centered on VR technology and products. Highlights included: • AXON Virtual Health’s pediatric product in clinical trials aimed at improving healthcare experiences for children through VR. • HAUOLI VR experiences that used phones as a tracking mechanism through audio tracking.
  4. 4. HACKING YOUR HEALTH: FUTURE OR FAIL? What are best practices to facilitating a hackathon for your organization or client? • Identify a problem to solve—articulate it specifically and make it easy to understand. • Find an expert—someone who can speak to the problem and answer specific questions as they arise. • Make it personal—Highlight a patient, caregiver, or physician with a story to tell. • Don’t “Fail Fast”—this process is expensive and emotionally hard: AIM TO WIN!
  5. 5. ACCURACY: CONSUMER WEARABLES & RESEARCH CONVERGE A tremendous amount of criticism was aimed at the accuracy of wearables’ data for clinical purposes—wearable data should be looked at for its longitudinal benefit for an individual not single- instance clinical accuracy. • Never before have we had access to so much consistent data for individuals. • The scale of individuals’ data can help shape population studies, regional studies, and help proactively respond to epidemics and local outbreaks.
  6. 6. THE ART OF PRE-SUASION There is an art and science to the process of conditioning audiences to positively receive messages and take action with that messaging. The speakers encouraged communicators to: • Use images to condition a specific behavior. • Precede a communication with a conflicting message to shape outcome. • “I have good news and I have bad news” • Look for opportunities to validate decisions with broader audiences or peers.
  7. 7. THE CANCER MOONSHOT • Presented by former US Vice President, Joe Biden, the fight to end Cancer is seen as this generation’s “space race”. • Freeing access to data, insights, and the lowering risk from competitive actions are critical to our mission to cure cancer. • Collaboration from every discipline of innovation is critical to success: NASA, Veteran Affairs, Department of Energy—all must approach this issue with a single mission.
  8. 8. SOCIAL MEDIA ADVOCACY FOR HEALTHCARE INSTITUTIONS • Social media is the new “word of mouth” for institutions—it is a place where patients and communities are sharing their stories, triumphs, and losses. • Users must look past the fear of saying the “wrong thing” in order to encourage sharing on social sites. • The speakers stressed that patients are reaching out and desiring engagement from their physicians, nurses, and hospitals.
  9. 9. USE BEHAVIOR CHANGE SCIENCE TO IMPROVE YOUR HEALTH What if we could create a monetary reward system for being healthy? Would that change your day-to- day behavior? Studies (and our speakers) say YES! • Patients rarely see the monetary consequences for their day-to-day health behavior. • Gamification of these experiences can creative incentives for patients to reach desired solutions. • Reward systems can be financially beneficial to all parties from patient to payer.
  10. 10. FIVE USE-CASES DEFINING VR AND MIXED REALITY • The possibilities for VR experiences are largely unrealized. • From the benefits of escape, to providing a new set of synthetic stimuli to address depression and psychosis. • Communications must rethink sharing, teaching, and learning, to account for near-infinite space and new social context. • The idea of “experts” will change through high-value access to trained people to assist you in virtual experiences and augmented vision.
  11. 11. BRAIN. BEHAVIOR. STORY. • According to the speaker, humans are ‘feeling machines’ that think—we are optimized to ‘feel’ first and draw upon logic second. • Narratives continue to drive decision making and engagement—but those stories need to include fact to push decisions. • As communications, we must understand the importance and nuances of storytelling to deliver an influential message.
  12. 12. TO BUILD IN HEALTH, FOLLOW THE $, NOT THE PATIENT When our biggest customers are the sickest ones, how do we create “marketing” and a greater experience for our patients? • Hospitals and providers are focused on searching for ways to create behavior change. • The biggest challenges are calculating an “ROI” on the efforts to establish a culture of wellness and health for communities. • There are no guarantees against providing care, even optimally for healthcare businesses.