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GDPR: What the healthcare market needs to know


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Joe Youssef provides an overview of the imminent launch of General Data Protection Regulation in the EU and the global considerations for healthcare stakeholders.

Published in: Healthcare
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GDPR: What the healthcare market needs to know

  1. 1. Joe Youssef │@digitalneenja May 2018
  2. 2. WHAT IS GDPR? General Data Protection Regulation (GDPR) is a privacy and protection act introduced for the protection of consumer data for the citizens of the European Union (EU) The act has global impact for enterprises and governments and holds entities managing consumer data accountable for the protection of personal information and data privacy GDPR is going to have a wide-sweeping impact on digital commerce, advertising, and online services
  3. 3. THE IMPACT OF GDPR IS WIDE- SWEEPING ACROSS THE EU GDPR will take effect May 25, 2018 across all EU member states It governs the way businesses collect, process, and secure consumers’ personal data GDPR is intended to protect and strengthen the rights of individuals It encourages organizations to create a “culture of privacy” and manage data sensitively and ethically
  4. 4. THE PHARMA INDUSTRY IS ESPECIALLY AT RISK  Health data collected requires EXPLICIT consent  Personal information collected cannot be stockpiled for future use  Data cannot be siloed in multiple systems  Enterprise-wide opt-in statements may not be compliant with GDPR The GDPR specifies that an individual’s data be accurate, kept up to date, easy to provide to consumers if they request it, and not held longer than needed for promotional purposes