DESIGN INDABA CONFERENCE, FEBRUARY 27, 2014
CAPE TOWN INTERNATIONAL CONVENTION CENTER

WHAT WE HEARD
ON DAY 1
@OgilvySA

G...
Look up, get off your phone
and get out there. Look
at stuff and listen! We are
suffering from a deficit of
primary eviden...
P bo i so
a l Pc s
a
What if solutions to
the world’s problems
came from Africa?
If it works in Africa, it
will work anywhere.
JULIANA ROTICH
C...
Most use technology to
define function. We use
function to drive technology.

JULIANA ROTICH
Co-founder and Executive
Dire...
The typical digital
design process
normally produces
terrible work.

JAKE BARTON
Principal and Founder
of Local Projects

...
A good prototype
needs a touch of
magic, innovation and
experiential learning
or emotion.

JAKE BARTON
Principal and Found...
Branding is increasingly not
about what you represent but
what you actually do or make.

IJE NWOKORIE
Managing Director
of...
In Africa, we don’t have
a choice; we have to get
creative to survive.

IJE NWOKORIE
Managing Director
of Wolff Olins

Gre...
Great design addresses
a human need in a low
friction way.

TOM HULME
Design Director at IDEO, Founder
and Managing Direct...
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Design Indaba 2014 Day 1 Quotes from @OgilvySA #designindaba #quotes

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Day 1 of Design Indaba 2014 is finished. We heard from Chris Gotz (O&M SA), Juliana Rotich (Ushahidi), Jake Barton (Local Projects), Ije Nwokorie (Wolff Olins) and Tom Hulme (IDEO). Read more about the day on http://bit.ly/OgilvyDIDay1

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Design Indaba 2014 Day 1 Quotes from @OgilvySA #designindaba #quotes

  1. 1. DESIGN INDABA CONFERENCE, FEBRUARY 27, 2014 CAPE TOWN INTERNATIONAL CONVENTION CENTER WHAT WE HEARD ON DAY 1 @OgilvySA Gr ea t Min worl ds cre ds at ivit y join t TH e has ht he conver sa tion ogilvy @ #designindaba ag pioneers cutting ed ge
  2. 2. Look up, get off your phone and get out there. Look at stuff and listen! We are suffering from a deficit of primary evidence. Everything we experience is online. We need to get out more. CHRIS GOTZ Chief Creative Officer of Ogilvy & Mather South Africa Grea t Min ds worl ds cre ativity join t he conver THe hasht ag Illustrations by Blink Stefanus sa tion ogilvy @ #designindaba pioneers cutting ed ge
  3. 3. P bo i so a l Pc s a
  4. 4. What if solutions to the world’s problems came from Africa? If it works in Africa, it will work anywhere. JULIANA ROTICH Co-founder and Executive Director of Ushahidi Grea t Min ds worl ds cre ativity join t he conver THe hasht ag Illustrations by Blink Stefanus sa tion ogilvy @ #designindaba pioneers cutting ed ge
  5. 5. Most use technology to define function. We use function to drive technology. JULIANA ROTICH Co-founder and Executive Director of Ushahidi Grea t Min ds worl ds cre ativity join t he conver THe hasht ag Illustrations by Blink Stefanus sa tion ogilvy @ #designindaba pioneers cutting ed ge
  6. 6. The typical digital design process normally produces terrible work. JAKE BARTON Principal and Founder of Local Projects Grea t Min ds worl ds cre ativity join t he conver THe hasht ag Illustrations by Blink Stefanus sa tion ogilvy @ #designindaba pioneers cutting ed ge
  7. 7. A good prototype needs a touch of magic, innovation and experiential learning or emotion. JAKE BARTON Principal and Founder of Local Projects Grea t Min ds worl ds cre ativity join t he conver THe hasht ag Illustrations by Blink Stefanus sa tion ogilvy @ #designindaba pioneers cutting ed ge
  8. 8. Branding is increasingly not about what you represent but what you actually do or make. IJE NWOKORIE Managing Director of Wolff Olins Grea t Min ds worl ds cre ativity join t he conver THe hasht ag Illustrations by Blink Stefanus sa tion ogilvy @ #designindaba pioneers cutting ed ge
  9. 9. In Africa, we don’t have a choice; we have to get creative to survive. IJE NWOKORIE Managing Director of Wolff Olins Grea t Min ds worl ds cre ativity join t he conver THe hasht ag sa tion ogilvy @ #designindaba pioneers cutting ed ge
  10. 10. Great design addresses a human need in a low friction way. TOM HULME Design Director at IDEO, Founder and Managing Director of OpenIDEO and OIEngine Grea t Min ds worl ds cre ativity join t he conver THe hasht ag sa tion ogilvy @ #designindaba pioneers cutting ed ge

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