5 lakh fans of STAR Plus Report
1,00,000 people like STAR Plus 3,00,000 people like STAR Plus 2,00,000 people like STAR Plus 4,00,000 people like STAR Plu...
Idea
What’s the idea? <ul><li>Thought behind the idea:  </li></ul><ul><li>Use exclusive content to create buzz </li></ul><ul><l...
Which stars should give an exclusive message?  We looked at the fan following for the Stars on Social Media to decide this…
Why Navya and Anant? This fan growth is organic…! And we realised the fans for Navya and Anant are exceptional. Khushi too...
Then followed the dialogues…! PS- In characters tone & in track with what’s going on in the show
Navya- Hello friends, Mein hoon Navya, aap toh mujhse roz milte hain, par aaj mein apse milne aayi hoon. Baat hi itni spec...
Anant Hey guys, Mein hoon Anant. Navya ke birthday jitna special day hai aaj, aur isliye mein aap sabse milne aaya hoon. C...
Khushi Helloji, Hum hain Khushi, hum aapse kuch bahut khaas baat karne aaye hain. Devi maiyya ki krupa se aaj yeh bada din...
Anant & Navya Navya- Anant, aaj ka din bahut hi special hai…. Tumhein pata hai kyun? Anant- Hmmm, haan Navya aaj hum saath...
Videos got recorded and the celebrations began….
Creatives….
Navya- Anant’s video released! 1 st  August 2011 YouTube Views: 31,700
Navya’s video released! 3 rd  August 2011 Views: 11,079
Anant’s video released! 4th August 2011 Views: 3,843
Khushi’s video released! 5 th  August 2011 YouTube Views- 8,058
Total Nos Total Post 110 Likes 19,228 Comments 4,473 Impressions 20,13,769 Video Views 55,310 Video Shares 30,024
How did we reach the nos?
<ul><li>The video was posted through show and character pages on Facebook and Twitter.  </li></ul><ul><li>To create buzz a...
Sample postings on STAR Plus page
Posts on UNLOCK the video
Navya, Anant and Khushi speak…!
STAR Plus characters on Facebook spoke too!  Sample posts-
STAR Plus characters on Facebook spoke too!  Sample posts-
Thank you
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5 lakh fans on Star Plus Facebook page campaign

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5 lakh fans on Star Plus Facebook page campaign

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5 lakh fans on Star Plus Facebook page campaign

  1. 1. 5 lakh fans of STAR Plus Report
  2. 2. 1,00,000 people like STAR Plus 3,00,000 people like STAR Plus 2,00,000 people like STAR Plus 4,00,000 people like STAR Plus 4,70,000 people like this STAR Plus Opportunity spotted! We are close to 5 lakh fans… Can we do something special…?
  3. 3. Idea
  4. 4. What’s the idea? <ul><li>Thought behind the idea: </li></ul><ul><li>Use exclusive content to create buzz </li></ul><ul><li>Give a surprise to the fans on reaching a milestone </li></ul><ul><li>Idea: </li></ul><ul><li>As we reach a big milestone of half a million fans, we bring a special treat for all our loyal fans. We bring to them exclusive messages from their favourite Stars of STAR Plus. </li></ul><ul><li>Each video gets unlocked on reaching a specified fan count. </li></ul><ul><li>The celebration continues till all the videos gets unlocked. </li></ul><ul><li>Why we thought this will work? </li></ul><ul><li>Fans will be pleased to hear an exclusive message from their favourite stars specially recorded for them. </li></ul><ul><li>We are BIG because of the fans who follow us and so a message which says that we value their relationship with us will surely lead a loyal fan. </li></ul><ul><li>Exclusive content work viral on Social Media. </li></ul>
  5. 5. Which stars should give an exclusive message? We looked at the fan following for the Stars on Social Media to decide this…
  6. 6. Why Navya and Anant? This fan growth is organic…! And we realised the fans for Navya and Anant are exceptional. Khushi too has good no. of fans
  7. 7. Then followed the dialogues…! PS- In characters tone & in track with what’s going on in the show
  8. 8. Navya- Hello friends, Mein hoon Navya, aap toh mujhse roz milte hain, par aaj mein apse milne aayi hoon. Baat hi itni special thi. Congratulations guys, Star Plus has crossed 5 Lakh fans on Facebook. Thank you STAR Plus page ke har ek fan ko, jisne humein LIKE kiya aur itna support kiya. Waise mein special thanks kehne chahti hoon - Riddhi Ambavi, Anirudha Samag from Aurangabad & Kailash Soni from Rajashtan ko. Aapke constant replies aur suggestions meri bahut help karte hain. Aap log hamare STAR Parivaar ke bahut important fans hain….. Video link- http://www.youtube.com/watch?v=O8CXvyPLMmM&feature=player_embedded Navya
  9. 9. Anant Hey guys, Mein hoon Anant. Navya ke birthday jitna special day hai aaj, aur isliye mein aap sabse milne aaya hoon. Congratulations guys, Star Plus has crossed 5 Lakh fans on Facebook. Yipeeee…… Mein STAR Plus page ke ek ek fan ko dil se Thank you kehna chahta hoon. Hope meri tarah STAR Parivaar ka hissa bankar aap sab bhi bahut khush hain. Aur haan Thank you guys, kya cool ideas bheje the aap sabne mujhe Navya ka surprise birthday plan karne ke liye. Navya ko mera surprise bahut acha laga aur usne mujhe woh kaha jo mein sunne ke liye bekaraar tha… I think woh yeh birthday surprise kabhi nahin bhool payegi… kya kehte ho? ….. Video link: http://www.youtube.com/watch?v=gUvbcmuS0co
  10. 10. Khushi Helloji, Hum hain Khushi, hum aapse kuch bahut khaas baat karne aaye hain. Devi maiyya ki krupa se aaj yeh bada din aaya hai. Aaj STAR Plus ke 5 lakh se jyaada fans ho gaye hain Star Plus page par. Hum STAR Plus team ki taraf se aap sabko Bahut bahut badhaiyan aur dhanyavad dena chahte hain. Aapne hamare STAR Parivaar ko itna bada banaya aur hamesha humein itna pyaar diya isliye hum apke aabhari hain. Video link- http://www.youtube.com/watch?v=lk2XE4Elbro&feature=player_embedded
  11. 11. Anant & Navya Navya- Anant, aaj ka din bahut hi special hai…. Tumhein pata hai kyun? Anant- Hmmm, haan Navya aaj hum saath mein hai isliye na…? Navya- Woh baat toh hai, par ek aur baat hai, jiske liye aaj ka din special hai…. Bataun tumhein kya baat hai…? Anant- Navya, jaldi batao na, itna suspense kyun create kar rahi ho… Navya- Theek hai, batati hoon… Pehle jinke wajah se yeh din special hai unhe Thank you toh keh doon…. Anant- Ohh mein samajh gaya, tum akele kyun hum dono saath mein milkar kahenge… Video link: http://www.youtube.com/watch?v=WIAFpdFXYkY&feature=player_embedded
  12. 12. Videos got recorded and the celebrations began….
  13. 13. Creatives….
  14. 14. Navya- Anant’s video released! 1 st August 2011 YouTube Views: 31,700
  15. 15. Navya’s video released! 3 rd August 2011 Views: 11,079
  16. 16. Anant’s video released! 4th August 2011 Views: 3,843
  17. 17. Khushi’s video released! 5 th August 2011 YouTube Views- 8,058
  18. 18. Total Nos Total Post 110 Likes 19,228 Comments 4,473 Impressions 20,13,769 Video Views 55,310 Video Shares 30,024
  19. 19. How did we reach the nos?
  20. 20. <ul><li>The video was posted through show and character pages on Facebook and Twitter. </li></ul><ul><li>To create buzz and excitement, 1st video was launched after 5 lakh fan mark was crossed, which was followed by other videos getting unlocked after some intervals. </li></ul><ul><li>To add more grandeur to the event we included the fans in celebrations. These exclusive videos tailor-made for Facebook was launched on the STAR Plus page. </li></ul>
  21. 21. Sample postings on STAR Plus page
  22. 22. Posts on UNLOCK the video
  23. 23. Navya, Anant and Khushi speak…!
  24. 24. STAR Plus characters on Facebook spoke too! Sample posts-
  25. 25. STAR Plus characters on Facebook spoke too! Sample posts-
  26. 26. Thank you

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