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Customer Touchpoints and Burn Rate

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Customer Touchpoints and Burn Rate presented by Lisa and Ky Ekinci of Office Divvy at Center for Business Excellence (CBE) 8th Annual Business Summit at Daytona Beach Hilton on May 30, 2012.

Published in: Business, Technology

Customer Touchpoints and Burn Rate

  1. 1. Customer Touchpoints and Burn Rate
  2. 2. Customer Touchpoints and Burn Rate Workshop will unpack the cost of acquiring and retaining customers. What are you spending on customer touchpoints such as tweets, facebook posts, online ads, blogs, and email-blasts? Every Point of interaction Measurement Touch Point $$$$ Burn Rate Impact Reach/ResultsCustomer Touchpoints and Burn Rate
  3. 3. Customer Touchpoints and Burn Rate …The whole enchilada
  4. 4. Customer Touchpoint Mapping examples abound…Customer Touchpoints and Burn Rate Customer Journey Mapping
  5. 5. Why map Customer Touchpoints? $$$$ Reach/ResultsCustomer Touchpoints and Burn Rate Customer Journey Mapping
  6. 6. Measurement Touch Point 2 Hello. I am so Glad we are finally Burn Rate meeting. Impact I am so 3 1 happy to be here Under $0.25 Per cardCustomer Touchpoints and Burn Rate Business Cards
  7. 7. Measurement Touch Point Burn Rate ImpactCustomer Touchpoints and Burn Rate Business Cards
  8. 8. Measurement One Time Cost Touch Point $50.00 Template Creation Burn Rate ImpactCustomer Touchpoints and Burn Rate Invoices
  9. 9. Measurement Touch Point Burn Rate Impact Set-up $0.00 MaintenanceCustomer Touchpoints and Burn Rate Email Signature Lines
  10. 10. …What are youspending on key customer touch-points? Content Strategy Relevant Understanding Landing Your Page CustomerCustomer Touchpoints and Burn Rate What are you spending?
  11. 11. Measurement Touch Point Initial Cost Burn Rate = $4,000. Impact If 100 visitors $40. Per visitorCustomer Touchpoints and Burn Rate Website
  12. 12. Relevant Landing Page Measurement Under Touch Point $1.00 A click Burn Rate Targeted Visitors * ImpactCustomer Touchpoints and Burn Rate Google
  13. 13. Under $0.60 A click Targeted Visitors * Measurement Touch Point Burn Rate ImpactCustomer Touchpoints and Burn Rate Facebook Advertising
  14. 14. Under $0.60 A click Targeted Visitors * Measurement Touch Point Burn Rate ImpactCustomer Touchpoints and Burn Rate Facebook Ads
  15. 15. Measurement Touch Point Burn Rate ImpactCustomer Touchpoints and Burn Rate Facebook Timeline
  16. 16. Customer Touchpoints and Burn Rate Twitter
  17. 17. Measurement Touch Point Burn Rate ImpactCustomer Touchpoints and Burn Rate Twitter
  18. 18. Measurement Touch Point Burn Rate Impact Relevant Landing Page Under $0.50 Per OpenCustomer Touchpoints and Burn Rate Email Broadcast
  19. 19. Click here to view the full presentation now, or visit www.OfficeDi v v y.com/CBE/Thank you

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