<ul><li> Brings a passionate data-driven perspective to media businesses -- i.e., content distribution and information acquisition -- in a way that no other business school in the world can match.
Distinguishes itself with a tight focus on the interaction between content provider and user, capitalizing on the wealth of individual-level data that are exploding at the crossroads of commerce, technology, and entertainment.
Is dedicated to bringing world-class research rigor to better understand these complex interactions in order to drive new business strategies and tactics that will reshape the media landscape.</li></li></ul><li><ul><li>Knowledge development
“Matchmaker” for academic-practitioner research projects</li></ul>4<br />
WIMI Activities<br /><ul><li>Global network of researchers and Corporate Partners
Research projects underway with Corp. Partners including Office Arrow, ESPN, Hulu, OMD, Zumbox, Rapp, The Philadelphia Zoo, Microsoft, Expedia.com
Working with researchers from Wharton, LBS, MIT; Wharton doctoral and MBA students</li></ul>Degree program courses (eventually a concentration)<br /> Interactive Media Marketing MKTG394<br /> Monetizing Emerging Interactive Media MKTG668<br /> Managing the Value of Customer Relationships MKTG768<br /><ul><li>Alumni outreach – hundreds contacted