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Steve Ennen: Wharton Interactive Media Initiative Overview

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Steve Ennen: Wharton Interactive Media Initiative Overview

  1. 1. Wharton Interactive Media Initiative<br />Steve Ennen, Managing Director<br />The Wharton School, University of Pennsylvania<br />www.whartoninteractive.comennen@wharton.upenn.edu<br />215-746-4591<br />OfficeArrow, LLC. 2009. <br />
  2. 2. WIMI Team & Location<br /><ul><li> Eric T. Bradlow, Peter S. Fader, Co-Directors
  3. 3. Steve Ennen, Managing Director
  4. 4. Rebecca Alig, Associate Director</li></ul> www.whartoninteractive.com<br />www.penninteractive.com<br />wimi-mail@wharton.upenn.edu<br />
  5. 5. <ul><li>  Brings a passionate data-driven perspective to media businesses -- i.e., content distribution and information acquisition -- in a way that no other business school in the world can match.
  6. 6. Distinguishes itself with a tight focus on the interaction between content provider and user, capitalizing on the wealth of individual-level data that are exploding at the crossroads of commerce, technology, and entertainment.
  7. 7. Is dedicated to bringing world-class research rigor to better understand these complex interactions in order to drive new business strategies and tactics that will reshape the media landscape.</li></li></ul><li><ul><li>Knowledge development
  8. 8. Broad faculty involvement
  9. 9. Research publications
  10. 10. Training of doctoral students
  11. 11. Cross-disciplinary
  12. 12. Knowledge dissemination
  13. 13. Leverage Knowledge@Wharton
  14. 14. Widespread media coverage
  15. 15. Coverage in trade publications
  16. 16. Impact conferences
  17. 17. Industry collaboration
  18. 18. Joint work with media and content provider firms
  19. 19. Corporate financial support
  20. 20. “Members only” summits
  21. 21. “Matchmaker” for academic-practitioner research projects</li></ul>4<br />
  22. 22. WIMI Activities<br /><ul><li>Global network of researchers and Corporate Partners
  23. 23. Research projects underway with Corp. Partners including Office Arrow, ESPN, Hulu, OMD, Zumbox, Rapp, The Philadelphia Zoo, Microsoft, Expedia.com
  24. 24. Working with researchers from Wharton, LBS, MIT; Wharton doctoral and MBA students</li></ul>Degree program courses (eventually a concentration)<br /> Interactive Media Marketing MKTG394<br /> Monetizing Emerging Interactive Media MKTG668<br /> Managing the Value of Customer Relationships MKTG768<br /><ul><li>Alumni outreach – hundreds contacted
  25. 25. Mentoring programs
  26. 26. On-campus recruiting
  27. 27. Job placement/Internships -- “Digital Evangelist”</li></ul>5<br />
  28. 28. Catch WIMI @<br /><ul><li>Monthly, Penn Interactive Media Colloquium, Wharton, started Sept. 11(www. penninteractive.com)
  29. 29. Office Arrow “Lift Summit” Atlanta, Sept. 15-16
  30. 30. OMMA, Sept. 22
  31. 31. Power Panel on Interactive Media, Wharton SF, Oct. 1
  32. 32. AdAge “Making Advertising Better” NYC, Oct. 13
  33. 33. emetrics, Washington D.C., Oct. 16-19
  34. 34. ANA National Conference, Phoenix, Nov. 5
  35. 35. Supernova, San Francisco, Dec. 2-3
  36. 36. Impact and Emergence of User Generated Content, w/MSI Wharton, Dec. 10-12
  37. 37. Future of Publishing, Wharton, May, 2010</li></ul>www.whartoninteractive.com<br />6<br />
  38. 38. More information:<br />Steve Ennen, Managing Directorennen@wharton.upenn.edu<br />Rebecca Alig, Associate Directorralig@wharton.upenn.edu<br /> www.whartoninteractive.com<br />www.penninteractive.com<br />wimi-mail@wharton.upenn.edu<br />

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