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Nikon Corporation is known worldwide for cameras and digital imaging products. To remain competitive in the fast-paced optics market, Nikon employees must communicate and collaborate easily with one another. Nikon had deployed an ad hoc solution that relied on different platforms for messaging, conferencing, and telephony. Although the company provided presence and instant messaging capabilities, employees primarily used the phone and email to communicate. Nikon believed a more comprehensive solution would increase employee responsiveness to customers, expedite business-critical decisions, and encourage collaboration between its member companies. To achieve these goals, Nikon is deploying Microsoft Lync Server 2010 to provide a centralized communications solution to help employees maintain their focus on “Trustworthiness and Creativity,” the main tenets of the company’s core philosophy.