Microsoft Lync Server 2010                                           Customer Solution Case Study                         ...
“With Lync,                              Situation                                       they often experienced overloaded...
“We believe we can                       Nikon employees were already using. It         capabilities that were available t...
Enhanced presence information also makesit easier for employees to respond morequickly to colleagues and customers,because...
For More Information                                  Microsoft Lync Server 2010For more information about Microsoft      ...
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Nikon Uses Communications Solution to Expedite Critical Business Decisions

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Nikon Corporation is known worldwide for cameras and digital imaging products. To remain competitive in the fast-paced optics market, Nikon employees must communicate and collaborate easily with one another. Nikon had deployed an ad hoc solution that relied on different platforms for messaging, conferencing, and telephony. Although the company provided presence and instant messaging capabilities, employees primarily used the phone and email to communicate. Nikon believed a more comprehensive solution would increase employee responsiveness to customers, expedite business-critical decisions, and encourage collaboration between its member companies. To achieve these goals, Nikon is deploying Microsoft Lync Server 2010 to provide a centralized communications solution to help employees maintain their focus on “Trustworthiness and Creativity,” the main tenets of the company’s core philosophy.

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Nikon Uses Communications Solution to Expedite Critical Business Decisions

  1. 1. Microsoft Lync Server 2010 Customer Solution Case Study Nikon Uses Communications Solution to Expedite Critical Business DecisionsOverview “In some areas, we have seen a 30 percent increase inCountry or Region: JapanIndustry: Manufacturing—High tech and productivity. We also believe we have increased ourelectronics responsiveness to customers.”Customer Profile Michiko Noborisaka, General Manager of Information System Planning Department,Since it was founded in 1917, Nikon Nikon CorporationCorporation has been a leadingmanufacturer of camera and digitalimaging equipment. The company Nikon Corporation is known worldwide for cameras and digitalemploys 26,000 people and reported imaging products. To remain competitive in the fast-pacedrevenue of more than U.S.$9.4 billion inFY2009. optics market, Nikon employees must communicate and collaborate easily with one another. Nikon had deployed an adBusiness SituationTo promote its corporate philosophy of hoc solution that relied on different platforms for messaging,“Trustworthiness and Creativity,” Nikon conferencing, and telephony. Although the company providedwanted to find a way for employees tocommunicate and collaborate more presence and instant messaging capabilities, employeeseffectively, and to increase their primarily used the phone and email to communicate. Nikonresponsiveness to customers. believed a more comprehensive solution would increaseSolution employee responsiveness to customers, expedite business-Nikon is planning to deploy MicrosoftLync Server 2010 to provide integrated, critical decisions, and encourage collaboration between itsreal-time communications and member companies. To achieve these goals, Nikon is deployingcollaboration tools to help change theway employees work together and boost Microsoft Lync Server 2010 to provide a centralizedoverall productivity. communications solution to help employees maintain their focusBenefits on “Trustworthiness and Creativity,” the main tenets of the Provides tools to help reach company’s core philosophy. quick decisions Reduces costs
  2. 2. “With Lync, Situation they often experienced overloaded email Headquartered in Tokyo, Japan, Nikon inboxes, which meant that people could becommunication is much Corporation has been a leading slow to return calls and messages. Nikon manufacturer of optical equipment since wanted to provide more options formore efficient because 1917. Known worldwide for its range of employees to communicate in real time.people do not have to cameras and digital imaging products, “We want to move away from relying on a Nikon also manufactures industrial and specific communication tool like email,”switch programs to scientific products. Its products include explains Michiko Noborisaka, General cameras, binoculars, microscopes, and the Manager of Information System Planningmake a call or join a IC steppers and scanners. With sales of Department at Nikon Corporation. “Wemeeting.” approximately U.S.$9.4 billion, the Nikon need capabilities that free people from the Group encompasses dozens of companies constraints of time and place. OurMichiko Noborisaka, General Manager of around the world and employs more than employees should be able to choose the Information System Planning 26,000 people. best communications tools for each Department, Nikon Corporation scenario they face.” Nikon strives to create reliable products based on high-level technology, and With production facilities and sales offices research and development are core around the world, Nikon wanted to deploy strengths for the company. To put the a communications solution to encourage company’s core philosophy, employees to work together to make “Trustworthiness and Creativity,” into critical business decisions quickly. “We want action, employees must be able to to strengthen and reinforce collaboration communicate and collaborate with one between the member companies of the another to develop new products. However, Nikon Group so that management can different divisions at Nikon had adapt quickly to change and make implemented communication solutions that decisions more quickly,” says Noborisaka. It were not integrated—and not really wanted to provide instant messaging and conducive to collaboration across the presence for real-time communications as groups. Employees mainly relied on the well as conferencing and enterprise voice telephone and email. To provide voice, for a completely integrated Nikon used a private-branch exchange communications experience for employees. (PBX) telephony system. The company had deployed Microsoft Exchange Server 2007 Solution solution for messaging, and it also To provide a more robust, complete provided employees with access to hosted communications solution for its employees, audio conferencing and a web Nikon investigated many options, but it conferencing service. To facilitate more determined that Microsoft Lync 2010 real-time communication through instant offered a more complete solution with a messaging and presence, the company had proven record. Based on the same also deployed Microsoft Office technology in Office Communications Communications Server 2007 to 1,000 Server, Lync Server provides enhanced people in its development and design communications capabilities such as divisions. presence, instant messaging, ad hoc collaboration and online meetings, and Even with more instant capabilities in place, internal audio calls. Lync Server also works employees continued to rely heavily on with the Exchange Server and Microsoft email and the phone to communicate, so Office SharePoint Server 2007 solutions
  3. 3. “We believe we can Nikon employees were already using. It capabilities that were available to them in plans to complete deployment of the Office Communications Server 2007, butreduce our expenses for solution to existing Office Communications they now can also take advantage of Server users by the end of April 2011. additional capabilities for instanthosted solutions more communication and collaboration. Usingthan 50 percent by Nikon deployed Lync Server in a virtual the new capabilities in the Lync desktop environment using Hyper-V virtualization client, employees can view enhancedmoving conferences technology, a feature of the Windows presence information for colleagues. Using Server 2008 operating system. Each the Activity Feed, they can provide a brieffrom our current configuration consists of two front-end description of what they are working onsolutions onto Lync.” servers and a two-node Microsoft SQL each day. They can also escalate an instant Server 2008 cluster for the backend, as well messaging session to an online conference Naoya Ogasawara, Manager of System as a Monitoring Server. with the single click of a mouse. For Planning, Information System Planning collaboration, people in the design and Department Nikon Corporation To support its plan to deploy enterprise development departments can use the voice in the future, Nikon is evaluating a whiteboard and desktop sharing NET survivable branch appliance (SBA). The capabilities to create designs and review SBA is based on cost-effective media technical documents. gateways hosting the Microsoft Survivable Branch Appliance software package. The Benefits SBA provides a network connection and a By deploying Lync Server 2010, Nikon has backup public-switched telephone network provided a more comprehensive (PSTN) connection in the event of wide- communications solution for employees, area network failure. It could use these at which will help them collaborate and share branch offices to provide a redundant voice information more easily. The company will connection in the case of a network outage. reduce conferencing and travel costs, and employees will experience a boost in For its employees, Nikon has evaluated productivity. voice hardware designed specifically for use with Lync Server, including the Polycom Provides Tools to Help Reach CX600 IP desk phone, which provides Quick Decisions directory search and presence information, Nikon believes that the capabilities in Lync and the Plantronics Voyager PRO headset will help streamline operations and improve they can use to place and manage calls and productivity. “With Lync, communication is conferences through the Lync 2010 client much more efficient because people do not on the desktop. have to switch programs to make a call or join a meeting,” says Noborisaka. To make communications widely available, Employees also find the user interface to be Nikon set up Lync Server to work with intuitive. Because they can view presence Exchange Server and Office SharePoint information, they can easily and quickly Server. Employees have the same user send instant messages or click to call and experience across all the products: they can hold an impromptu meeting with available view their colleagues’ presence information, contacts to gather information and make and with one click they can easily start a decisions more quickly—they no longer chat session or audio conversation. have to wait for responses to email or voice Employees will continue to rely on the mail messages. . presence and instant messaging
  4. 4. Enhanced presence information also makesit easier for employees to respond morequickly to colleagues and customers,because they can see who is working onspecific projects. Naoya Ogasawara,Manager of System Planning, InformationSystem Planning Department at NikonCorporation explains, “Features like theActivity Feed make people more productivebecause they can see status, but they canalso see real information about whatpeople are working on.”“In some areas, we have seen a 30 percentincrease in productivity,” says Noborisaka.“We also believe we have increased ourresponsiveness to customers.”Reduces CostsWith the ad hoc collaboration and onlinemeeting capabilities on Lync, Nikon canphase out its current audio and webconferencing solutions, helping it to reducecosts. “We believe we can reduce ourexpenses for hosted solutions more than 50percent by moving conferences from ourcurrent solutions to Lync,” says Ogasawara.Because employees can so easily set uponline meetings, Nikon expects that peoplewill travel less. “We expect to see areduction in overseas travel in particular,”says Ogasawara, “which will also result insavings in travel costs.”
  5. 5. For More Information Microsoft Lync Server 2010For more information about Microsoft Microsoft Lync Server 2010 ushers in a newproducts and services, call the Microsoft connected user experience that transformsSales Information Center at (800) 426- every communication into an interaction9400. In Canada, call the Microsoft that is more collaborative and engagingCanada Information Centre at (877) 568- and that is accessible from anywhere. For2495. Customers in the United States and IT, the benefits are equally powerful, with aCanada who are deaf or hard-of-hearing highly secure and reliable communicationscan reach Microsoft text telephone solution that works with existing tools and(TTY/TDD) services at (800) 892-5234. systems for easier management, lower costOutside the 50 United States and of ownership, smoother deployment andCanada, please contact your local migration, and greater choice andMicrosoft subsidiary. To access flexibility.information using the World Wide Web,go to: For more information about Microsoft Lyncwww.microsoft.com Server 2010, go to: www.microsoft.com/lyncFor more information about NikonCorporation products and services, call(81) 3-3214-5311 or visit the website at:www.nikon.comFor more information about NihonUnisys products and services, call (03)5546-4111 or visit the website at:www.unisys.co.jpFor more information about NETproducts and services, call(800) 234-4638 or visit the website at:www.net.comFor more information about Plantronicsproducts and services, call(800) Plantronics or visit the website at:www.plantronics.com Software and Services Hardware  Microsoft Office  NET Survivable Branch ApplianceFor more information about Polycom − Microsoft Lync 2010  Plantronics Voyager PRO Headsetsproducts and services, call (800) Polycom  Microsoft Server Product Portfolio  Polycom CX Series IP Phonesor visit the website at: − Microsoft Lync Server 2010www.polycom.comThis case study is for informational purposes only.MICROSOFT MAKES NO WARRANTIES, EXPRESS ORIMPLIED, IN THIS SUMMARY.Document published November 2010

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