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When WinWire Technologies started out in 2007, it wanted to keep operating costs low, so it went with the leading Internet-based messaging service available at the time: Google Gmail. Over time, employees in the company’s California headquarters and India development centers added a mix of Microsoft and open source communications programs, which complicated communications and created difficulties for the IT staff. In 2010, WinWire replaced all these programs with Microsoft Business Productivity Online Standard Suite, part of Microsoft Online Services. WinWire gained richer communications functionality, enhanced productivity, reduced IT management work, and added the ability to easily scale messaging to accommodate business growth. Furthermore, with Business Productivity Online Standard Suite, WinWire has developed its own line of services that represents new revenue opportunities.