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OPEN ARCHIVES 2.2 // SIEGEN 2015
LAURENCE WARD
PRINCIPAL ARCHIVIST
LONDON METROPOLITAN ARCHIVES
CONTEXT
// London Metropolitan Archives
// City of London
// Digitisation, images and film, online services,
exhibitions, ...
SOCIAL MEDIA : WHY?!?
// Developing new and existing audiences
// Meeting future users on their terms
// Creating dialogue...
CHALLENGES
// Corporate Rules (staff afraid to speak online)
// I’m an archivist [introvert]...this isn’t for me!
// Conve...
FACEBOOK
// Our primary platform
// Publicity for events and exhibitions
// Project updates, behind the scenes news
TWITTER
// Service updates (changes to opening hours)
// Informal
// Apologising for poor IT
// 10,000 followers
// Pictur...
YOUTUBE
// Our only option for making film accessible
// Easy to link and embed in other platforms
// Attracts the most of...
FLICKR
// Specialist audience
// Promoting Collage service to a large audience
// Limited use in promoting events etc.
HISTORYPIN
// Early adopter in the UK
// Developing community interpretation of
content
// Requires time and resources to ...
WORDPRESS
// Blogs written by staff and associates
// Recording projects, grant funded activity
// We always use WordPress...
ACCESS SERVICES
// ‘LIVE’ enquiry service
// Interest group forums on Facebook
// Student curatorial projects in HistoryPi...
MEASURING PERFORMANCE
// Using platform tools for stats
// Dashboard applications (Tweetdeck)
// Unfortunate departmental ...
NEW FOR 2016
// Integrated sharing to Facebook etc. via
Collage, our London image website
// Pinterest ‘V’ Instagram
// Vi...
FUTURE DEVELOPMENT
// Universal Viewer; embedded documents in
blogs, social media platforms and websites
// Expanded ‘LIVE...
CONTACT INFO
// laurence.ward@cityoflondon.gov.uk
// www.cityoflondon.gov.uk/lma
// Twitter : #ldnmetarchives
// Facebook ...
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Opening collections with digital services and Social Media (Offene Archive 2.2)

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Laurence Ward, Offene Archive 2.2

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Opening collections with digital services and Social Media (Offene Archive 2.2)

  1. 1. OPEN ARCHIVES 2.2 // SIEGEN 2015 LAURENCE WARD PRINCIPAL ARCHIVIST LONDON METROPOLITAN ARCHIVES
  2. 2. CONTEXT // London Metropolitan Archives // City of London // Digitisation, images and film, online services, exhibitions, records management...
  3. 3. SOCIAL MEDIA : WHY?!? // Developing new and existing audiences // Meeting future users on their terms // Creating dialogue (criticism and praise) // Expanding our professional network // It’s free! (sort of...)
  4. 4. CHALLENGES // Corporate Rules (staff afraid to speak online) // I’m an archivist [introvert]...this isn’t for me! // Conversation instead of information // Constantly changing and evolving platform // Finding a younger audience
  5. 5. FACEBOOK // Our primary platform // Publicity for events and exhibitions // Project updates, behind the scenes news
  6. 6. TWITTER // Service updates (changes to opening hours) // Informal // Apologising for poor IT // 10,000 followers // Pictures of cats...
  7. 7. YOUTUBE // Our only option for making film accessible // Easy to link and embed in other platforms // Attracts the most offensive comments // Adverts appear regularly
  8. 8. FLICKR // Specialist audience // Promoting Collage service to a large audience // Limited use in promoting events etc.
  9. 9. HISTORYPIN // Early adopter in the UK // Developing community interpretation of content // Requires time and resources to develop // Good platform for collaboration (student projects)
  10. 10. WORDPRESS // Blogs written by staff and associates // Recording projects, grant funded activity // We always use WordPress; efficiency gains // The Great Parchment Book
  11. 11. ACCESS SERVICES // ‘LIVE’ enquiry service // Interest group forums on Facebook // Student curatorial projects in HistoryPin // Access to film and video through YouTube
  12. 12. MEASURING PERFORMANCE // Using platform tools for stats // Dashboard applications (Tweetdeck) // Unfortunate departmental comparisons // Manually compiling and reviewing data
  13. 13. NEW FOR 2016 // Integrated sharing to Facebook etc. via Collage, our London image website // Pinterest ‘V’ Instagram // Vine – How might this be useful to our user // Planning = the key to new platforms
  14. 14. FUTURE DEVELOPMENT // Universal Viewer; embedded documents in blogs, social media platforms and websites // Expanded ‘LIVE’ enquiry services // Integrated third party content (e.g. Ancestry)
  15. 15. CONTACT INFO // laurence.ward@cityoflondon.gov.uk // www.cityoflondon.gov.uk/lma // Twitter : #ldnmetarchives // Facebook // YouTube // Flickr // HistoryPin search ‘London Metropolitan Archives’

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