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Nature 2.0 Presentation

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Presentation from the Track Deep Dive in preparation for Odyssey Hackathon 2019.

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Nature 2.0 Presentation

  1. 1. TRACK DEEP DIVE BUILD THE UNIMAGINABLE
  2. 2. HOST Pep Rosenfeld Boom Chicago
  3. 3. PROGRAM 13.00 BLOCK 1: Presentation Nature 2.0 Track ● Trent McConaghy, Founder Ocean Protocol - What is the grand narrative of Nature 2.0 ● Rutger van Zuidam, Odyssey.org - Participating in the biggest blockchain and AI hackathon of the world ● Jan-Peter Doomernik, Nature 2.0 Track Lead - Nature2.0’s Hackathon challenge: Build the unimaginable 14.25 >> Break: time to connect! 14.45 BLOCK 2: Building Ecosystems & Communities ● Dr. Jaco Appelman, University of Utrecht - Life's Principles as a guideline for a healing society ● Ibby Benali, SingularityNET - The magic of AI ● Friends of Nature 2.0 - Ideas that you can join 15.55 >> Break: time to connect! 16.15 BLOCK 3: How can I build something that I can’t imagine? ● Boom Chicago - Get ready to Design the Unimaginable ● Wrap-up + Q&A - What does it mean to be part of a Nature 2.0 team? 17.45 >> Drinks: time to connect!
  4. 4. SPEAKER Trent McConaghy Founder Ocean Protocol
  5. 5. SPEAKER Rutger van Zuidam Founder Odyssey.org
  6. 6. We believe…. technology like blockchain, crypto currencies, AI, IOT, open digital public infrastructure and the digital commons can unlock completely new ways of interconnected mass collaboration to establish the breakthrough progress we need in all fields of our society and all sectors of our economy.
  7. 7. Ecosystem transformation
  8. 8. Odyssey Hackathon 11-15 April 2019 Thursday April 11: Arrive and register in Groningen Masterclasses Opening party in DOT
  9. 9. Odyssey Hackathon 11-15 April 2019 Friday April 12: Grand opening Validate & pivot Saturday April 13: Go go go! Sunday April 14: Jury assessment
  10. 10. @ 2018 - Presentation Monday April 15: Acceleration Conference Odyssey Hackathon 11-15 April 2019
  11. 11. @ 2018 - Presentation Team selection Ultimate deadline to register February 25
  12. 12. SPEAKER Jan-Peter Doomernik Nature 2.0 Track Lead
  13. 13. Nature2.o The challenge
  14. 14. Is it possible to find a totally new narrative for the ecosystems of tomorrow? All those cool new things that are happening in the blockchain & AI space
  15. 15. Building a commons, an ecosystem towards abundance or an ownerless ecosystem
  16. 16. Step 0 What is your passion?
  17. 17. Step 1 Start with a basic need or a big ownerless problem that needs to be solved
  18. 18. Step 2 Rethink current value chain into a commons
  19. 19. Step 3: Can the ecosystem evolve towards abundance?
  20. 20. Step 4 Rethink to maximize intrinsic motivation: who cares without wanting to be the owner? Maximize!
  21. 21. Step 5 • Digital: Design as a global distributed service • Build on one place it is everywhere
  22. 22. Step 6 Design the physical world to connect humans • Design as a social and warm hub • Create a movement/ intrinsic motivated crowd
  23. 23. Step 7 Rethink financing the intrinsic motivated movement to start exploring and building M2M Ecosystems beneficial for society • Radical cheaper: crowd sourced • Accepted flaws of critical infrastructure • Machines as investors
  24. 24. Let’s co-create the future http://Nature2.ooo @nature2_0 http://bit.ly/tedxnature20 @JP_Doomernik Jan-Peter Doomernik Sr Business Developer Department strategical transition jan-peter.doomernik@enexis.nl +316 52 57 06 08
  25. 25. BREAK TIME TO CONNECT
  26. 26. SPEAKER Dr. Jaco Appelman University of Utrecht
  27. 27. BIO – WHAT?: LIFE'S PRINCIPLES AS A GUIDELINE FOR A HEALING SOCIETY “LEARNING ABOUT THE NATURAL WORLD IS ONE THING. LEARNING FROM THE NATURAL WORLD—THAT’S THE SWITCH. THAT’S THE PROFOUND SWITCH.” JANINE BENYUS
  28. 28. THE POTENTIAL: 100 TO 2
  29. 29. Where do we need to transist to?
  30. 30. FROM DOING AS LITTLE DAMAGE AS POSSIBLE TO HEALTH & DEVELOPMENT/REGENERATION
  31. 31. From doing as little damage as possible to health & development/regeneration
  32. 32. gathering light
  33. 33. illuminating
  34. 34. BIOMIMICRY • USING KNOWLEDGE OF BIOLOGICAL FORMS, PROCESSES AND (ECO-)SYSTEMS TO COME TO INNOVATIVE (SUSTAINABLE) SOLUTIONS. • HABARI & • WEATHER DATA PREDICTION 10 1
  35. 35. 3 DIMENSIES 6 LEVENSPRINCIPES 18/24 STRATEGIES
  36. 36. HTTPS://WWW.YOUTUBE.COM/WATCH?V=WIIHDLHYFGO REGIONAL COOPERATIONS
  37. 37. MUSSELS & VALUE MUSSELS POSSESS THE UNIQUE ABILITY TO ATTACH TO WET, SOLID SURFACES SUCH AS ROCKS, FISH, AND BOATS AND ARE ABLE TO WITHSTAND STRONG WIND AND EVEN WAVES. INDUSTRY • PLYWOOD WITHOUT OFF-GASSING • USE PROTEINS/OR MACRO MOLECULES THAT INHIBIT GROWTH TO SHAPE OBJECTS. MEDICINE • MUSSEL-INSPIRED ADHESIVES MADE OF SOY TO AID IN SURGERY ANALYSIS-SENSING • EARLY-WARNING POLLUTION-SYSTEMS • BIO-HEALTH INDICATORS ECO SYSTEM SERVICES • LAND-RECLAMATION, • COASTAL DEFENCE AND FOOD 10 6
  38. 38. ENERGY EXAMPLE?
  39. 39. InterfaceFLOR: Evolution towards restoration
  40. 40. GROWING SPACES 10 9
  41. 41. MANGROVE STILL TEAM PLANET, ALSO FROM ITALY, LOOKED AT MANGROVES AND SALT MARSHES TO FIND A SOLUTION FOR LAND DEGRADATION AND WATER SCARCITY IN COASTAL AREAS. ITS MANGROVE STILL IS A DESALINATING SOLAR UNIT THAT CAN PRODUCE FRESH WATER FOR IRRIGATION. 11 0
  42. 42. HOLONIC INTEGRATED PRODUCE SWARM: ICT A TEAM FROM SOUTH AFRICA LOOKED TO ANIMAL COLLECTIVES SUCH AS A FLOCK OF BIRDS OR A SCHOOL OF FISH FOR INSPIRATION WHEN DESIGNING THE HOLONIC INTEGRATED PRODUCE SWARM APP. THE PEER-TO-PEER NETWORKING APP IS AIMED AT SMALL-SCALE, INTENSIVE FOOD PRODUCTION SYSTEMS AND COULD HELP CREATE LOCAL AND REGIONAL "SWARMS" AND PRODUCE HUBS, FACILITATING DISTRIBUTION AND AVOIDING WASTE. 11 1
  43. 43. ENERGY EV-BATTERIES: PROBLEM: USE OF SILICON: IT SWELLS AND SHRINKS AS THE BATTERY CHARGES AND DISCHARGES. OVER TIME, THIS CAUSES CRACKS TO FORM AND THE SILICON BECOMES BRITTLE, PUTTING A BIG CRIMP IN BATTERY PERFORMANCE. SOLUTION: BIOMIMICRY ON A MOLECULAR LEVEL. POLYMERS ARE LONG MOLECULES FORMED IN CHAINS. RATHER THAN STRENGTHENING THE BONDS THAT HOLD THE CHAIN TOGETHER TO FORM A TOUGHER MATERIAL, THE RESEARCH TEAM WEAKENED SOME OF THEM. RESULT: A NEW POLYMER THAT BREAKS APART EASILY LIKE HUMAN SKIN, BUT THE ENDS CAN QUICKLY FIND EACH OTHER AND FORM A NEW BOND. 11 2
  44. 44. CICADIA WINGS: NANO STRUCTURES • VEINED WINGS OF THE CLANGER CICADA ARE THE FIRST KNOWN EXAMPLE OF A NATURAL BIOMATERIAL THAT DESTROYS BACTERIA ON CONTACT. • THE WINGS USE THEIR OWN PHYSICAL STRUCTURE, UNAIDED BY BIOLOGICAL OR CHEMICAL AGENTS TO TEAR BACTERIA APART. • RESEARCHERS HOPE TO MIMIC THESE PROPERTIES WITH A NEW ANTIBACTERIAL MATERIAL THAT CAN BE USED IN PUBLIC PLACES. 11 3
  45. 45. SPEAKER Ibby Benali Marketing manager & Data protection officer SingularityNET
  46. 46. Faces of Crypto Motivators of Brand Ambassadors Drs. Ibby Benali
  47. 47. 10 largest projects raised 25% of the capital Source: Fabric Ventures & TokenData Report 25% In total 913 ICOs were held. In 2017 ROI was 12.7x on tokens (measured in fiat). 913 ICOs 12.7x tokens
  48. 48. 1. They became a co-owner of the ecosystem the company’s product is based on. 2. They can use the token or coin as currency to buy things on the company’s and other compatible ecosystems. 3. Sometimes, the token or coin can be used as a voting ballot for the ecosystem. 4. The token or coin can increase or decrease in value. Therefore, the holder has a financial interest in the project succeeding as he or she can also be seen as a trader or investor. 5. Since the holder has a financial incentive for the project to succeed, the holder is usually strongly present in the cryptocurrency community of the company to stay up to date and to contribute to the development of the company. As token or coin holders, they are involved in some way with the company and its community. Participants in the Token Economy
  49. 49. Crowdfunding involves an open call, mostly through the Internet, for the provision of financial resources either in the form of donation or in exchange for the future product or some form of reward to support initiatives for specific purposes. Belleflamme, Lambert. & Schwienbacher (2014)
  50. 50. Crowdfundin g Blockchain Blockchain + Crowdfunding The Ultimate Funding Machine ICOs & STOs
  51. 51. Token s Token Generation Events E.g. Voting Contracts E.g. SingularityNET AI Registry Distributed Ledger (e.g. Ethereum, NEO, or a different blockchain). Deployment of Smart Contracts DApps with utilities for utility tokens or wallet with security tokens Token Economy
  52. 52. Paradigm Shift Digital Business Connectivity Creativity Community Collaboration Convergence Companies are trying to foster peer- driven collective creativity in order to develop innovative ideas. The hyper-connected user often feels part of a global virtual world more than that they feel part their country (Prensky, 2001). Mass collaboration is based on four principles, namely openness, peer-to-peer, sharing and cross-border work. The convergence paradigm shift stands for the unification of information channels via the internet. Leveraging of digital platforms for community benefits. Social movements and self- organization of virtual communities occurs via social media.
  53. 53. What roles do cryptocurrency community members take, how do they experience the cryptocurrency communities, and what can blockchain marketers learn from this for their strategies?
  54. 54. Research Demographics of Participants Method: Qualitative Conventional Content Analysis Participants: 11 Selection Criteria: Participated in an ICO Active on Telegram No prior connection with the researcher Developer Male 20 Trader Male 27 Investor Male 33 Developer Female 24 Community Member Female 23 Volunteer Male 38 Volunteer Female 29 Community Member Male 18 Employee Male 27 Investor Male 24 Trader Male 21 Role Gender AgeDemographics
  55. 55. Results Informational Motivator Where the sharing and exchange of information is important to the participant, as well as specifically exchanging this with like-minded participants and/or experts. (e.g., Hars & Ou, 2002; McKenna & Bargh, 1999) “By engaging with these new technologies you can build a competitive advantage, as few people possess these skills” “looking for financial information and indicators” “collect ideas from other projects and see what they are doing”
  56. 56. Results Self-Discovery Motivator Where one establishes one’s self through interaction with others by seeking refinement in one’s own thinking or by connecting the self with external phenomena. (McKenna & Bargh, 1999) “I never thought about a different way of governing, and now I do” “it is like you discover some sort of freedom through technology, as it is all in your control what you do with your money, and your data.” “when I read about government as a service, my mind was blown”
  57. 57. Results Social Integration Motivator Where one is motivated by building social relationships with others that are like-minded, in order to combat loneliness and find support. (e.g., McKenna & Bargh, 1999; Wellman & Gulia, 1999). “at home I cannot talk about these topics, nobody finds them interesting... at all”. “same here, if I mention crypto one more time to my wife, she will kill me [laughing].” “actually strong developer communities are probably something I am attracted to automatically, I never really thought about needing to join a community for social purposes, but I think it is actually taking that role”.
  58. 58. Results Social Enhancement Motivator Where one is motivated to participate for the validation one is getting from the community and the building of social status (Baumeister, 1998; Hars & Ou, 2002). “it is nice to hear thank you from the community for what I do” “the team members of the project often talk to me and give me extra insights, which I really like”. “insider information”.
  59. 59. Results Entertainment Motivator Where one is participating to have fun and to relax (McKenna & Bargh, 1999). “sometimes I make technical analysis charts on tradingview, just to make people go crazy. I really don’t know how to do technical analysis.” “I am just addicted to finding gifs and spreading these all over Telegram” “turning on my computer with Bitmex and Reddit and a beer is the best thing ever”.
  60. 60. Results Financial Motivator Where the participant would like the token prices to see going up to make a profit. “by just talking to other community members about what they think would happen with the price, and make an estimate based on that”. “I try to manipulate the price down sometimes in the chats, I think I have been successful a couple of times” “I like to get bounties to convert to bitcoin”
  61. 61. Results Professional Development Motivator Where the participant wants to develop themselves professionally through interaction with the project, learning about code, or using other resources that may be beneficial. “Practicing with code of new technologies helps me get used to it” “there are not a lot of resources or courses I could follow, so the best way to learn it is to get your hands dirty” “I try to commit to code for projects I am interested in applying to”
  62. 62. Results Company-Community Relationship Communication is key, but note, different communities have different needs. “Especially for me as a volunteer, I get very annoyed when a company does not communicate timely or delivers on time... I am defending them and communicating for them…” A developer, on the other hand, pointed out: “some people are just too dependent on getting constant updates, they are better off learning to code rather than getting a thousand updates every day for every single change on Github” The dev also noted that “part of this is getting the information resources right”, meaning dev documentation and easy on boarding should be part of the strategy. The traders and investors pointed out that “it is especially harmful if a company stays quiet about their financial updates”.
  63. 63. Roles and Main Motivators Overview Role Main Motivators Developers Informational, Social Integration, Professional Development Volunteers Self-discovery, Social Integration, Social Enhancement Traders Financial, Informational, Entertainment Investors Financial, Informational Members Self-Discovery, Informational Employees Informational
  64. 64. Conclusion Applications for Marketers For marketing managers this indicates that building cryptocurrency communities could be done by enabling the right motivators for the user roles you would like to see more. By taking the desired user role and building a campaign around this, marketing managers can grow their cryptocurrency communities in a way that suits them the best, and thus eventually create a durable and healthy community with the right balance so optimal participation and interaction is facilitated (this balance may vary from project to project). If marketing managers build crypto communities successfully, they may be impacting firm performance as it was found that community participation and community commitment drives brand loyalty, and thus positively impacts firm performance (Kang, 2004; Jang, Ko & Koh, 2007; Thompson & Sinha, 2008)
  65. 65. Thank you for listening! Any questions? ibby@singularitynet.io Request a copy of the paper via ibby@ibbybenali.com Paradigm Shift + Motivators for Participation Self-discovery Information Social Integration Social Enhancement Creativity Connectivity Collaboration ConvergenceEntertainment Community Financial Professional Development
  66. 66. FRIENDS OF NATURE 2.0
  67. 67. SPEAKER Peter Ros Founder Permanent Beta
  68. 68. Join us & help all nature 2.ooo tracks! www.permanentbeta.nl/build-the-unimaginable/
  69. 69. SPEAKER Jurrien Roossien Food4all
  70. 70. SPEAKER Saskia van den Muijsenberg BiomimicryNL
  71. 71. A new hope: Plants saving plants to combat climate change The ecosystem strikes back: Create distributed resilient ownerless ecosystems Looking for some last Jedis: Develop DAO, digital twin, local data, commonize healthy food systems How night frost is transforming the way we think about ownerless systems
  72. 72. What we can offer
  73. 73. What we can offer
  74. 74. function as bridge between biology and digital solutions
  75. 75. Using 3.8 billion years of research data to build ecosystems based on abundance and cooperation BIOMIMICRY FOR THE COMMONS MEETUP @ bit.ly/join-biomimicry habari.biomimicry@gmail.com
  76. 76. SPEAKER Arash Aazami Founder Kamangir
  77. 77. internet of energy universalright.org kamangir.eu @arashaaz
  78. 78. we burn 500 million years worth of resources in 500 years 99,9999% the required saving on fossil fuel consumption to match our use with the earth’s replenishment
  79. 79. Internet of Energy
  80. 80. the birth of the web
  81. 81. http TCP/IP HTML www DNS
  82. 82. towards the internet of energy:
  83. 83. peer to peer self-balancing multi-carrier ownerless-ready
  84. 84. “all connected machines will exchange energy with one another… …peer to peer, from a multitude of resources, automatically, in every suitable form”
  85. 85. origin peer transaction DLT & AI balance towards an automated and abundance-based global energy system
  86. 86. • Current activities: • Design for automated Smart Multi Commodity Grid in province of Zuid-Holland • Founding initial consortium (collab RvO/NL Govt) • Define design principles IOE (w/ Enexis, Gasunie) • Initial developments of protocols and preparing for first physical testcasing (TU Delft, Green Village) • Lead m2m track at largest blockchain hackathon April ’19
  87. 87. dream.develop.do universalright.org @arashaaz
  88. 88. SPEAKER Lewis Freiberg Director of Ecosystem IOTA
  89. 89. Nature 2.0
  90. 90. BREAK TIME TO CONNECT
  91. 91. RULES Rule #1: Project needs a solid business case Rule #2: You need a plan to attract investors Rule #3: Idea must appeal to basic human needs, power and scarcity
  92. 92. RULES Rule #1: Project needs a solid business case Rule #2: You need a plan to attract investors Rule #3: Idea must appeal to basic human needs, power and scarcity
  93. 93. GUIDELINES Guideline #1: Cooperation (NOT Competition)
  94. 94. GUIDELINES Guideline #1: Cooperation (NOT Competition) Guideline #2: Abundance (NOT scarcity)
  95. 95. GUIDELINES Guideline #1: Cooperation (NOT Competition) Guideline #2: Abundance (NOT scarcity) Guideline #3: Forget the Business Case (and Build a Commons)
  96. 96. GUIDELINES Guideline #1: Cooperation (NOT Competition) Guideline #2: Abundance (NOT scarcity) Guideline #3: Forget the Business Case (and Build a Commons) Guideline #4: Guidelines #1, #2 and #3 Might be Wrong!
  97. 97. STEP 0 What drives you?
  98. 98. STEP 1 What is the basic need or big problem you want to solve?
  99. 99. STEP 2 Think like an engineer
  100. 100. STEP 3 Remove all competition
  101. 101. STEP 4 Intrinsic motivation
  102. 102. STEP 5 Design it as a global distributed service
  103. 103. STEP 6 Design the physical part as a social hub
  104. 104. STEP 7 Rethink financing
  105. 105. WHAT DOES IT MEAN TO BE A NATURE 2.0 TEAM MEMBER?
  106. 106. SUPPORTING TEAM Video team Maarten Penning Niels van Wegen Niek de penning Bas Schoonen Writing team Krijn Soeteman Stefaan Verdist Graphic team Robèrt Guérain lotte de Wolde Paul Micollo Community team Max Bouillon Stefanie Schramm Kim van den Berg Research team Age van der Mei Marcel de Bruin Tech support Ibby Benali (SingularityNET) Lewis Steinberg (IOTA)
  107. 107. Nature 2.0 heartbeat Doable .. But how?? Crazy narrative Explore buildabe Prepare buildable Odyssey Feb 23th Mar 13th April 10th ODYSSEY Apr 11th-15th Today
  108. 108. THANK YOU! TIME TO CONNECT

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