Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Ravensbourne Graduate Presentation 2011


Published on

Presentation to Ravensbourne Graduates

Published in: Education, Business, Technology
  • Be the first to comment

  • Be the first to like this

Ravensbourne Graduate Presentation 2011

  1. 1. Jon Harman Director of Media @ The College of Law 1997 Ravensbourne Graduate
  2. 2. This is not a schematic to get a JOB
  3. 3. Complexity Theory
  4. 4. These didn’t exist when I graduated
  5. 5. It’s going to get more complex
  6. 6. ...and converge
  7. 7. Why is this Important? ...only 18% of traditional TV ad campaigns generate positive ROI 90% of people skip these ads with DVR/ Sky + 78% of people trust peer to peer recommendations
  8. 8. Engagement
  9. 9. Cost of Not Engaging
  10. 10.
  11. 11. 7 Things I Look For in a Candidate: 1. How to predict consequences 3. How to be creative 5. How to Learn 2. How to empathize 4. How to communicate clearly 6. How to value yourself 7. How to live meaningfully
  12. 12. Advice: Don’t fixate on broadcast TV Open eyes to digital media agencies and web video marketing agencies Become aware of different business models for media delivery
  13. 13. Need You to Turn the Tide:
  14. 14.