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Ravensbourne Graduate Presentation 2011

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Presentation to Ravensbourne Graduates

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Ravensbourne Graduate Presentation 2011

  1. 1. Jon Harman Director of Media @ The College of Law 1997 Ravensbourne Graduate
  2. 2. This is not a schematic to get a JOB
  3. 3. Complexity Theory
  4. 4. These didn’t exist when I graduated
  5. 5. It’s going to get more complex
  6. 6. ...and converge
  7. 7. Why is this Important? ...only 18% of traditional TV ad campaigns generate positive ROI 90% of people skip these ads with DVR/ Sky + 78% of people trust peer to peer recommendations
  8. 8. Engagement
  9. 9. Cost of Not Engaging
  10. 10. http://www.youtube.com/watch?v=9EzNll1U2N8
  11. 11. 7 Things I Look For in a Candidate: 1. How to predict consequences 3. How to be creative 5. How to Learn 2. How to empathize 4. How to communicate clearly 6. How to value yourself 7. How to live meaningfully
  12. 12. Advice: Don’t fixate on broadcast TV Open eyes to digital media agencies and web video marketing agencies Become aware of different business models for media delivery
  13. 13. Need You to Turn the Tide: http://www.youtube.com/watch?v=lhAr_UeroCk
  14. 14. http://card.ly/colmmu

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