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Media and Future. Some Perspectives


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Presentation to media education away day audience.

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Media and Future. Some Perspectives

  1. 1. Media and Future Mediefag Avdelingseminar 15th June 2017
  2. 2. –Wayne Gretzky “I skate to where the puck is going to be, not where it has been.”
  3. 3. Media Landscapes are constantly changing
  4. 4. Traditional Media Audience Source: Newspaper Television
  5. 5. New Media Audience Source: Games Internet Video Media
  6. 6. Source:
  7. 7. Advertising Revenue Spend (NOK) 1999 0 1000000 2000000 3000000 4000000 Newspapers Television Radio Internet
  8. 8. –Tim Freeman “The world that didn’t offer people an ever increasing variety of on- demand content and services is a history lesson in the millennial mind .”
  9. 9. Disruptive Innovation Source:
  10. 10. Frey, C & Osborne, M. (2013) The Future of Employment: How Susceptible Are Jobs to Computerisation?
  11. 11. Multi Camera Algorithms & Machine Learning
  12. 12. User Generated Coverage & Machine Learning Content Analysis Live Mixing
  13. 13. Fast Turnaround Short Form Video Creation, Aggregation and Publishing Now This Switchboard Buzzfeed POUND
  14. 14. A/B Testing and Analytics Drives Content Commission & Acquisition
  15. 15. –Nicola Mendelsohn, Facebook’s vice president for EMEA “we’re seeing a year-on-year decline on text. We’re seeing a massive increase as I’ve said on both pictures and video. So I think yeah, if I was having a bet, I would say video, video, video.”
  16. 16. Bots Helping Conversation and Discoverability
  17. 17. –Tim Freeman, Founder Hark TV “The future of advertising, and all media, is conversational. Millennials and future generations will not only desire to have a voice, they will demand it.”
  18. 18. Digital First Agencies & Production Houses Are Recruiting Graduates At Growing Pace They are vertically focussed businesses and agile
  19. 19. Diagonal View (MCN)
  20. 20.
  21. 21. Traditional Media Companies Hunting Digital First Upstarts These strategic bets will be driven by the realisation that new DNA is needed to play in a transformed mobile-first, social and millennial driven media environment - TechCrunch
  22. 22. Growth Hacking Democracy
  23. 23. Influencer Media & Politics
  24. 24. Rise of the Disruptive News?
  25. 25. So If The Puck Is Going There, How Do We Hit The Puck?
  26. 26. 21st Century Skills ?
  27. 27. Cannot Just Be Knowledge Anymore
  28. 28. Audience Experience Design
  29. 29. Core Creative Dispositions
  30. 30. Sandboxing and Experimentation
  31. 31. –William Gibson “The Future is Already Here, It’s Just Not Evenly Distributed”
  32. 32. Dave Jackson of Diagonal View's Opinion