1.
OCTOLY continuously tracks YouTube videos related to 1000 brands and celebrities, covering 28 million videos on nine million
channels. We ran a study on 286 brands, calculating the accumulated views of official brand videos AND user generated videos
since the dawn of YouTube. Here's what we discovered.
1
2
nd
billion
unique users
each month
100 Hrs
search engine
in the world
of videos uploaded
each minute.
1
million content
creators earn
money
average numbers per brand on YouTube
millions of views
300
from earned media
9.3 billion views
quantity of videos
25
from owned media
35 000
8 billion views
from earned media
260
from owned media
4.2 billion views
views through
owned media
views through
earned media
3.6 billion views
2.8 billion views
Contact us: info@octoly.com
1.4 billion views