2013 Annual India e-Marketing Research

1,505 views

Published on

What are the marketers in India planning for 2013 in terms of investments, ROI, e-marketing channels? Check out this research which overs 500+ marketers from 412 companies. Webinar recording (HD Video): at http://www.youtube.com/watch?v=nGP9kJPIlTM Follow us on @octanein for updates or on Facebook at Octane Marketing. Do tell us what you think of this research report. Does this align with your plans for 2013?

2 Comments
4 Likes
Statistics
Notes
No Downloads
Views
Total views
1,505
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
23
Comments
2
Likes
4
Embeds 0
No embeds

No notes for slide

2013 Annual India e-Marketing Research

  1. 1. India e-Marketing Outlook 2013SPARK THE SURGEWelcome!Facebook (Octanein)Twitter (@octanein)LinkedIn (Octane Marketing)YouTube (Octane Mailman)SlideShare (Octane Marketing) Ahmer HasanOctane Research January 2013 Octane Marketing#octanein @ahmerhasan
  2. 2. India e-Marketing Outlook 2013SPARK THE SURGE1. Webinar Series – A 30 minute webinar/month Next one is on 15th February 20132. Octane Newsletter– www.octane.inOctane Research January 2013 #octanein
  3. 3. India e-Marketing Outlook 2013SPARK THE SURGEUsing the control panel:- Raise Hand- Submit QuestionOctane Research January 2013#octanein
  4. 4. India e-Marketing Outlook 2013SPARK THE SURGEAbout Punit Modhgil:Punit’s interests span India, Internet & Inclusion. He is the Co-Founder & Director for Octane Marketing. He has served inleadership positions at Microsoft India, Oracle US, Siebel SystemsUS and NIIT India. He has lived & worked in San Francisco, London,Bangalore and New Delhi.Octane Research January 2013#octanein
  5. 5. SPARK THE SURGE India e-Marketing Outlook 2013 #octanein Punit Modhgil Octane Marketing @modhgilOctane Research January 2013
  6. 6. 2013 Research Participants’ Profile 500+ Participants from 412 companies in India 122 Online with 72 pure E-commerce plays e-Marketing: Web, SMS, Social, Mobile and Email Marketing 36% Top Managers (VP or above) 43% Mid Level (Director or above) 79%January 15, 2013 ©2013 Octane Marketing India www.octane.in A
  7. 7. 2013 Research Participants’ Profile - 2 26% Retail, 24% Services, IT/ITES, Media, 8% from BFSI Add: ~3000 mobile users across India, a 21-34yrs biasJanuary 15, 2013 ©2013 Octane Marketing India www.octane.in B
  8. 8. How useful was 2012 report to you? octane.in/researchJanuary 15, 2013 ©2013 Octane Marketing India www.octane.in C
  9. 9. 2013 e-Marketing Research Highlights Social media Email Marketing Integration Mobile Marketing SegmentationJanuary 15, 2013 ©2013 Octane Marketing India www.octane.in 1
  10. 10. 2013 e-Marketing Research Highlights Social media continues to surge in 2013 with 65% of respondents providing an investment boost compared to 37% last year; followed by email marketing which narrowly edges out searchJanuary 15, 2013 ©2013 Octane Marketing India www.octane.in 1
  11. 11. 2013 e-Marketing Research Highlights Although the popularity of social media is gathering huge momentum, email marketing continues to be an effective marketing channel with a staggering 99% of respondents saying email marketing programs were effective in 2012January 15, 2013 ©2013 Octane Marketing India www.octane.in 2
  12. 12. 2013 e-Marketing Research Highlights 75% of all marketers believe that in 2013, up to 50% of all email marketing messages will be viewed on mobile phones; while only 40% of them are ready with their mobile marketing strategyJanuary 15, 2013 ©2013 Octane Marketing India www.octane.in 3
  13. 13. 2013 e-Marketing Research Highlights Up to 94% of India marketers are planning to adopt one or more segmentation techniques in their upcoming e-Marketing campaigns in 2013 Promotions and behavioral triggers are most popular reasonsJanuary 15, 2013 ©2013 Octane Marketing India www.octane.in 4
  14. 14. 2013 e-Marketing Research Highlights Once a week mailing has seen increase of 14% from 2011 to 2013, with the most significant 38% decrease in daily mailings A positive jump in Integrated campaigns from 31.3% in 2011 to a projected 49.2% in 2013January 15, 2013 ©2013 Octane Marketing India www.octane.in 5
  15. 15. 2013 e-Marketing Research Highlights Facebook updates (75.8%), SMS with friends and family (73.8%), using Email (64.2%) are the most popular activities 90% of the respondents experience unwanted calls and spam messages; 47% of them receiving them at least once every day consumer SpeakJanuary 15, 2013 ©2013 Octane Marketing India www.octane.in 6
  16. 16. 2013 e-Marketing Research Highlights 41% want to receive emails for updates, 37% on SMS, only 16% want to hear on a phone call 78% of respondents want to hear from their favorite brands - 28% want to hear on a weekly basis; Only 13% want to hear daily consumer SpeakJanuary 15, 2013 ©2013 Octane Marketing India www.octane.in 6
  17. 17. 2013 e-Marketing Research Highlights Respondents who received offer on emails were more likely to make a purchase compared to SMS (42% compared to 33%) consumer SpeakJanuary 15, 2013 ©2013 Octane Marketing India www.octane.in 7
  18. 18. Start Engaging @octane.in 300+ million opt-in mail boxes served every month 120+ brands, multi-channel (think integrated) Offices in Mumbai, Delhi, Bangalore & San Francisco Privately held, profitable 40+ FTEs (and hiring!) India’s Hottest Tech 20 Startup 2012* Onsite+Online- flexible deploymentJanuary 15, 2013 ©2013 Octane Marketing India www.octane.in *Tech Circle’s Annual 8
  19. 19. Q&ATwitter: @OctaneinWeb: octane.inYouTube: Octane MailmanJanuary 15, 2013 ©2013 Octane Marketing India www.octane.in 9
  20. 20. Thank YOUSee you nextWebinar: 15 Feb thTwitter: @OctaneinWeb: octane.inYouTube: Octane MailmanJanuary 15, 2013 ©2013 Octane Marketing India www.octane.in 0

×