Summit 2012: Targeted Contact Mapping and Campaign Content Alignment
Presenters: Michelle Vaughn, WW Director of Demand Generation, Citrix Systems, Inc. with Frank Willley, President of Asset Management, Oceanos, Inc.
Sponsored by: Oceanos (www.oceanosinc.com)
With greater levels of intelligence your ability to map and target specific contact types greatly enhances your ability to align your specific content to the audience and create a more responsive contact universe. B-to-b marketers can use this high level mapping to create micro level messaging designed to a very specific audience allowing the marketer to provide very focused and engaging messaging to activate their audience and increase pipeline velocity and downstream revenue alignment to a campaign. In this presentation, we will answer the following questions:
• What types of intelligence can be accessed to improve contact mapping?
• What tools are used to assess content alignment?
• Is this cost effective? What is my return going to be?
• What does a program like this look like?