Evaluation - foundation portfolio (james occomore)
EVALUATION James Occomore – Foundation Portfolio - Print
EVALUATION James Occomore – Foundation Portfolio - Print In what ways does your media product use, develop or challenge forms and conventions of real media products? After spending time researching into current music magazines I found that there were several generic conventions. As the magazines I looked at were very successful I thought that in order to make mine successful I should use some of these conventions. Burtons theory told me that I should look at aiming my product at a specific target audience. From this I concluded that my music magazine was going to have both socially and media based audiences. Because music is a form of media and there are so many genres of music I think it would be best if I focused on one particular area of the music industry so seeing as it has proven to be most popular I chose ‘Rock & Pop’. From my research I also found that having a specific colour scheme for the magazine always works well and makes it look more professional. This is why I chose a grey, white, orange and black colour scheme; not too much colour but enough to catch the eye. I also decided to use only a few fonts to not overcrowd the page making it hard to read or off-putting. My main font was ‘rockwell’ a microsoft stock font. These are a couple of examples of the magazines I researched:
EVALUATION James Occomore – Foundation Portfolio - Print In my research of existing products, I became familiar with the following generic conventions: <ul><li>Titles </li></ul><ul><li>Should relate to what your magazines is about </li></ul><ul><li>memorable and catchy </li></ul><ul><li>normally used as the logo so must be visually eye catching </li></ul><ul><li>Images </li></ul><ul><li>- relate to your product </li></ul><ul><li>- relate to what the article is describing </li></ul><ul><li>- images often give across a certain impression so it must be what the artist is trying to come across as </li></ul><ul><li>Layout </li></ul><ul><li>- conventional </li></ul><ul><li>- easy to understand in relation to the content </li></ul><ul><li>- prioritises certain objects on the page </li></ul><ul><li>Colours </li></ul><ul><li>- stick to a colour scheme </li></ul><ul><li>- noticeable by passers-by </li></ul><ul><li>- compliment each other </li></ul><ul><li>Language </li></ul><ul><li>- don’t overload the front page with text </li></ul><ul><li>- use language and terminology that fits with your magazine type </li></ul><ul><li>- use abbreviations </li></ul><ul><li>Details such as... </li></ul><ul><li>- bar code: generically appears bottom left </li></ul><ul><li>- price </li></ul><ul><li>- date </li></ul>
EVALUATION James Occomore – Foundation Portfolio - Print How does your media product represent particular social groups? I decided that there shouldn’t be a specific age to my target audience. I chose to do this as I really wanted to encourage music to all ages. I felt that my magazine should also represent my views so I used examples of teenage bands as well as older bands. As my research showed me that music magazines were predominantly purchased by males I decided to also aim my magazine at males. Through using colours such as greys and blacks with only a bit of colour i feel it appeal and represents males. The colours I chose to use are associated with males and the dark shades give connotations of masculinity and boldness. The colours I used also compliment the images I used as I applied effects to the photos to make them fit in with the colour scheme. The mise-en-scene of my magazine uses complimentary colour schemes which are aesthetically pleasing. This will help attract passers by and creates a more eye catching effect. As i chose to focus on the Rock & Pop genre its socially quite difficult to select a particular group of people when it because its listened to by so many. On my double page spread I used different photographic effects. Firstly I set up the arm picture by covering my arm in dirt and then getting the camera at such an angles so it looks like my arm is emerging from the ground. This therefore related to the title of the article it is along side ‘back from the dead?’. I also applied a dark gradient to the page in order to create a more atmospheric impression on the reader.
EVALUATION James Occomore – Foundation Portfolio - Print How does your media product represent particular social groups? Type-face - sharp edges helps represent masculinity - no wavy lines - strong and connotes confidence Colour - mainly black and white - simple - easy on the eyes - matches front page - consistency Images - male image - chosen pose connotes strength - serious look suggests maturity and professionalism Layout - clear cut - to the point - easy to understand - quite a generic layout - not overloaded with content
EVALUATION James Occomore – Foundation Portfolio - Print What kind of media institution might distribute your media product and why? The institution that would distribute my product should be U.K based as seen at the top of my contents page. I think that readers don’t feel as special if they know that everyone in the world is potentially reading it. Another reason I chose to keep it U.K based is that I think its important to focus on the British music scene and educate people in what is currently around theme in order to help promote the British music industry. To distribute my magazine I could use companies such as the British based ‘IPC MEDIA’ which is a very popular magazine publisher, publishing magazines such as ‘Rugby World’ and ‘Amateur Photographer’. Due to the already large popularity of the company I feel that they could really help promote my product and influence consumers to purchase it. Another alternative distributor could be ‘Bauer Media Group’ which publish magazines such as MOJO which has proven to be a very successful music magazine in my research and has influences a lot of my product. There websites says that they “are ever expanding” which gives me confidence in them possibly accepting to publish and distribute my magazine. I think that my magazine isnt mainly profit driven. I think that it has another purpose of trying to encourage people and help educate them further into the world of popular music. Make the audience feel confident in what they are reading and make them feel part of something.
EVALUATION James Occomore – Foundation Portfolio - Print Who would be the audience for your media product? Graeme Burtons theory states that when creating a product particular social groups have to be considered. Before making my magazine I decided I would target all age, males. I would do this through using particular colours, images and fonts which would attract this audience. I considered the relationship between the social group and my product. When looking into audience motivation Dyer suggested products should offer compensation for inadequacies in their own lives. I considered this when designing my product and focused on educating people in music and giving people the confidence in what they are reading. The article I chose to include really relates to current times where everything is technological and how we should remember that just because something is old doesn’t mean it’s bad. The target audience I have chosen is all age males. This is because I feel that a lot of the current music magazine are successful because of this. I have chosen to use conventional parts of music magazines, such as a range of camera work and image sizes. I have included shapes at angles and different layers to highlight important points. I focussed on the mise-en-page of current magazines, such as MOJO and Q and based my magazine on these. However to make my product individual and unique I have used an unconventional font for my title. I have included very plain minimalistic colours to express a sense of maturity. I have included articles which main focus is music, however also talks about the sociable side. I feel this will appeal to a male audience as they like simple things without lots of nonsense involved. Through doing this I feel my product will attract an enormous amount of attention as it is new, exciting and has the potential to compete with current successful magazines.
EVALUATION James Occomore – Foundation Portfolio - Print How did you attract/address your audience? I think I appealed to my target audience by using several things. Firstly the colour scheme I used. I chose to use a dark colour scheme with only a bit of colour. My researched showed that most men that like simplicity and nothing with too much going on. Secondly the choice of font I used. For my main branding I used a font that had loads of sharp points and edges which provokes a sense of masculinity. I think one of the main strong points of my product is that I have not only addressed my target audience musically but also socially. I did this by including a ‘free CD’ give away which helps entice the reader and also gives them something to gain out of it; a reason to buy it. I know this because in one of my interviews as part of my audience research I asked “Would having free stuff with magazines such as CD’s and posters encourage you to buy them?” and they answered “Yes, especially CD’s” <ul><li>Simple layout </li></ul><ul><li>plain colour scheme </li></ul><ul><li>good text to image ratio </li></ul><ul><li>not too much piled onto one page </li></ul><ul><li>relevant interesting topic </li></ul><ul><li>article isn’t too long </li></ul><ul><li>clear font </li></ul><ul><li>easy to read </li></ul>
EVALUATION James Occomore – Foundation Portfolio - Print What have you learnt about technologies from the process of constructing this product? The main programme I used to design and edit all my work was Adobe Photoshop Elements. I said early on on my blog that one of the things that I wanted to get out of my media experience was to be able to improve my Photoshop skills. After reviewing the work I have done and the processes I went through to achieve them I think I can safely say my Photoshop skills have improved massively. One of the predominant techniques I used on Photoshop was colour effects. These included turning images black and white and adding gradients to images. For my front page it was important that I got the stuff I wanted prioritised larger or my outstanding on the page. I did this by effectively using Photoshops layering system which meant I put more important things on top of other stuff. On my contents page my biggest challenge was trying to crop out the background of the photograph I took but meanwhile leaving the shadow still there. It took several attempts but eventually I got there by experimenting with the tools on the programme and also looking on the internet for Photoshop help guides and tutorials of which there were plenty. Use of gradient Trying to maintain the shadow in the background
EVALUATION James Occomore – Foundation Portfolio - Print Looking back at your preliminary, what do you feel you have learnt in the progression from it to the full product? I think that one of the key points to that helped the progression from my prelim to my final product was the amount of research I did. The research into the current magazine market and the analysis I did really helped my gain a greater understanding of what certain things are meant to look like and what things the magazine should say. Another key point to my progression was the development of my Photoshop skills. Some lessons I would spend just experimenting on Photoshop trying to understand the processes and the tools they had to offer. It wasn’t just my computer skills that developed it was also my photography skills. Not just with the camera but the ability to set up the surroundings for the picture which all play just-as-an important part to the image. My English skills have also developed in a way that I can now write in a more article specific form using the right terminology and language to relate to certain topics