Presenta estudio de caso de la CIudad de San Francisco - California.

1. San Francisco Transport Strategy
Timothy Papandreou
Director- Strategic Planning & Policy
@tpap_

2. Focus on
People
All-in-one
Agency
Citizen led process
Designed by Timothy Papandreou 2012

3. 3
Integration of transportation at all levels
local, regional and state
Transport
Policy
California Integrated Transportation Policy

4. 25% of all trips by Public Transit. System is overwhelmed
Bicycling potential to relieve peak load while adding capacity
4
Policy
Integration
Growing City: Walking Transit Bicycling priority

5. 80% Empty
90% Stationary
100% Owned
Single Occupant Vehicles

6. Major societal and system changesBig Trends
Changing
Preferences
Drop in Licenses
& RevenuesMillennials/Gen XBaby Boomers
Work Anywhere
Everywhere
Ubiquitous
Connectivity

7. 7
Shared Mobility is key to SF success

8. Access is more important that ownership
Sharing
Economy

9. Major changes in people and goods movementBig Trends

10. 10Shifting of transportation norms
Transportation
Policy
I own and use
my own
transportation
I own my
transportation
and/or access
shared mobility
options
I access a menu
of mobility
options to meet
my needs
Traditional Trending Future
Urban Core
Suburban
Rural
Urban
Suburban
Rural
Urban Core
Timothy Papandreou @tpap_

11. 11
Manage Demand Mode Shift before any
expansion
Demand
Management
Manage
Existing
Demand
Mode Shift
Strategies
Manage
New
Demand

12. 12Public Private Partnerships key to successShared Mobility
Customers Mobility
Providers
Integrating
Technology
Timothy Papandreou @tpap_
Residents
Workers
Visitors
Public
Private
Employer
Routing
Booking
Payment
Street
Space
Stations
Spots
Docks

13. 10x
Expanding bikeshare & starting e-bikeshare pilot

14. Evolving, blurring distinctions, varying benefitsDefinitions
Public Transit
Taxis & Limos
Ridesharing
Carsharing
Scooter Sharing
Jitneys
Shuttle services
Bike sharing
Transportation
Network Companies

15. 2006 2008 2010 2012 2014
Members 346.610 670.822 1.163.405 1.788.027 4.828.616
Vehicles 11.501 19.403 31.967 43.554 103.980
0
20.000
40.000
60.000
80.000
100.000
120.000
0
1.000.000
2.000.000
3.000.000
4.000.000
5.000.000
6.000.000
Vehicles
Members
Shaheen and Cohen, 2015
© UC Berkeley, 2015
Growth of Worldwide CarsharingTrends

16. 2006-08 2008-10 2010-12 2012-14
Members 39% 32% 24% 64%
Vehicles 30% 28% 17% 55%
0%
10%
20%
30%
40%
50%
60%
70%
GrowthRate
Shaheen and Cohen, 2015
© UC Berkeley, 2015
Growth Rate of CarsharingTrends

17. Worldwide: 880 cities with IT-based operating
systems
 1,036,000 bikes
~811,500 bikes in China (and 256 cities)
~Hangzhou 70,000 bikes
U.S.: 72 cities with IT-based systems (52
programs)
 ~24,700 bikes
 2,440 stations
In 2015, 21 new programs to begin operating in
world: 13 are in China and 8 in US
Double global growth every 3 years!
© UC Berkeley, 2015
Source: Russell Meddin, 2015
Global & US Systems in May 2015Bike Sharing

18. Said, 2015; Miller, 2015; Bloomberg, 2015
© UC Berkeley, 2015
 Uber: 58 countries; 311 cities; over 162,000 drivers in U.S.
 Lyft: 60 cities; over 100,000 drivers
 Curb: 60 cities; 35,000 taxis
 Sidecar: 10 cities; ~10,000 drivers
 Flywheel: 6 cities, over 5,000 drivers
Global & US Systems in 2015Ridesourcing

19. @NACTO #NACTO14 @tpap_Shared Mobility Market is rapidly diversifying

20. Shared Mobility is used by more people more often
2014 Survey All Trips to, From & Within San Francisco
Scaling up and across is essential to move beyond 5% of citizens

21. SF Private Auto Fleet Trends
1990 2000 2010 2020 2030
500
475
450
425
400
375
350
0%
PrivateAutoFleet(000s)
15- 30% private auto fleet reduction potential
with significant vehicle sharing growth
Trend
Potential
Vehicle
Sharing
Opportunity
Growth will need to be offset by vehicle sharing
Concept: Timothy Papandreou
Shared Mobility growth can offset vehicle ownership

22. 5 year Potential Growth Shared Mobility market in SF
20152005 20102000 2020
1
2
3
4
5
20+
000s
fleet
Potential
10

23. Customer Focused: Universal design, reliable service,
simple & integrated payment system (options for
unbanked/without smart phone)
Availability/Scalability: Visible & legible
hubs/routes/networks, available throughout the
city, enhances public transport stops
Governance: Transport system is safe, accessible &
affordable for all users, reaches all n’hoods, streets
prioritized for sustainable modes
Performance Outcomes: reduces car ownership &
use, uses greenest/quietest fleets and fuels, safety
focused, adds public transport network capacity
Policy priority for Shared Mobility providers
Transport
Outcomes
Concept: Timothy Papandreou

24. Cities can get into policy “tug of wars”
Shared Mobility
Innovations

25. Sometimes we get into a policy conundrum
Shared Mobility
Innovations

26. Sometimes we end up in a policy conundrum
Policy
Innovations

27. New players compete with one another

28. New players upset the traditional providers

29. Join the dots, make it fair, balance goalsGovernance

30. 3. Complements current transit service, and provides an innovative solution to
meet public transportation needs.
• Does not impede Public Transit service & Addresses peak-hour transit
crowding
• Serves trip patterns underserved by public transit
• Tests new concepts in service, fare products, fare structure, routing, or other
areas
2. Contributes to shifting travel choices away from private auto use.
• Contributes to the reduction of car ownership and decrease in vehicle-miles
travelled
1. Provides a safe service.
• Requires driver training regarding all street users, including people walking and
biking.
• Critical equipment checks are performed at regular intervals.
30Outcome oriented Policy GoalsShared Mobility
Timothy Papandreou @tpap_

31. 31Outcome oriented Policy GoalsShared Mobility
Timothy Papandreou @tpap_
6. Provides an environmentally efficient service.
Uses cleanest and quietest vehicles available.
4. Is available in, and accessible to, diverse communities and for diverse groups.
Provides:
• Physical accessibility to people with disabilities & coverage to all neighborhoods
• Affordable service for low-income travelers & Alternative methods of payment
5. Contributes to San Francisco’s transportation-related economic
competitiveness
Reduces travel time for all street users & Addresses key capacity & congestion
problems
7. Provides regular passenger data, trip data and other reports to the City
and County of San Francisco to allow monitoring of progress towards these
goals.

32. Transportation options ranked among city livability
goals (safety, sustainability, affordability, accessibility)
Transport
Ecosystem
On
Demand
Mobility
Shared
Mobility
On
Demand
Shared
Mobility

33. Multiple modes, little or no integration
Transportation
Today
Taxi, Limousine & Transportation
Network Companies
Public Transit, Rail, Bus, Ferry
Shared Fleet Vehicles
Employer Shuttles, Jitneys
Commercial Deliveries
Regional & Intercity Services:
Rail, High-Speed Rail, Air
Privately-Owned Vehicles

34. 34Multiple providers, agreements, insurance,
payments, routes, booking = headaches!
Transportation
Today
=

35. Customer Experience
Routing
Booking
Payments
Credits/Offsets
Games/Value add
Integrated for the customer experience
Integration
Vision

36. A complete customer focused experience
Mobility Options for a Mobility Menu

37. Key steps towards integration are already
underway
Integration
Partners Timothy Papandreou @tpap_

38. 2.0 Mobility Minutes for
local, regional,
international travel
Concept: Timothy Papandreou
Hi Tim!
$100 My City Plan
Your Balance: 560 mins
30 min Carshare
30 min Carpool
400 min Transit
100 min Bikeshare
Bonus: 100 min
Walk Credits
Buy
Trade
Play
Mobility Package of
options tailored to
individual preferences
San Francisco
Personalized Mobility for citizens
Mobility
Packages Timothy Papandreou @tpap_

40. Pervasive Connectivity & Navigation
from beginning to end of trip defines travel
Ubiquitous
Connectivity
Concept: Timothy Papandreou
Activity Sensors Location Beacons
+ +
5 mins 25 mins 3 mins
25 mins
?

41. Sensors used for data analytics/demand
management
Connectivity

42. Vehicle mesh networks for cost effective wifi
Customer
Experience

43. Mesh network on station entrance/platform,
elevators, in vehicles for continuous connectivity
Customer
Experience
On Platform
In Vehicle
Elevator
Real time info

44. Transportation Networks rely on stable &
reliable WiFi/GPS/4G to be effective
Connected
Systems

45. LIDAR technology is key to self-driving system
Self-Driving
Systems

46. Transportation Networks rely on stable &
reliable WiFi/GPS/4G to be effective
Connected
Systems

47. Self-Driving Technology has lots of
opportunities & challenges for cities
Connected
Systems
Self Driving technology
Benefits:
• Vision Zero: traffic/mobility safety
• Fleets: Operating savings for municipal fleets
• Congestion reduction
• Reduced Auto ownership levels
• Street & Parking Buildings can be reused
• Extends public transit reach
• Increase access for those that cannot afford choose not to
drive
Risks for cities:
• Privacy/Safety/Insurance/Maintenance
• Ownership vs shared could increase traffic & social isolation
• Uncertainty of data application to society

48. Rapid & Shuttle Boarding
Rapid Network & Shuttle Boarding
Redesign streets to focus on shared mobility
tied to mixed use % prep for Driverless tech
Complete
streets
Shared Use
Pods
Shared Use
Pods
Local Bus &
Shuttle
Boarding
Compact
Mixed Use
Compact
Mixed Use
Compact
Mixed Use
Compact
Mixed Use
Concept: Timothy Papandreou
Illustration: Kathleen Phu and Audrey Koh

49. 11 1 1
21
55
65
2004: Market Street 3 Cars for every 1 Bicycle
2014: Market Street 1 Car for every 3 Bicycles
265

50. Redesign streets to focus on shared mobility
tied to mixed use
Smart City

51. Redesign streets to focus on shared mobility
tied to mixed use
Smart City

52. Mode choices integrated & partnershipsIntegration

53. Manage demand and supply to meet needs
quickly and safely
Smart City

54. Redesign streets to focus on shared mobility
tied to mixed use
Smart City

55. 55
Outcomes
Target set in 2012, Target met in 2015!

56. Opportunity
2,500
Vehicles
Approx.
350,000
Vehicles
Approx.
150,000
Vehicles
Approx.
10,000
Vehicles
0
Vehicles
Shared Mobility moves more people with less vehicles
Approx.
50,000
Bicycles
2014 Survey All Trips to, From &
Within San Francisco

57. 57
@tpap_
tp.multimodal@gmail.com
Timothy Papandreou