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Mobile Payment Scenario

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Obopay was the first mobile money transfer service in the U.S. This presentation throws light on Obopay' s Strategy as well as market dynamics.

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Mobile Payment Scenario

  1. 1. Obopay’s Journey <br /> & Global Mobile<br /> Payments Scenario<br />
  2. 2. Obopay Pioneered Mobile Payments<br />Obopay strategy:<br /><ul><li>Leverage our years of experience about how to offer mobile money and how consumers will adopt it
  3. 3. Bank branded, partner led service for the US market
  4. 4. Focus on key use cases driven by consumer needs</li></ul>Obopay in production:<br />Corporate Website<br /> Like us on www.facebook.com/ObopayMobilePayments<br />
  5. 5. Internet Era: Path to Customer Value<br />Customer Value<br />“Money”<br /><ul><li> Transfer Funds
  6. 6. Bill Payment</li></ul>High<br />“IVR on Web”<br /><ul><li> Balance
  7. 7. Recent Transactions</li></ul>Low<br />“Brochure-ware”<br /><ul><li> Hours, Locations
  8. 8. Marketing</li></ul>Costs<br />Transactional<br />Interactive<br />Static<br />Corporate Website<br />Follow us on http://twitter.com/Obopay<br />
  9. 9. Mobile Era: Path to Customer Value<br />Customer Value<br />High<br />“Mobile Money”<br /><ul><li> Pay anyone
  10. 10. Receive money</li></ul>Revenue Opportunity<br />“Mobile Banking”<br /><ul><li> Balances
  11. 11. Recent transaction history</li></ul>Low<br />“Mobilize Website”<br /><ul><li> Render static content on devices</li></ul>Interactive<br />Costs<br />Transactional<br />Static<br />Corporate Website<br /> Read our http://blog.obopay.com<br />
  12. 12. Mobile Payments Tipping Point<br />Market dynamics shows that the adoption of financial services on mobile phones is underway.<br /><ul><li>Haiti: Roughly 5 Million people in the US did their first mobile payment in January, 2010 by texting donations to Haiti
  13. 13. Source: MSNBC, January 2010
  14. 14. Smart phone’s which already made up 21% of handsets in 2009 will reach nearly 50% by 2011
  15. 15. Source: Nielsen, 2009</li></ul>Haiti Donations<br />Smart Phone Adoption<br />Corporate Website<br />Join us on www.linkedin.com/company/obopay<br />
  16. 16. Mobile Payments Tipping Point<br />Market dynamics shows that the adoption of financial services on mobile phones is underway.<br />Mobile Banking Adoption<br /><ul><li>36 million U.S. adults currently use mobile banking. By 2014, that number is expected to swell to 99 million, which will include 45% of all mobile phone users.
  17. 17. Source: Javelin, September 2009
  18. 18. Mobile payments are among the top areas in which banks plan to invest in 2010. This will be “mainstream” and will be one of top ten mobile apps by 2012.
  19. 19. Sources: Ovum, January 2010 and Gartner, Nov 2009</li></ul>Mobile Payment Investment<br />Corporate Website<br />
  20. 20. Thank You<br />www.facebook.com/ObopayMobilePayments<br />http://twitter.com/#!/Obopay<br />http://blog.obopay.com/<br />www.linkedin.com/company/obopay<br />

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