MCommerce Monthly Digest - April, 2012


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An insightful presentation by Obopay focussing on the banking and mobile scenario in the month of April.

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MCommerce Monthly Digest - April, 2012

  1. 1. MCommerce Digest-Apr 1-30, 2012
  2. 2. Index• Latest news in Mcommerce Apr 2 - 8, 2012• Latest news in Mcommerce Apr 9 - 15, 2012• Latest news in Mcommerce Apr 16 - 22, 2012• Latest news in Mcommerce Apr 23 - 30, 2012 Obopay Confidential 2
  3. 3. Latest news in Mcommerce Apr 2 - 8, 2012Prompt mobile banking offerings andcompelling features to add potential revenuefor the banks. report reveals that a massive 50% ofmobile users in the US use smartphones. number of smartphone ownerswatch product videos on phone. Mobilemarketers have another feature to promotemobile shopping. giant Domino‟s Pizza attributes 16.4% ofits $95 million sales to mobile commerce. Itbrought sales worth $1.6 million. Corporate Website Follow us on
  4. 4. Latest news in Mcommerce Apr 2 - 8, 2012 Mobile apps are an important segment of mobile commerce. Find out how innovation in app matters. A recent comScore report reveals that consumers are equally active shoppers on mobile as much as in store. Growing trend of using Tablets and Smartphones while watching TV. Good sign for mobile commerce. Mobile advertising is a complex platform to get marketing for brands. Take a look at this insightful article: Website Join us on
  5. 5. Latest news in Mcommerce Apr 9 - 15, 2012By 2016 there will be 10 billion mobile internetdevices. Mobile commerce to overpowerconventional e-commerce. MVAS expected to reach Rs. 671billion by 2015 according to IAMAI and mobilebanking seen to have huge potential. commerce has tremendous potentialfor businesses of all sizes with growingnumber of Smartphone users & access toInternet. and smartphone major Samsungrealizes the potential in mobile commerce,ventures into mobile advertising for futuresmartphones. Corporate Website Follow us on
  6. 6. Latest news in Mcommerce Apr 9 - 15, 2012 Mobile payments to be the key driver of UKs Faster Payment Service initiative. HTML 5 will transform mobile commerce with a rich user experience of a mobile app. I-pad is the king in mobile commerce. Drives 98% of revenue according to a study. Mobile acting as a true bridge between online and offline user experiences for luxury brands. Website Join us on
  7. 7. Latest news in Mcommerce Apr 16 - 22, 2012Tablets have given a tremendous boost to thegrowth of E-commerce. Here‟s an interestinginfograph on „The Tablet Economy‟: embrace Mobile not for onlinecommerce but to drive in-shop commerce.Check this out. future of mobile commerce depends onthe quality of user experience design (UXD). in 5 American has done a mobile bankingactivity in the last year but many are skepticaldue to security concerns. Corporate Website Follow us on
  8. 8. Latest news in Mcommerce Apr 16 - 22, 2012 Research reveals consumers are 72% more likely to purchase if they see an ad on smartphones and tablets along with TV. Mobile commerce investment surges by 11% to $201000 compared to 8% last year. Growing smartphone penetration and increasing use of mobile internet will make mobile commerce more convenient to use over e- commerce. Mobile banking usage among the tablet owners is growing at 49% as compared to others where it‟s growing at 22%. Website Join us on
  9. 9. Latest news in Mcommerce Apr 23 - 30, 2012Locally targeted mobile ad spending to grow$784 Million in 2011 to $5.01 Billion by2016. shopping at Shop NBC is driven byApple I-pad and around 80% of its revenuecomes from iOS devices. will be a critical factor in the growth ofbanking sector in Russia. potential for mobile payments in India‟s$250 billion retail & grocery industry. Corporate Website Follow us on
  10. 10. Latest news in Mcommerce Apr 23 - 30, 2012 Mobile banking is the only solution for 3 quarters of the world‟s poor unbanked population. An insightful article explaining how businesses will benefit from the trend of using QR Codes in mobile commerce. Huge opportunity for mobile commerce in New Zealand. Study finds 44% of mobile phone users would like to experience mobile commerce where just one third of mobile users own a smartphone. 29% Brits keen to use mobile for making purchases less than £20. Read to know more about mobile commerce in Britain. Website Join us on
  11. 11. Monthly Highlights Highlights: Apr 1 - 30, 2012 Smartphone sales in 2012 are expected to hit 1.8 billion units, while tablet unit sales are expected to climb to nearly 100 million. The proliferation of Smartphones, shopping apps, and cameras that read barcodes have empowered consumers with the ability to instantly compare and shop. Mobile commerce offers a unique opportunity for those businesses that take a strategic approach toward their companys role and opportunities in the mobile marketplace. Mobile banking has the potential to serve younger consumers and minorities, who lack access to full-service bank accounts. About a third of “under-banked” consumers reported using mobile banking last year according to a recent survey from the Federal Reserve. A huge opportunity awaits retailers that are mobile ready. Retail sites that lag behind in mobile readiness risk losing customers to other e-commerce sites and local stores. Thus Mobile has become a ubiquitous platform for retailers for developing their online shopping experiences.Corporate Website Like us on
  12. 12. Thank You