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Drivers of growth in Africa


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This presentation talks about how to meet the complexities and challenges of the market you need a flexible, powerful suite of offerings to address the wide range of opportunities.

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Drivers of growth in Africa

  1. 1. Drivers of growth<br /> in Africa <br />
  2. 2. Growth Drivers<br />Conducive market conditions <br /><ul><li>Large section of adult population not having bank a/c but having mobiles.
  3. 3. M-payment. (Limited banking infrastructure)</li></ul>Low Cost <br /><ul><li>Less expensive compared to post office’s Posta Pay etc.
  4. 4. Time cost, travel cost .</li></ul>Accessibility <br /><ul><li>Any merchant / retail point is an agent.</li></ul>Security <br /><ul><li>Theft.
  5. 5. PIN protection & value recovery in spite of loss of phone.</li></ul>Inflation<br /><ul><li>Amount of cash to be carried is high.</li></ul> Like us on<br />Corporate Website<br />
  6. 6. Growth Drivers<br />Subsidization of Handsets: Enable the low-income group to start using mobile services.<br /><ul><li>Operators are expected to engage with manufacturers to lower handset prices.
  7. 7. Handset bundling with offers built in to increase usage and retention .</li></ul>Pre-paid billing will continue to be a major driving force.<br /><ul><li>Pay as per usage .
  8. 8. Lower Fraud risk .</li></ul>Liberalization & Privatization of government owned telecom operators .<br /><ul><li>Kenya, Morocco.
  9. 9. More competition to the market and boost growth.
  10. 10. Attract investment in the sector.</li></ul>Corporate Website<br />Follow us on<br />
  11. 11. Payer/Payee Perspective<br />Payers Perspective<br />Payee Perspective<br />Convenient, understandable and<br />easy-to-use<br />Attracts payers<br />Liquid, underwritten by a credible 3rd party<br />High level of adoption by merchants and coverage by region, segment etc.<br />Safe and secure: payment is<br />guaranteed, Payment value integrity<br />Low associated costs of acceptance:<br />equipments, subsidies, transaction<br />Fees and compatibility<br />Safe and secure: Loss of value, leaves an audit trail, error-free Transactions<br />Practical to use: Fast, accurate,<br />Efficient and reliable<br /> Low cost product<br />Accepted by merchant banks<br />Protects privacy: Personal and<br />transaction information<br />Leaves audit trail Limited paper work<br />Corporate Website<br /> Read our<br />
  12. 12. The challenge is to create a mobile wallet to address all market segments<br />BANKED<br /><ul><li>Full Access to fin. products
  13. 13. Medium - very high value txns.
  14. 14. Fully diversified spend patterns</li></ul>BANKED<br />UNDER-BANKED<br />EMERGING MARKETS<br /><ul><li>Limited Access to fin. products
  15. 15. Medium - high value txns.
  16. 16. Moderately diversified spend patterns</li></ul>DEVELOPED MARKETS<br />UNDER-BANKED<br />UN-BANKED<br /><ul><li>No Access to fin. products
  17. 17. Low value txns.
  18. 18. Restricted spend patterns</li></ul>UN-BANKED<br />To meet the complexities and challenges of the market you need a flexible, powerful suite of offerings to address the wide range of opportunities.<br />Join us on<br />Corporate Website<br />
  19. 19. Mobile Era: Path to customer value<br />Corporate Website<br /> Like us on<br />
  20. 20. How Obopay delivers value to consumers<br />Obopay Confidential<br />Follow us on<br />Corporate Website<br />
  21. 21. Focused on what consumers want<br />Get paid<br />Mobile P2P<br />Family Money<br />Transfer Money<br />Buy online <br /> Read our<br />Corporate Website<br />
  22. 22. Bringing it all together<br />Obopay’s platform and service handles the complexity of ensuring all the above features and requirements are seamlessly integrated and delivered.<br />Join us on<br />Corporate Website<br />
  23. 23. Integrating services<br />For customers:<br />Easy to access <br />Simple to useInstant Payment <br />24x7Secure<br />For partners:<br />Payment interoperability<br />Multiple wallet types<br />Scalable, resilient and secure<br /> Platform packaging, branding<br />Regulatory complianceRisk controlFast to marketIntegration flexibility<br />Easy to deploy<br /> Like us on<br />Corporate Website<br />
  24. 24. Thank You<br /><br /><br /><br /><br />