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7 Social Login Myths Debunked

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So much confusion when it comes to Social Login Buttons. Sometimes, connecting an app to a social network is necessary for the product. Let's clarify the confusion :)

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7 Social Login Myths Debunked

  1. 7 Social Login Myths Debunked OAuth.io
  2. ARE SOCIAL LOGINS ALWAYS USEFUL? OAuth.io
  3. The truth is that it depends on what you're trying to achieve, and it is very important to look at the facts. The Social Login landscape is full of traps, let's see how to avoid them. OAuth.io
  4. WE KNOW A FEW THINGS ABOUT SOCIAL LOGIN BUTTONS… OAuth.io We provide a way to integrate any identity provider in 5 minutes. ! Some users rely on us to offer some features. ! And some others use us to provide Social Login Buttons in a very simple way.
  5. MYTH #1 "YOU SHALL NOT FILL FORMS!" OAuth.io
  6. REALITY CHECK: YOU OFTEN STILL NEED TO FILL THEM IN You connect with a social login OR Then you authorise it And OH WAIT! YOU STILL HAVE TO FILL A FORM OAuth.io
  7. MYTH #2 "AIN'T NO VALIDATION EMAIL ANYMORE“ OAuth.io
  8. AIN'T NO VALIDATION EMAIL ANYMORE IT DEPENDS With Facebook, if your email is hidden you'll have to provide it On twitter, that's a no no! You'd better try Google or Yahoo for a pre-validated email OAuth.io
  9. MYTH #3 "SOCIAL LOGINS BOOST CONVERSIONS" OAuth.io
  10. IT’S ALL ABOUT THE LACK OF FRICTION mmmm.. The objective it always oversimplify the signup process With a Social Login, two clicks are required and a the popup alters the UX Email + Password can sometimes be lighter than a double click + a popup window OAuth.io
  11. IT’S ALL ABOUT THE LACK OF FRICTION STRIPE LETS YOU TRY FIRST Social Logins aren’t always the best way to put a Foot-in-the-door
  12. MYTH #4 "EASIER FUTURE LOGINS" OAuth.io
  13. "OUCH, DID I USE FACEBOOK OR TWITTER TO SIGN UP TO THIS SERVICE?” Not that easy With a Social Login, users won't have to remember a new password. Nice theory. But what happens when a user comes backs and hits the wrong social login button? Developer pain. Don’t overlook this downside. The more social login choices you offer, the crazier it gets! OAuth.io
  14. MYTH #5 ALL YOUR DATA ARE BELONG TO YOU OAuth.io
  15. YES, BUT ONLY ON ONE SIDE: THE SOCIAL BUTTON PROVIDER KNOWS ABOUT EVERYTHING Don't be fooled Social Logins always rely on permissions given by the user. ! So, third-party apps aren't able to access to everything they want. ! But the identity providers know exactly which apps the users consume. ! Creepy, for the user and for the app, if the identity provider is your competitor OAuth.io
  16. MYTH #6 “IT CAUSES A NASCAR EFFECT" OAuth.io
  17. DO SOCIAL LOGIN LOGOS HAVE TO HURT YOUR BRAND? Some say yes Ben Chestnut, Mailchimp's CEO, (on the left) asked to remove the social logins from his interface. ! Diluting your brand by displaying some third party logos can distract your target and dilute your impact. ! Sounds fair. OAuth.io
  18. However, it depends on the implementation Look at Trello Social Login Buttons don't have to turn your website into a NASCAR. ! Does the “Sign up with Google” hurt your eyes?
  19. MYTH #7 “SOCIAL LOGINS AREN'T WORTH IT" OAuth.io
  20. BOLD STATEMENT FOR A… Catchy headline …for a Mailchimp blogpost ! However, as we have seen, you can't make a general statement about Social Login buttons. OAuth.io
  21. BEWARE Always remember to build your strategy based on your product, rather than what others say, based on their particular experience. OAuth.io
  22. LEARN MORE... READ THE FULL ARTICLE ON MEDIUM (8minutes) Want to know more about OAuth ? OAuth.io
  23. OAuth.io OAuth.io allows developers to integrate OAuth in minutes instead of hours or days. It supports 100+ hundred social login providers; and is recommended by services such as Foursquare. 7000+ apps rely on OAuth.io to deal with authorizations. OAuth.io’s core engine (OAuthd) is open sourced. by @MMouret & @Philocrate

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