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How to Use iPaaS for New
Product Development
- Case Study -
Building a new product on top of integration middleware
to add...
Introducing Apora
 Apora is a digital agency
with offices in Netherlands
and India
 Specializes in Zoho CRM,
Oracle Sale...
Confronted with big changes
 Competition in the system integration business is
getting higher and stronger
 Many SaaS ve...
Recognizing the potential
“Already startups use up to 20 to 30
applications on average. Small and
medium businesses are no...
Apora decided to address SMBs
 Offering its expertise as integration as a service can
allow Apora address the largely und...
Main challenges
 Aplynk needs to be created in the shortest possible
time to validate the go-to-market strategy
 For Apl...
Specific requirements
 The integration platform Apora was looking for was
supposed to:
 Be flexible,
 Be highly secure
...
Specific requirements
“There are zillions of platforms out there, but
the end customer ownership usually goes to
integrati...
Solution: elastic.io iPaaS
 Scalable
 High performance
 Secure
 Predefined connectors
 SDKs for custom connectors
 W...
Building Aplynk on elastic.io
 The elastic.io platform is now used as uniform
infrastructure for all Aplynk integration s...
Aplynk marketplace
elastic.io dashboard rebranded
Distinction through quality
“Of course there are many similar products
like Aplynk. But most available out-of-the-box
solu...
Benefits: Technology
 One infrastructure for all integrations _ Reduced
development time by up to 80%
 Cutting own devel...
Benefits: Business
 Successfully addressing the new market (SMBs)
 Gaining new revenue streams
 In addition, facilitati...
Apora|Aplynk: Full Case Study
For more details,
read the full case study,
accessible under:
https://goo.gl/B6FmgX
Contact
elastic.io GmbH
Quantiusstrasse 21
53115 Bonn
+49 228 53 444 221
www.elastic.io
info@elastic.io
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How to Use iPaaS for New Product Development - Case Study

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How cloud-based integration platform as a service can be used for leveraging development of a new product or new service. Based on a case study.

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How to Use iPaaS for New Product Development - Case Study

  1. 1. How to Use iPaaS for New Product Development - Case Study - Building a new product on top of integration middleware to address a new market segment
  2. 2. Introducing Apora  Apora is a digital agency with offices in Netherlands and India  Specializes in Zoho CRM, Oracle Sales Cloud, Google Apps and other SaaS business apps  6 years of customer- specific implementation and integration projects
  3. 3. Confronted with big changes  Competition in the system integration business is getting higher and stronger  Many SaaS vendors turned to the direct sales strategy, some more successfully than others  Small and medium businesses increasingly use cloud-based applications and systems _  SMBs‘ demand for integration is rising, though custom-built integration solutions are in most cases out of their financial range
  4. 4. Recognizing the potential “Already startups use up to 20 to 30 applications on average. Small and medium businesses are no exception either.” - Bharath Kumar, Cofounder and Director at Apora
  5. 5. Apora decided to address SMBs  Offering its expertise as integration as a service can allow Apora address the largely underserved SMB segment  Distributing it as self-service will help Apora reduce own integration and development costs  The new product should be offered as an independant brand _ creation of Aplynk, Apora‘s daughter company
  6. 6. Main challenges  Aplynk needs to be created in the shortest possible time to validate the go-to-market strategy  For Aplynk, Apora needs a uniform integration layer, which is neither the area of the company‘s expertise, nor part of its core business “We knew we had to find a ready-to-use integration platform to keep focus on building integrations.” - Bharath Kumar
  7. 7. Specific requirements  The integration platform Apora was looking for was supposed to:  Be flexible,  Be highly secure  Allow scalable delivery via standardization  Enable creation of two-way integration flows  Major requirement: The customer ownership had to stay with Apora
  8. 8. Specific requirements “There are zillions of platforms out there, but the end customer ownership usually goes to integration middleware vendors: In most cases you have to sell their licenses together with your solutions. We didn’t want to expose our customers to an integration middleware provider in such a way.” - Bharath Kumar
  9. 9. Solution: elastic.io iPaaS  Scalable  High performance  Secure  Predefined connectors  SDKs for custom connectors  White-labelled
  10. 10. Building Aplynk on elastic.io  The elastic.io platform is now used as uniform infrastructure for all Aplynk integration solutions  Available connectors have been adopted and modified according to specific requirements  New connectors have been created with the Node.js- based SDK  The Aplynk marketplace dashboard is the rebranded elastic.io dashboard interface
  11. 11. Aplynk marketplace
  12. 12. elastic.io dashboard rebranded
  13. 13. Distinction through quality “Of course there are many similar products like Aplynk. But most available out-of-the-box solutions only connect A to B, and are offered mostly as point-to-point integration, whereas we believe in a multistep, two-way integration. Creating such a product was only possible with a standardized iPaaS as its basis.” - Bharath Kumar
  14. 14. Benefits: Technology  One infrastructure for all integrations _ Reduced development time by up to 80%  Cutting own development costs  Built-in tools for testing and debugging new connectors on the go  Built-in comprehensive monitoring and logging of integration flows across all integrated systems
  15. 15. Benefits: Business  Successfully addressing the new market (SMBs)  Gaining new revenue streams  In addition, facilitating delivery of customer-specific integration solutions  Creating value for Aplynk‘s partners and software vendors
  16. 16. Apora|Aplynk: Full Case Study For more details, read the full case study, accessible under: https://goo.gl/B6FmgX
  17. 17. Contact elastic.io GmbH Quantiusstrasse 21 53115 Bonn +49 228 53 444 221 www.elastic.io info@elastic.io

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