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In the era of cheap disk space, processing power and high bandwidth networks, the constraints that caused our industry to have a near exclusive focus on Relational Database Management Systems (RDBMS) have abated. The terminology surrounding NoSQL and BigData are confusing to IT professionals trying to select the right storage for the right problem. The talk will explore the technical reasons you might select one of these new databases, the types of databases available, their correct use and quintessential use cases for them. Also discussed will be the counter indications for them. This is a survey talk for management and developers who are new to NoSQL/BigData/Non-RDBMS.