1.
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Application Grid - Platform for Virtualization and
Consolidation of your Java Applications
Sam Shah
Director, SOA & Integration, ESG

2.
Market Trends
• Consolidation of Systems
• Standardization of Processes
• Move to Shared Service Centers
• Focus on Security
• Corporate Compliance
• Informational Systems vs. Transactional Systems
• Business Intelligence
• Do More With Less…

3.
Customer Centric
Companies Have a Problem
“Eight out of 10 dollars spent on IT is dead
money” – on maintenance and maintaining
the status quo Gartner

4.
What does Shared Services mean to a
business?
Business Goals Technology Goals
• A foundation for future • Reduced complexity
growth • Leverage scale
• M&A
• Time to Market
• Increased productivity
• Products & Services Growth • Improved operational
• Cost Savings effectiveness
• Reduce IT Spend by X% • Improve Customer SLAs
• Business Agility

5.
Types of Consolidation
• Each type of consolidation provides increasing levels of
return
• Hardware/System Services
• Software/Databases
• Business Processes
• Shared Services/Process Administration
Consolidate as Much as Possible!
How?

6.
IT Infrastructure
Application
Screen
Scrape
Application
Single UI platform
Message
Queue
Download
File
Application
Screen
To This
Application
Scrape
Sockets Screen Transaction
Transaction Scrape File
File Core Industry
Core ERP App(s) Sockets
Application
Download CICS Gateway
RPC
File ORB
APPC
Application
Message
ORB Single Enterprise Wide
Application Message
Application
Transaction
Middleware & Infrastructure Queue
Application File
Message
Queue
CICS Gateway
Transaction Screen
File Scrape
APPC
Single Enterprise DB
Application Message Download
File
RPC
From This

7.
Significant Savings Potential
$1 Billion 5 year savings
A Large Telco $400 Million 3 year savings
A Large Airline Productivity
20% Improvement
A Large UK Bank Maintenance
30% Cost Reduction
How are companies achieving these results?
How can I achieve similar results?

8.
The Oracle Transformation
Consolidation Levels
Organization Data Center
Network Collaboration
Processes Applications
Self Service Shared Services
8 Copyright ©2009, Oracle. All rights reserved. Oracle Confidential

9.
The Oracle Transformation
Then and Now
1999 2003 & Evolving
• 40 Data Centers & Servers • 1 Data Center
• 70 Production Instances • 1 Global Single Instance (ERP)
• 100’s Environments • 6 Test Instances
• Variety of platforms • Single Technology Stack
• Proliferation of Applications • Oracle eBusiness Suite
• Inconsistent Processes & Setup • Global Processes & Setup
• Multiple Support Groups • Global Support Groups
• Local Decision Making • Centralized Decision Making
• Fragmented Data • Global Information System

10.
The Transformation Payoff
The Ability to Drive Profitable, Sustainable Growth
(45% in 2009)
Operating Margin %
(14.4% in 1993)
Note: Figures based on non-GAAP results. GAAP to non-GAAP reconciliations are available on the Oracle Investor Relations website at
www.oracle.com/investor.
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11.
Oracle IT as a % of Total Revenue
Copyright ©2009, Oracle. All rights reserved. Oracle Confidential

12.
Oracle Application Grid &
Virtualization

13.
Oracle Application Grid Evolution
... .
.



Shared Application Infrastructure:
Servers + Grid+ Provisioning + Monitoring
Server + storage Servers with data grid +
storage storage
Stage 1 Stage 2 Stage 3 Stage 4
Availability Performance Increase Operational
Efficiency
Scalability Predictability
Reduce Cost

14.
Oracle Coherence as Data Broker
Ever Expanding
Universe of Users
Oracle
Coherence
Web Servers
brokers Data 101100010110010111011001011001011100011101111110001110
Supply with Application 10110001011001011101100101100101110001110
Servers
Data Demand
Data Demand
Scale out
Data Grid in
middle tier
using Java Objects
commodity
hardware
Data Supply
Data Sources

15.
Oracle Application Grid
Custom Packaged SOA C /C++ /
Appliance Legacy
App App Service Cobol
Application Grid
WebLogic Server Tuxedo
Enterprise
Coherence
Manager
JRockit / Hotspot
Virtual Physical
Efficiency Competitiveness Simplification
Lowest operational Outperform with speed and Best foundation for
costs flexibility entire software stack
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16.
Oracle WebLogic Suite
Strategic Platform Across Oracle Product Lines
Fusion
Fusion Applications Applications
Building on
Fusion
Middleware 11g
Applications Portfolio
Applications
Certified/Building with
WebLogic
Fusion Middleware 11g
Java SOA Suite WebCente Content Identity Business
EE/ISV r Suite Managemen Managemen Intelligence Fusion Middleware 11g
Apps t Suite t Suite Suite
Certified and Differentiate on
WebLogic Suite
WebLogic Suite11g WebLogic Suite 11g
Grid Foundation
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17.
Architecture for Growth
End User Applications/Web
Brand Brand Brand Brand Brand
A B C D E

18.
Oracle Virtualization Strategy
• Only vendor to provide an
integrated solution Enterprise
Oracle
Manager
• Virtualization and enterprise Virtualization
workloads managed together Software
Enterprise E-Business Suite,
• End-to-end management as a Service PeopleSoft, Siebel,
Applications JD E, Oracle Fusion
Offerings &
• Enterprise Manager integration Infrastructure WebLogic Server, SOA
across virtualized portfolio Middleware Suite, WebCenter,
Platform Coherence
• Optimized full stack as a Service Oracle Database,
Database
performance Products Oracle TimesTen
• Optimizing application, middleware, Operating Enterprise Linux
and database virtualization Infrastructure System
Solaris
as a Service
Products Virtualization
Oracle VM
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19.
Product Motivation
High Performance, More Dense and Efficient Virtualized Java
Customer Challenge Oracle’s Solution Product
Deployment Application-aware
complexity virtualization
Virtual
Assembly
Builder
Uncontrolled Virtual appliances &
configuration assemblies
Simplified and
Operational
efficient Java EE
complexity
virtualization WebLogic Server
with JRockit Virtual
High performance Edition
Poor virtualization and high density
performance Java virtualization
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20.
Oracle JRockit Virtual Edition
Optimized Java Infrastructure
• Runs natively on hypervisor
Traditional Virtualized Java
Optimized Java
• More efficient use of hardware Execution Stack
resources WebLogic Server with
WebLogic Server
JRockit Virtual Edition
• Higher density
• Better performance Java Virtual Machine
• Reduced operational cost
Guest OperatingEdition
JRockit Virtual System
• Simpler patching
• Improved security Oracle VM
Hypervisor
• Custom Java appliances
• Building blocks for larger Bare Metal Hardware
assemblies
• Simple deployment
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21.
JRockit Virtual Edition
How does it work?
JRockit –VE OS Layer
TCP/IP File System
Scheduler H/W
WebLogic Server
with JRockit Virtual Edition
WebLogic Server
• TCP/IP: Network communication
JRockit –VE f • Scheduler: Runs Java threads. Single
process
Oracle VM • File System: Local [virtual] disk
• HW: Hardware device interaction. Network
Bare Metal Hardware
card, virtual screen, etc.
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22.
Oracle Virtual Assembly Builder
• Application-aware Assembly of Appliances
virtualization Web Web
Web
Cache
• Package software components into
collections of software appliances
• Standardized building blocks
SOA
WLS WLS
• Create multi-tier application Svc
assemblies using virtualized
appliances
• Simplified and rapid RAC RAC
provisioning
• Single step, template-based
deployment of multi-tier applications
to virtualized environments
22

23.
Oracle Virtual Assembly Builder Tool
Assemblies, Properties
Appliances Inspector
Catalog
Deployment
Assembly
Resource Editor
Pools
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24.
Key Takeaway Messages
• Simplified and operationally efficient
Application Grid platform can significantly
reduce cost of operations
• New virtualization products offer higher
performance, higher density for Java
virtualization
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