OTAir Mobile Messaging Overview 1101c

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An overview of mobile messaging services provided by OTAir for marketing and operational purposes. Commonly utilized by restaurants, retailers, personal services, education and media outlets.

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OTAir Mobile Messaging Overview 1101c

  1. 1. INTERACTIVE MOBILE ENGAGEMENTmicro-messaging solutions to...๏ increase revenue๏ decrease expenses๏ generate leads๏ foster brand loyalty Tex๏ improve customer service to t It Sa y It !
  2. 2. WHO WE ARE | WHAT WE DO๏ Founded in 2005 in Richmond, VA๏ Mobile interaction engineering ๏ Turnkey, flexible, DIY SaaS SMS platform reaching 98% of U.S. ๏ Rapid mobile web architecting for info delivery & lead generation ๏ Instant, relevant, engaging conversation ๏ Wholistic incorporation into existing/future... ๏ Communications - email, online, voice, print, signage, etc. ๏ Operational systems - ERM, CRM, sales, inventory, etc. ๏ Business processes - person lifecycle management ๏ Physical environments - scenario appropriateness๏ Consultative approach with a foundation of thousands of previous successes & failures reduces risks & facilitates rapid positive ROI © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  3. 3. SELECT CLIENTS & PARTNERS © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  4. 4. SELECT CLIENTS & PARTNERS © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  5. 5. SELECT CLIENTS & PARTNERS © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  6. 6. COMMUNICATION ISSUES a trio of primary challenges to all messaging © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  7. 7. COMMUNICATION ISSUES ๏ not fast enough Message ๏ not seen in time Distribution ๏ crowded for attention © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  8. 8. COMMUNICATION ISSUES ๏ no personalization Message ๏ no customer segmentation Irrelevancy ๏ no use of customer data © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  9. 9. COMMUNICATION ISSUES ๏ wrong time to call Message ๏ wrong place to visitNon-gagement ๏ lack of organic recall © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  10. 10. 3 EFFECTIVE SOLUTIONS to ease communication issue woes © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  11. 11. NOT 3, BUT 1! rapid foot / click traffic receive individual data improve service TEXT MESSAGING © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  12. 12. SMS WORST DEFINED AS......the text communication service component ofphone, web or mobile communication systems, usingstandardized communications protocols that allowthe exchange of short text messages between fixedline or mobile phone devices. © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  13. 13. SMS BEST DEFINED AS......inexpensive interactive communications for reliableand rapid engagement of a quality audience withuniquely focused micro-messaging via a universallydesired secure channel for intimate socializing. ...the closest digital medium to word of mouth! © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  14. 14. SMS : A 3-IN-1 SOLUTIONquick & easy traffic | receive customer data | improve service © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  15. 15. QUICK & EASY TRAFFIC ๏ integrated direct response ๏ sent in secs; read in mins ๏ no msg / relevancy conflicts © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  16. 16. RECEIVE CUSTOMER DATA ๏ keywords group customers ๏ names, emails, zips, dob ๏ menus, codes, surveys/polls © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  17. 17. IMPROVE CUSTOMER SERVICE ๏ customer/data triggers msgs ๏ insert personalization data ๏ two-way interaction © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  18. 18. IMPLEMENTATIONwhats possible? | just how easy...really? © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  19. 19. TEXT BOOK TO 68247Standard message & data rates apply. No purchase necessary. Must be present to win. Winners chosen at random. One entry per number. © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  20. 20. ๏ call to action in all media๏ text keyword to short code๏ instant, pre-configured reply๏ various workflow options๏ two-way communication © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  21. 21. ๏ collect actionable leads๏ NOW = higher rates๏ all ads direct response๏ mobile web adds options๏ feed to lead / CRM apps © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  22. 22. THE POWER OFMICRO-MESSAGING show me the money...stat! © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  23. 23. 18-22% 55,000broadcast best of...opt-in rate sms votes 10,000 opt-ins10-55% 85%sms coupon sms votesredemption from tv promo © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  24. 24. UP TO 26% 1,000 lift in same free student day sales tax preps $275,000 savings344:1 ROI 20% vs. 24:1 mail sms coupon$0.20 cost/cust redemption © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  25. 25. 80% OPT-IN 15.3% broadcast receipt code retention submission 10,000 opt-ins 27% SOLD-OUTdeeper funnel unscheduled penetration show in hours © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  26. 26. THE OTAIR ADVANTAGE๏ Powerful, yet easy to use and flexible web-based platform๏ Most simplistic, no obligation pricing in the industry ๏ No setup fees, no keyword fees, no consultation fees ๏ Free, unlimited incoming msgs; outgoing as low as $0.015/text ๏ No contracts...upgrade, downgrade or cancel anytime ๏ Pricing simply scales according to location & outgoing msg count ๏ Single location restaurants & retail start as low as $49 monthly ๏ Large chains qualify for pricing as low as $3/location/month ๏ Outgoing messages allocated per location or entire entity๏ Access controlled by user to applicable location(s)๏ Existing integration w/ Fishbowl Marketing, Brightwave & ExactTarget๏ Go live nationwide on shared short code in just one business day! © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  27. 27. "SERVICE SECOND TO NONE"
  28. 28. ADDITIONAL RESOURCES๏ Mobile Marketing Association – http://mmaglobal.com๏ Wireless Week magazine – http://wirelessweek.com๏ FierceMobileContent – http://fiercemobilecontent.com๏ Mobile Marketer – http://mobilemarketer.com๏ Branding Unbound blog – http://www.maverix.typepad.com/๏ DMNews - Mobile – http://bit.ly/DMnewsMobile © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

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