How to shoot edit and embed video on your website or ebook


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How To Shoot, Edit, and Embed Video On Your Website or Ebook

Brian Felsen (CD Baby | BookBaby | HostBaby )
3:30pm Monday, 02/13/2012
Make, Market Duffy-Columbia
Please note: to attend, your registration must include Workshops.
This panel will teach you everything you need to get started with video, so you can create a better ebook experience, engage with your fans on the Internet, and expand your reader base. Brian Felsen will go through recommended equipment purchase, basics of lighting, setup, editing, uploading, and metadata. Attendees will shoot a short video and walk through the process together.

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How to shoot edit and embed video on your website or ebook

  3. 3. Expand your reader base Distribute your work everywhere New channel of Youtube  Own search ecosystem  SEO Ad revenue ( You must bring own platform anyway  BriandeFiore – agent’s job is to demonstrate to publishers that you don’t need them
  4. 4. Fan engagement and conversion  Differentiate your product  Many websites are amateurish  Many online communities allow for links  Most authors on Facebook don’t have them  "Open up the process“ -> Conversion  Contests  Fan videos  Interact with fans  Continual messaging  Replies
  5. 5. Reasons to self-publish in addition to traditional publishing It won’t hurt you – Grisham, Celestine, Elements of Style, Joy of Cooking, Tom Watson It’ll speed your time to market It’ll get you into smaller niches, if that’s right for your book Hybrid model – Bob Mayer, James Rollins – short stories And…
  6. 6. Take advantage of the medium Internet is immersive Ebook/tablet features  iPad, Nook, Fire Improved user experience  Explain  Illustrate  Eye candy
  7. 7. EQUIPMENTBrian Felsen, President, BookBaby
  8. 8. Camcorder ~$300: Canon Vixia R20; Panasonic 80S/K Best form factor, sound possibilities It helps to have XLR inputs
  9. 9. Camera <$600: Canon Rebel, Nikon 3100 Pros: Multipurpose; amazing pictures Cons: Steadiness; hot chip; form factor; need lenses; sound
  10. 10. Phone Pros: You probably have one Cons: Low-light video; sound; stability
  11. 11. Webcam Pros: very inexpensive, comes with many laptops, convenience; need computer to edit Cons: quality of audio/video; eye contact; mobility
  12. 12. Tripod Great for filming others; outdoors; standing; readings Should be lightweight, strong, portable, extendable, and cheap I love my Davis & Sanford Vista Voyager Lite 3 lbs.  Extends to 63 inches, folds to 21  Ball head  $50 including shipping
  13. 13. Or, a Gorillapod for digital cam
  14. 14. Microphone - onboard Best for indoors camcorder (where quality is good) and webcam/iSight (where you don’t have much of a choice) Tips on getting good sound  Know that it matters more than you think  Get close  Get loud without distorting
  15. 15. Microphone - lavaliers Pros:  Great for interviews  You can get good sound close Cons:  Wired tethers you  Wireless is pricey/interference  Cheap ones may not improve on onboard mic
  16. 16. Microphone – cardioid handheldShure SM58
  17. 17. Unidirectional vs. omnidirectional
  18. 18. Cardioid microphones - pros Quality Price Durability Transparency
  19. 19. Cardioid microphones - cons You look like an interviewer You need accessories  Cable  Windscreen  Toreally capitalize on better sound, you may need an XLR adapter/preamp if your camcorder doesn’t have one
  20. 20. Other equipment Battery tester SD cards, hard drive Cheap headphones
  21. 21. FILMINGBrian Felsen, President, BookBaby
  22. 22. Positioning the shot What does your setting convey about you, about your brand? What’s in the shot without the subject?  Anything ugly, stripy, distracting?
  23. 23. Shoot it straight-on
  24. 24. Get closer than you think It should look good small (embedded from YouTube or on smartphones)
  25. 25. Lighting Available lighting may or may not be helpful Use as much as possible, but more isn’t always better  Equipment is becoming more forgiving  Examples:
  26. 26. Lighting problems Windows can make it backlit
  27. 27. Lighting problems A sunny day isn’t always a good thing
  28. 28. Lighting problems Harsh lightingDiffusing light, fill light, or bouncing against neutral color (ceiling) will belike a fountain of youth
  29. 29. Use 3-point lighting
  30. 30. Key light Shines directly upon the subject and serves as its principal illuminator In outdoor daytime shots, the Sun often serves as the key light. Usually 15-45 degrees to the side and higher than subject
  31. 31. Cheap key light sources Goose neck allows for good positioning.
  32. 32. Fill light Balances the key by illuminating shaded surfaces, such as the shadow cast by a persons nose upon the rest of the face. Usually softer and less bright than the key light (up to half) Can use a reflector or even a wall as a fill light instead of an actual lamp Generally opposite angle than the Key - if the Key is on the left, the Fill should be on the right The Fill can be raised to the subjects height, but should be lower than the Key.
  33. 33. Without fill light…
  34. 34. Back light (rim light) Shines on the subject from behind Separates the subject from the background Highlights contours. Can create a rim of light around the top or side of your subject
  35. 35. BASIC EDITING INIMOVIEBrian Felsen, President, BookBaby
  36. 36. Importing from webcam
  37. 37. Importing from camera Turn AirPort off, and don’t mess with the file structure
  38. 38. Importing from camera
  39. 39. Choose the footage
  40. 40. Import it as “large”
  41. 41. Create a new project
  42. 42. Give it a title
  43. 43. Drag the footage to the Projectlibrary
  44. 44. Open the clip trimmer
  45. 45. Drag the front and end to trim
  46. 46. Open the transitions
  47. 47. Drag in cross-dissolve to fade
  48. 48. One on the head to fade in
  49. 49. One on the tail to fade out
  50. 50. Open the title menu
  51. 51. Drag in a title template
  52. 52. Edit the title
  53. 53. Give it a 5-second duration
  54. 54. Add a call-to-action at the end
  55. 55. Here, I used the “centered” title
  56. 56. Add another cross-dissolve tofade out
  57. 57. If you have a logo or cover, putit at the beginning
  58. 58. Right-click to add a “Ken Burns”effect
  59. 59. Goes from small…
  60. 60. … to big.
  61. 61. Export the movie
  62. 62. Use the “large” setting
  63. 63. UPLOADING TOYOUTUBEBrian Felsen, President, BookBaby
  64. 64. Select file
  65. 65. Give it a title
  66. 66. Add tags which people willsearch
  67. 67. Literary Agent
  68. 68. Choose a thumbnail
  69. 69. Add annotations and links
  70. 70. Monetize
  71. 71. Become a YouTube Partner
  72. 72. Get embed code to put onwebsite and blogs
  73. 73. YouTube crawls and linkspeople to your blog
  74. 74. PREPARING VIDEO FORENHANCED EBOOKSBrian Felsen, President, BookBaby
  75. 75. Options for preservingformatting Separate fixed-layout conversion  Requiresa separate conversion for each format  Compatibility with various platforms Deliver book as image files  May not continue to be supported  May look fuzzy on Kindle A note on children’s books  Text within the images/pictures will not be searchable.  Include that same text below the picture as well.
  76. 76. Enhanced ebooks Device compatibility: iPad, Nook, Fire Costs: could be up to $2/page if combining with fixed-layout  Benefit: enhanced elements can be embedded within the text/image elements.  In some cases javascript is used as well. Maximum filesize: 2GB
  77. 77. Value your time as an artistThere’s more to life than technology and marketing: creating, reading, traveling, family
  78. 78. DIY conversion It’s like changing the oil in your car Many different formats and flavors of ePUB, .mobi, .azw ePUB check, unmanifest file check Accounting with multiple retailers Retailers who won’t accept individual authors Cover design matters
  79. 79. Filenames No spaces in the file name “myreallycoolillustration.jpg” not “my really cool illustration.jpg”
  80. 80. Audio and video Video Specs:  H.264 video compression  AAC Compressed audio  .mov or .m4v extension  Bit rate between 800-1000kbps Audio Specs:  AAC Encoded  .m4a extension (.mp3 is also acceptable)
  81. 81. Export using QuickTime
  82. 82. Click on Options
  83. 83. Check Video Settings
  84. 84. Make sure Video is H.264codec
  85. 85. Change audio settings to .aac
  86. 86. Indicating placement ofenhanced elements Add simple tags in red within their word document. Example: [Insert Video “dogandcat.m4v”] If using PDF, use the above method or use the comments tool in Adobe to add notes on what placement you would like
  87. 87. Don’t forget print! In the real world, people still buy print It should look good  Rightsize  Not outsourced  Guarantees  Phone support  G7 certified color  Forest Stewardship Council certified paper
  88. 88. Follow us for interviews, blogs,and advice: Brian Felsen, President, BookBaby Twitter:  @bookbaby  @brianfelsen 