Observation Lab

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Assignment #2 for the "Crash Course on Creativity"

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  • Observation Lab

    1. 1. Observation Lab Oscar Pekelder the Netherlands “Crash Course on Creativity” assignment #2 Stanford University
    2. 2. hardwareelectronicscheesesoftdrugs storessoap & cosmeticsfood & non-food
    3. 3. entrance business museum tastehistoric smell messy
    4. 4. first impression work explore touristexperience relax necessity
    5. 5. displaySurprisingly, only two out of six stores had sales articles.
    6. 6. stafftoolman techy local friend expat student
    7. 7. color schemescool art farm historic nature sale
    8. 8. experience
    9. 9. time … wanting to spend because of atmosphere, staff, products, ...
    10. 10. other observations few vs. many products exclusivity vs. competition experience vs. price only 2 stores had sales articles one-time vs. returning customers tourists vs. locals cheapest article from € 0,01 to € 17,95 impact of space & cleanliness different perceptions of servicebest brand (apple) does not use store advertisement

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