Gaining a Foothold in theOffshore Wind MarketToronto, ON29 March 2011 OCEANS, LAKES & RIVERS. INNOVATION, EXCELLENCE & SERVICE.
Outline• Offshore wind backgrounder • W5, regulatory, challenges• About Baird and our experiences in offshore wind• Lessons learned
Offshore Wind Backgrounder (I)• In Europe over 3 GW installed since 1991, but 97% since 2000• In North America, 10 + years of talk, ZERO offshore wind turbines installed • Ontario – was in a good position to be the first in the Who • Handful of (serious) developers water, but there’s been • Handful of less-serious developers some regulatory hiccups• China largest growth Services and Support • Large Eng. Conglomerates market • Specialty Firms • European players
Offshore Wind Backgrounder (II)Regulatory Challenges• REA (Overall process) Technical (Ontario-• MOE (EA process) focused)• MNR (Lands and Leasing) • Ice• CEAA - Class EA? • Construction Vessels• DFO - Fisheries • Construction Ports Relatively easy to overcome• Transport Canada - NWPA• Many others Political (Ontario-focused)Most existing developers don’t • “Perfect Storm” (HST, TODknow or understand this processuntil they are already in it. billing, increased rates) • Election year • Some dubious developers Led to a moratorium (twice!)
Baird & Associates• Coastal, ocean and river engineering consultants• Canadian firm founded in 1981• 75 employees recognized worldwide for innovative, ecologically sensitive, and cost-effective solutions
Getting Involved• Leveraging our existing expertise ? •Strong base in a supporting field •Partnered, got into small projects (still doing this!) •Leveraged existing contacts
Lessons LearnedWhat has worked What has not worked• Strong core business and • Trade shows with manyreputation vendors, few buyers• Partnerships with like-minded • Clients with questionablefirms financing• Sell what you know and why • Financial backers with OEthey need it and service teams in place from• Loss-leader projects to “get in Europethe door”• Domestic content requirements Thanks! • Know them and sell them• Local knowledge of technical Questions/Comments?and regulatory issues firstname.lastname@example.org (905) 845-5385