Generation Y and Z, the difference, trends and media usage by Nina Hoek van Dijke from Jong & Je wil wat

1. World of Gen Y & Z

3. “MY DREAM: MAKING THE WORLD A BETTER PLACE
FOR YOUNG PEOPLE THROUGH COMMUNICATION.”
– NINA (27), OWNER J&JWW
“YES. I AM GEN Y” :-)

5. What do you know in 30 minutes?
•The difference between Gen Y
& Z
•Trends
•Media usage
•Take aways

6. GENERATION Z
2000-2016
(0-16 JAAR)
GENERATION X
1960-1985
(30-55 JAAR)
BABYBOOMERS
1945 - 1955
(60+)
GENERATION Y
1988-200
(15-30 JAAR)

7. Generatie Y Generatie Z
Growing up with internet Doesn’t know a life without
internet
Growing up with cd’s and
downloading
CD? You mean Spotify!
TV? You mean YouTube or Spotify?
Growing up with the start of Hyves
& MSN
Instagram, Facebook, Snapchat,
Youtube what’s next?
Mailing with customer service. Or
Twitter, Facebook.
Facebook of Whatsapp with
customer service.
Mostly growing up in economic
good times
Growing up in financial crisis and
with more terrorism.
Mobile phones > smartphones Growing up swiping on a tablet
Dreamers Doers

8. Trends VISUAL CULTURE

9. Trends VISUAL CULTURE

10. Trends VISUAL CULTURE

11. Trends VISUAL CULTURE

12. How to VISUAL CULTURE

13. How to VISUAL CULTURE

14. How to VISUAL CULTURE

15. Trends VISUAL CULTURE

16. Trends PERFECTLY IMPERFECT

17. Trends PERFECTLY IMPERFECT

18. Trends PERFECTLY IMPERFECT

19. How To PERFECTLY IMPERFECT

20. How To PERFECTLY IMPERFECT

21. Trends (GEN) CONSCIOUS

22. How to (GEN) CONSCIOUS
Youngsters & Sustainability

23. How to (GEN) CONSCIOUS

24. Trends FUTURE READY

25. Trends FUTURE READY

26. Trends FUTURE READY

27. Trends FUTURE READY

28. Trends FUTURE READY

29. Media WHERE ARE THEY?

30. Media WHERE ARE THEY?

31. Media WHAT ARE THEY DOING?
•YouTube: Watching vlogs, a lot.
•Facebook: Events & groups
•Instagram: Fashion, food, fitness, travelling, sneakfreaks
•Snapchat: Realtime reality & fun. Behind the scenes.
•Whatsapp: All day everyday. From homework to meeting up.
•Twitter: what is it?!
•E-mail: I read it, but I don’t anwser. Only if I have to.

32. TAKE AWAYS!
•Be real. Use real people, tell them how it is.
•Be visual. Use images in your lessons/marketing/advising.
•Be video. Let them learn via video. Show the real side of
studying through video.
•Be digital. Let them whatsapp/Facebook you. Use groups.
(yes you can tell them when not to)
•Be imperfect. Let youngsters know that choosing a study is
ONE step in their way to a job, not the only one.
•Be future ready. Realize that some youngsters already are
entrepreneurs. Keep challenging them. Give them time to
learn things in other ways.
•Be curious and ask for help, they really want to
help you :-)

33. Questions?
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Nina Hoek van Dijke
jongenjewilwat.nl
nina@jongenjewilwat.nl
Twitter
@ninjaaah