Online Marketing: In-House or OutSource? [Pradeep Chopra (Co-founder, OMLogic)] at OMCAR 2009

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Pradeep Chopra (Co. founder, OMLogic) presents on Online Marketing and how businesses considering online marketing, should decide on whether to create an In-house team or Outsource the function at OMCAR 2009.

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  • Online Marketing: In-House or OutSource? [Pradeep Chopra (Co-founder, OMLogic)] at OMCAR 2009

    1. 1. www.omlogic.com Online Marketing: In-house or Outsource? Pradeep Chopra (Co-founder, OMLogic) May 23, 2009
    2. 2. www.omlogic.com Conventional Online Marketing Paradigm
    3. 3. www.omlogic.com Typical Thinking Acquire Website Rankings, Traffic, Views
    4. 4. www.omlogic.com Typical Implementation Process SEO PPC SMM  Keyword Research  Keyword Research  Identify Channels  Baseline Rankings  Landing Page Creation  Created Content  Set Targets  Ad-Design  Populate  Implementation  Bidding  Promote − On Page  Ongoing Optimization  Wait & Measure − Off Page − Bid Optimization  Ongoing Optimization − Keyword Promotion
    5. 5. www.omlogic.com What results can you expect? Good Rankings on Search Engines Good Online Traffic on Website Good Clicks on Ads Good Views on Social Media Channels Assuming technical specialists were involved
    6. 6. www.omlogic.com Has the Business met its Objectives?
    7. 7. www.omlogic.com Doubtful? Higher Ranking = More Traffic? More Traffic = Relevant Traffic? Relevant Traffic = More Conversions?
    8. 8. www.omlogic.com The Current Reality Marketing Online Marketing Business Strategy Promotion (Product, Service or a Brand) SEO SEM Marketing
    9. 9. www.omlogic.com Required Approach Business Strategy Marketing Promotion (Product, Service or a Brand)
    10. 10. www.omlogic.com Lets Look at an Example
    11. 11. www.omlogic.com Imagine real searchers & how they might think! ∀ What does the company offer? (SCJP Exam prep to pass SCJP Certification Exam) ∀ What have they done so far? (Since 2000, 1M+ users, 50K customer) ∀ What did other people get from them? (99.7% success) ∀ Will they be valuable for me? (Comprehensive report) ∀ Can I trust them? (100% guarantee) ∀ Can I try? (Free mock test) This looks like the site I want. Let me go-forward.
    12. 12. www.omlogic.com Business Objectives Online Marketing Strategy Relevancy • SMM • Website • SEO • Messaging • PPC Conversions Branding Visibility/ Leads/ Sales Traffic • SEO • PPC SMM • Measurability SEO: Search Engine Optimization | PPC: Pay Per Click | SMM: Social Media Marketing
    13. 13. www.omlogic.com Why In-House? Ownership & Commitment Closest to the Customer Organizational Structure Limitations Ultimate Cost may be lower Privacy of data & content
    14. 14. www.omlogic.com Why Outsource? Expertise: Latest & Greatest (Multiple view points, leveraging experiences, constant upgrades, tools & technology) Focus - Customer & Vendor Lower Total Cost of Ownership (HR, Training etc) Shared responsibility & bandwidth More acceptance to outside experts
    15. 15. www.omlogic.com Why Outsource? Source: SEMPO 2008 Annual Survey
    16. 16. www.omlogic.com In-House or Outsource? Outsource In-house
    17. 17. www.omlogic.com In-House or Outsource? Commitment & Passion to Invest in  People  Market  Technology
    18. 18. www.omlogic.com Thank You! Ready to realize the full potential of Online Marketing? www.omlogic.com Email: pradeep.chopra@omlogic.com | Phone: +91-11-47052806

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