Oriflame India Case Study ‘2012

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Oriflame India sells high quality skincare products, toiletries, fragrances & colour cosmetics. It gives a unique business opportunity to people who want to fulfill their dreams.

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Oriflame India Case Study ‘2012

  1. 1. ORIFLAME INDIA CASE STUDY ‘2012
  2. 2. IntroductionOriflame India sells high quality skincareproducts, toiletries, fragrances & colourcosmetics. It gives a unique business opportunityto people who want to fulfill their dreams.Tagline: Look Great, Make Money and Have FunHave a look at their Social Story
  3. 3. OBJECTIVE• To make the brand thrive on social media platform• Align social media strategy with business objective tobring new consultants and motivate the existing ones• To mix the brand related content with engagingcontent• Give platform to the existing consultants to sell theirproducts and make their voice heard• Motivate fans to become consultants or buyproducts
  4. 4. Total fans : 109,634People talking about: 9,843*Fan base as on:17th July’2012
  5. 5. We are now1 Lac strongFan base as on : 5thJuly’2102
  6. 6. This is How we did it!
  7. 7. COMMUNICATION STRATEGY• Motivate fans to buy Oriflame products through consultants orbecome consultants themselves• Give tips on make-over, make-up, fashion, correct usage of productsetc. through different campaigns• Position Aakriti Kochar as the Beauty Expert• Promote the brand with the Brand Ambassador• Excite fans with buzz content, bring stickiness to the page• Change the lifestyle and the way people think about it• Promote popular products, discounted products, products in highdemand
  8. 8. FACEBOOK POSTS
  9. 9. Excite fans with buzz content, brings stickiness to thepage. Let them guess!
  10. 10. Converse regularly with fans and answer all the positive as wellas negative queries.
  11. 11. QUERIES
  12. 12. CAMPAIGNS THAT ROCKED
  13. 13. Join N Win Application: Topromote Man Woman campaignTab views : 2,135Concept : To promoteRecruitment Campaign for theexisting consultants and motivatethe new consultants, on Oriflame’s45th anniversary.Gratification: iPhone4S andHyundai EonThis App was directed to OriflameIndia website which also broughtnew sign-ups.
  14. 14. I KNOW JONAS CONTESTTab views: 544The contest was done whenOriflame’s Global Beauty ArtisticDirector Jonas Wramell visited India.The contest was about how well doyou know Jonas. 5 objectivequestions were asked.
  15. 15. Ask Aakriti TabTab views: 3776Concept: To positionAakriti Kochar as theBeauty Expert, a tab wascreated that featured anew beauty tip everyweek. People could alsoask any beauty relatedqueries here.
  16. 16. • Build trust and credibility withfans• Create emotional connectwith fans• Giving tips to fans onmake-over, make-up,fashion, correct usageof products etc.
  17. 17. Promoting the Face ofOriflame India - SonaliBendrePromoting the BeautyExpert Aakriti Kochar
  18. 18. The Perfect Look contestConcept: The contest is aboutchoosing the perfect makeupshades for a vector. Thetheme and the dress waschanged every week.Tab views: 2,225
  19. 19. Black Beauty Recruitment Campaign InfoTab:To promote the recruitment campaign ofOriflame India for the existing consultantsand motivate the new consultants to join.YouTube video for the same is integrated onthe tab.Tab views: 1826YouTube views in 2 weeks: 2444
  20. 20. City Glam Girl -360 degree campaignOn ground promotion ofCity Glam Girl campaign in 5different cities
  21. 21. City Glam Girl VotingApp: Oriflame India huntfor City Glam Girl in 5different cities.This was an on-groundactivity in malls. Girlswere given a make-overwith Oriflame StudioArtist range followed by aphoto shoot.Images of selected 60beautiful girls wereuploaded on theFacebook app. Users hadto vote to select the CityGlam Girl.Tab views: 6316
  22. 22. Gratification :• A makeover session by abeauty expert followed bya portfolio shoot.• Get interviewed onRadio City as the CityGlam Girl.• Get featured in OriflameIndia’s QuarterlyNewsletter that reachesout to more than 1 lakhOriflame consultants.
  23. 23. OVERVIEW OF REACH
  24. 24. DEMOGRAPHICS
  25. 25. Oriflame India Avon Insider• Strength is the likelihood that this is being talked about• Sentiment means the ratio of the mentions that are generally positive to those post which are negative.• Passion is the measure of the likelihood that individuals talking about your brand will do so repeatedly• Reach is the measure of the range of influence. It is the no. of unique authors referencing your brand dividedby the total no.• of mentions.AMWAY
  26. 26. TWITTER DASHBOARD
  27. 27. DAILY TWEETS
  28. 28. DAILY TWEETS AND INTERACTIONS
  29. 29. GOOGLE PLUS
  30. 30. YOUTUBE VIEWS
  31. 31. ONLINE REPUTATION MANAGEMENT
  32. 32. FORUM PARTICIPATION
  33. 33. Thank You!Ready to Be Social the Indian way?Get in touch:Website: http://omlogic.comFacebook: https://www.facebook.com/OMLogicTwitter: https://twitter.com/OMLogicEmail: info@omlogic.com

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