Online Marketing Framework - One that Works!

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Are you interested in generating lots of visitors to your website? Most probably you are. But, how do you ensure the relevancy of those visitors for your business? More important, do the visitors take the desired actions on your website?

In short, is generating more website traffic answer to your business objectives?

We work with you as your online marketing partner and help you ask and answer the right questions to identify the “right message” to reach out to your target customers in the shortest possible time and in a cost effective way. And then, persuade those potential customers to take desired actions so that you get the best possible returns on your online marketing investments. Interested? Check out our online marketing services at http://www.omlogic.com/online-marketing-services.html.

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Online Marketing Framework - One that Works!

  1. 1. Online Marketing Framework OMLogic Consulting ‏ www.omlogic.com
  2. 2. www.omlogic.com Conventional Online Marketing Paradigm
  3. 3. Typical Purpose www.omlogic.com Generate Traffic on the Website
  4. 4. Typical Implementation Process www.omlogic.com <ul><li>SEO </li></ul><ul><li>Keyword Research </li></ul><ul><li>Baseline existing ranking </li></ul><ul><li>Set ranking target </li></ul><ul><li>Implementation </li></ul><ul><ul><li>On Page Optimization </li></ul></ul><ul><ul><li>Off Page Promotion </li></ul></ul><ul><ul><ul><li>PR, Articles, Link Building </li></ul></ul></ul><ul><ul><ul><li>Social Media Marketing </li></ul></ul></ul><ul><li>Ongoing Optimization </li></ul><ul><li>PPC </li></ul><ul><li>Keyword Research </li></ul><ul><li>Landing Page Creation </li></ul><ul><li>Ad-Design </li></ul><ul><li>Bidding </li></ul><ul><li>Ongoing Optimization </li></ul><ul><ul><li>Bid Optimization </li></ul></ul><ul><ul><li>Keyword Promotion </li></ul></ul>
  5. 5. What results can you expect? www.omlogic.com <ul><ul><li>Good Rankings on Search Engines </li></ul></ul><ul><ul><li>Good Impressions/Clicks on Ads </li></ul></ul><ul><ul><li>Good Online Traffic on Website </li></ul></ul><ul><ul><li>Assuming search specialists were involved </li></ul></ul>
  6. 6. www.omlogic.com Has the Business met its Objectives?
  7. 7. Doubtful? www.omlogic.com <ul><ul><li>Higher Ranking = More Traffic? </li></ul></ul><ul><ul><li>More Traffic = Relevant Traffic? </li></ul></ul><ul><ul><li>Relevant Traffic = More Conversions? </li></ul></ul>
  8. 8. The Current Reality www.omlogic.com Business Strategy Marketing Marketing Promotion (Product, Service or a Brand) SEO SEM Online Marketing
  9. 9. Required Approach www.omlogic.com Business Strategy Marketing Promotion (Product, Service or a Brand)
  10. 10. www.omlogic.com Online Marketing Framework that Works!
  11. 11. www.omlogic.com Business Objectives Measurability Online Marketing Strategy Conversions Branding Traffic Relevancy Leads/Sales <ul><li>SEO </li></ul><ul><li>PPC </li></ul><ul><li>SMM </li></ul><ul><li>Website </li></ul><ul><li>Messaging </li></ul><ul><li>SMM </li></ul><ul><li>SEO </li></ul><ul><li>PPC </li></ul>
  12. 12. Thank You! Ready to realize the full potential of Online Marketing? www.omlogic.com Email: [email_address] | Phone: +91-11-47052806 www.omlogic.com

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