How to Promote A Research Online

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How do you make sure that your research (paper) reaches the right people as much as possible? This presentation takes a broad level view as well provided tips and tricks on how you can promote it online using social media.

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How to Promote A Research Online

  1. 1. How to Promote Your Research Online – Nimit Kathuria CCS Intern 2008 Social Media Evangelist, OMLogic 20th July 2012
  2. 2. IS THERE A QUICK FIX TO GETTING IT POPULAR? Yes. And no.
  3. 3. JO DIKHTA HAI WO BIKTA HAI* How do YOU get here? *Out of sight, out of mind.
  4. 4. QUESTION 1: PROMOTING BECAUSE YOU WANT OR PROMOTING BECAUSE PEOPLE WILL GET VALUE?
  5. 5. UNSURE ABOUT THE VALUE PEOPLE WILL GET?
  6. 6. FOR ALL ELSE… WHERE DO PEOPLE WHO CARE ABOUT YOUR RESEARCH GO ONLINE?
  7. 7. SAY HELLO TO MY LITTLE FRIEND
  8. 8. SAY HELLO TO MY LITTLE FRIEND Social Media.
  9. 9. HOW DOES IT HELP ME?Show them your research and let them decide
  10. 10. THE STRENGTH OF WEAK TIESWe frequently depend on people with whom we maintain only “weak”ties – especially when we are looking for a job. The strength-of-weak-tiesare social relationships characterized by infrequent contact, an absence ofemotional closeness, and no history of reciprocal favors. Weak-tiecontacts are people in your “extended network”.
  11. 11. HOW SEARCHABLE ARE YOU?Google your name. Are you satisfied with the result?
  12. 12. REMEMBER THE GOOD OLD DAYS?
  13. 13. OLD WORLD RESEARCH PROMOTION
  14. 14. PEER JOURNALS
  15. 15. ENABLE OTHERS TO ADVOCATE YOUR RESEARCH – WOM
  16. 16. BUILD LINKS WITH RELATED PEOPLE
  17. 17. REACH YOUR AUDIENCE WHERE THEY ARE
  18. 18. ALL THESE HAVE A SOCIAL MEDIA MECHANISM TODAY
  19. 19. PEER JOURNALSThe citation system from peer journals has been taken to the next level.
  20. 20. ENABLE OTHERS TO ADVOCATE YOUR RESEARCH – WOM The power of word-of-mouth in Facebook is unparalleled
  21. 21. BUILD LINKS WITH RELATED PEOPLELeverage your professional relationships. Met a person at a conference? Add her on LinkedIn.
  22. 22. BE FOUND AMONG THE MAZEGoogle is a library, except that even you and I can add books to it!
  23. 23. SEO…Influence…PageRank… LinkBait…
  24. 24. HOW?
  25. 25. Number 1: BE THERE. BE SOCIAL. * *Shameless plug. kthxbai.
  26. 26. THE IDEAL RESEARCH CHECKLIST Blog: Expressive , Engages Readers , Quality Curation, Attract like minds. LinkedIn: Initiates and participates in discussions , Impressive professional network. Facebook : Ease in maintaining informal relationships and quality of interactions. Twitter: Wide network , balanced participation .
  27. 27. THE IDEAL RESEARCH CHECKLIST Scribd / Slideshare : Knowledge sharing , constant learning , quality of ideas Flickr: Creative and aesthetic bent of mind , right brain engagement YouTube: Comfort with multiple modes of communication and expression Your Resume: NEEDLESS!
  28. 28. 2: START A BLOG - FREE AVAILABLE FROM WORDPRESS, BLOGGER, REDIFF…
  29. 29. MAKING YOUR BLOG COUNT• Share interesting things about your area of research.• Provides glimpses into your life outside of work – family, friends, hobbies, etc.• Link your social networking profiles• Talk about projects which led to the research. Make it Human• Include a link to your personal profile.• Keep your blog non-controversial• Appreciate comments and thank them
  30. 30. 3: USE A TITLE THAT OTHER PEOPLE WOULD SEARCH FOR, NOT WHAT SEEMS COOL Respect the readers.
  31. 31. USE GOOGLE ADWORDS TOOL TO RESEARCH YOUR KEYWORDS Take care of your keyword density but don’t over-optimize.
  32. 32. USE GOOGLE ADWORDS TOOL TO RESEARCH YOUR KEYWORDS Use Google auto-suggest feature to gauge user interest.
  33. 33. 4: TAKE CARE OF HYGIENE OF THE PAPERThe format of the paper has to be perfectly synced. Google knows everything. Sees everything.
  34. 34. 5: GET IT HOSTED ON CCS WEBSITEGoogle takes CCS more seriously than you.
  35. 35. 5: GET IT HOSTED ON CCS WEBSITEGoogle takes CCS more seriously than you.
  36. 36. 6: SUBMIT IT ON TIMEEven if you don’t, don’t forget to include your name!!!
  37. 37. 7: HAVE IT AVAILABLE IN VARIOUS FORMATS AND WEBSITES
  38. 38. 8: HAVE IT AVAILABLE IN VARIOUS FORMATS AND WEBSITES • Have the automated PPT converted to video and host it on YouTube and Vimeo • Share research images on Flickr and Pinterest • Upload PDF on scribd and PPT on slideshare • Give away your PDF in downloads • Have the PPT at SlideShare and embed it on your LinkedIn • Upload on SSRN with proper keywords in place
  39. 39. 9: CITE AT THE RELEVANT WIKIPEDIA ARTICLE
  40. 40. 10: ON YOUR BLOG• Have visitors sign guestbook + give feedback• Have visitors share the research paper to their friends• Bookmark your blog and other avenues on Digg, Delicous, StumbleUpon and Reddit• Use tag clouds in the design
  41. 41. 11: ON FACEBOOK AND TWITTER. IT’S ALL ABOUT AUTHORITY• Research online on who has done related researches on Twitter, follow them, ask them to review your research paper and provide suggestions.• Have all the relevant links on your profile• Follow academicians of related subjects on Twitter, ask them to review your research paper and provide suggestions.• Find news related to your research paper, share on your blog and give your feedback.• Share the same on Facebook and Twitter
  42. 42. QUESTIONS? COMMENTS? Thank you!!Website: http://omlogic.comFacebook: https://www.facebook.com/OMLogicTwitter: https://twitter.com/OMLogicEmail: info@omlogic.com

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