Demystifying Community Building on Social Media (Facebook)

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Community Building on Social Media is one of the hottest topcis in Digital Marketing. Among various Social Media, Facebook is one of best platforms available for community building.

Key reasons for which Community Building on Social Media is employed:
a.) Brand Promotion
b.) Brand Building
c.) Online Reputation
d.) Online Lead Generation
e.) Online Sales

Please do join us at http://www.facebook.com/pages/Demystifying-Community-Building-on-Social-Media/169438806780 for further discussion on this one of the most relevant topics under Social Media Marketing.

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Demystifying Community Building on Social Media (Facebook)

  1. 1. Demystifying Community Building on OMLogic Consulting
  2. 2. What is a Community? www.omlogic.com “ A group of like-minded (?) people sharing a common goal (?).” “ By the people, for the people”
  3. 3. Why do you want to build a Community? www.omlogic.com
  4. 4. www.omlogic.com <ul><ul><li>Online Presence - Reach & Brand Promotion </li></ul></ul>
  5. 5. www.omlogic.com <ul><ul><li>Brand Building </li></ul></ul>
  6. 6. www.omlogic.com <ul><ul><li>Online Reputation </li></ul></ul>
  7. 7. www.omlogic.com <ul><ul><li>Lead Generation & Sales </li></ul></ul>
  8. 8. Why do you want to build it? www.omlogic.com <ul><ul><li>Online Presence - Reach & Brand Promotion </li></ul></ul><ul><ul><li>Brand Building </li></ul></ul><ul><ul><li>Online Reputation </li></ul></ul><ul><ul><li>Lead Generation/Sales </li></ul></ul><ul><ul><li>Online Platform/Property for promoting other’s products & services </li></ul></ul>
  9. 9. Who’s this community targeted at? www.omlogic.com
  10. 10. www.omlogic.com <ul><ul><li>Profile /Profession </li></ul></ul>Housewife Student Foreigner IT Professional and more…
  11. 11. www.omlogic.com <ul><ul><li>Age </li></ul></ul>
  12. 12. www.omlogic.com <ul><ul><li>Gender </li></ul></ul>
  13. 13. www.omlogic.com <ul><ul><li>Location </li></ul></ul>
  14. 14. What’s in it for them? www.omlogic.com
  15. 15. www.omlogic.com <ul><ul><li>Networking </li></ul></ul>
  16. 16. www.omlogic.com <ul><ul><li>News /Updates </li></ul></ul>
  17. 17. www.omlogic.com <ul><ul><li>Knowledge /Learning </li></ul></ul>
  18. 18. www.omlogic.com <ul><ul><li>Fun /Entertainment </li></ul></ul>
  19. 19. www.omlogic.com <ul><ul><li>Supporting a Cause </li></ul></ul>
  20. 20. How to feed content? www.omlogic.com
  21. 21. <ul><ul><li>Type of Content </li></ul></ul>News Events Videos Polls Presentations Contests Learning Photos Discussions
  22. 22. www.omlogic.com <ul><ul><li>Places to Search for Content </li></ul></ul>Website Search Engine: Web, Blog, News etc Newspaper Presentation Channels Video Channels Photo Channels
  23. 23. Guidelines to Populate Content www.omlogic.com <ul><ul><li>Frequency (be regular!) </li></ul></ul><ul><ul><li>Timings (day time for your community users are best to participate) </li></ul></ul><ul><ul><li>Admin vs Fan (Content by Admin gets MUCH MORE visibility than by a Fan : it goes to wall posts of all fans) </li></ul></ul><ul><ul><li>Copyright Issues (be careful) </li></ul></ul><ul><ul><li>Moderation (requires to maintain the direction and consistency) </li></ul></ul>
  24. 24. How to promote content? www.omlogic.com
  25. 25. www.omlogic.com <ul><ul><li>Content Virality </li></ul></ul>Polls Contests
  26. 26. www.omlogic.com <ul><ul><li>SEO (Search Engine Optimization) </li></ul></ul>Key Elements: Page Name | URL | Kw Density (on page) | Inbound Links
  27. 27. www.omlogic.com <ul><ul><li>Facebook Applications </li></ul></ul>
  28. 28. www.omlogic.com <ul><ul><li>Integration on Website </li></ul></ul>Facebook Fan Box
  29. 29. www.omlogic.com <ul><ul><li>Leveraging other SMM Channels </li></ul></ul>Promoting FB Community through YouTube Video
  30. 30. www.omlogic.com <ul><ul><li>Facebook Fan Updates </li></ul></ul>
  31. 31. www.omlogic.com <ul><ul><li>Offline Events </li></ul></ul>
  32. 32. What causes engagement? www.omlogic.com
  33. 33. www.omlogic.com <ul><ul><li>Humor </li></ul></ul>
  34. 34. www.omlogic.com <ul><ul><li>Debate/ Conflict </li></ul></ul>
  35. 35. www.omlogic.com <ul><ul><li>Breaking News </li></ul></ul>
  36. 36. www.omlogic.com <ul><ul><li>Unique Information </li></ul></ul>
  37. 37. www.omlogic.com <ul><ul><li>Ego Boosters (e.g. Patriotism) </li></ul></ul>
  38. 38. www.omlogic.com <ul><ul><li>Text vs Photo vs Video </li></ul></ul>Have a right Mix!
  39. 39. www.omlogic.com <ul><ul><li>Finally, “Give & Take” is the Ultimate Reality in Social Media </li></ul></ul>Participate as a Peer!
  40. 40. How to measure success? www.omlogic.com
  41. 41. www.omlogic.com <ul><ul><li>Fan Growth – Absolute No & % Growth </li></ul></ul>
  42. 42. www.omlogic.com <ul><ul><li>Unsubscription – Absolute No & % Decline </li></ul></ul>
  43. 43. www.omlogic.com <ul><ul><li>Interactions & Post Quality </li></ul></ul>
  44. 44. www.omlogic.com <ul><ul><li>Media Consumption </li></ul></ul>
  45. 45. www.omlogic.com <ul><ul><li>Page Views </li></ul></ul>
  46. 46. www.omlogic.com <ul><ul><li>Demographics </li></ul></ul>
  47. 47. Thank You! Email: info @omlogic.com www.omlogic.com Let’s discuss further and learn together at http://facebook.com/OMLogic | http://www.linkedin.com/OMlogic | http://twitter.com/omlogic

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