The Business Concept of Future Firm_Italy

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The Business Concept of Future Firm_Italy

  1. 1. Comenius Partnership  2010/2012Business Ideas for the Future BIF III Transnational Meeting  06/09 May 2011  Letizia Baratti, Angelo Rijeka, Croatia Parnofiello
  2. 2. This project has been funded with support from the  European Commission. This presentation reflects the views only of the  author, and the Commission cannot be heldresponsible for any use which may be made of the  information contained therein. III Transnational Meeting  06/09 May 2011  Letizia Baratti, Angelo Rijeka, Croatia Parnofiello
  3. 3. III Transnational Meeting Rijeka, Croatia 06/09 May 2011 III Transnational Meeting  Letizia Baratti, Angelo 06/09 May 2011  Parnofiello Rijeka, Croatia
  4. 4. About us: Our firm has been working in the Italian North-West area since 1983.We are an advertising company born to beoriginal and thoroughly satisfy customers’requests. Letizia Baratti, Angelo Parnofiello
  5. 5. Financial Situation/Needs• Graph-viewing: positive (+€ 36.000)• More capital to invest in technical development, equipment and production• Wider customer basis• Expansion of the market Letizia Baratti, Angelo Parnofiello
  6. 6. Letizia Baratti, Angelo Parnofiello
  7. 7. The way we want to be seen• Strong• Loyal• Transparent• Successful• Competitive• Affordable Letizia Baratti, Angelo Parnofiello
  8. 8. Our Customers• Small/Medium Brands• Small/Medium Firms• Cultural Associations• Voluntary Associations/ Charities• Private Customers Letizia Baratti, Angelo Parnofiello
  9. 9. Competitive Analysis• A set of rules and laws can sometimes slow down our production and bureaucratic processes• The economic trend in our area is fairly stable• The competition suffered by our firm seems neither strong nor impeding Letizia Baratti, Angelo Parnofiello
  10. 10. SWOT Strengths Weaknesses• Technological skills • Weak brands• Distribution channels • Difficulties in• Customer loyalty communication with• Production quality the branches• Management Letizia Baratti, Angelo Parnofiello
  11. 11. SWOT Opportunities Threats• Lower personal taxes • Closing of geographic• Technological markets Advances • Changes in• Change in population government politics age • Tax increases Letizia Baratti, Angelo Parnofiello
  12. 12. Product/ Service Offered• Advertising• Brand Naming• Brand Design• Consulting• Time-Trial of the service• Survey Service on market feedback in response to the product Letizia Baratti, Angelo Parnofiello
  13. 13. Our products Letizia Baratti, Angelo Parnofiello
  14. 14. Letizia Baratti, Angelo Parnofiello
  15. 15. Letizia Baratti, Angelo Parnofiello
  16. 16. Some of our strategies• Relationship Marketing• Segmentation Letizia Baratti, Angelo Parnofiello
  17. 17. How to Segment• Sensory segment (breath and taste)• Sociable segment (white teeth)• Worried segment (caries prevention)• Indipendent segment (price)

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