Pd Workshop May 2010

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Pd Workshop May 2010

  1. 1. Community Engagement Making the most out of your website
  2. 2. Marketing your school <ul><li>Your website is your virtual front door </li></ul>
  3. 3. Tells the story of your school’s values, motivation and ethos <ul><li>What makes your school different? </li></ul>
  4. 4. <ul><li>Ultranet ready </li></ul><ul><li>Your website has been designed to accommodate a quick link for parents to access the Ultranet </li></ul>
  5. 5. <ul><li>My School </li></ul><ul><li>Specific information about your school </li></ul><ul><li>Statistical data & comparisons </li></ul><ul><li>200 word limit to tell your school’s story </li></ul>This takes the user to your website
  6. 6. <ul><li>Your school’s website… </li></ul><ul><li>Your school’s story… </li></ul>
  7. 7. <ul><li>One stop shop </li></ul><ul><li>Photos </li></ul><ul><li>Information </li></ul><ul><li>Events </li></ul><ul><li>Calendar dates </li></ul><ul><li>Permission slips </li></ul><ul><li>Notices & forms </li></ul><ul><li>Breaking news </li></ul><ul><li>Newsletter </li></ul><ul><li>Contact details </li></ul><ul><li>Website content </li></ul>
  8. 8. <ul><li>Communication & Community </li></ul><ul><li>Broadcast your news as it happens to every family </li></ul>
  9. 9. <ul><li>Promote it! </li></ul><ul><li>Assembly, Newsletters, Emails, Homepage… </li></ul><ul><li>Parents will see the latest school news everyday </li></ul>
  10. 10. <ul><li>Running commentary of what’s happening at the school </li></ul>
  11. 11. <ul><li>Keep it in the family </li></ul>
  12. 12. <ul><li>Create an online culture </li></ul><ul><li>OK Renée Support </li></ul>
  13. 13. <ul><li>What’s in it for them? </li></ul>Keeping the broader School community can keep up to date School provides general information for existing & prospective parents Teachers provide homework for students Parents can keep in touch with the school when they can’t visit Students can see their events and work on the site Keeping grandparents in the loop
  14. 14. <ul><li>Take a load off </li></ul><ul><li>Use your site as a one stop shop for the school community to find important and useful information </li></ul><ul><li>A commitment to embrace technology </li></ul><ul><li>Use a website as a communication tool </li></ul><ul><li>Get the front office involved </li></ul><ul><li>Reduce paperwork </li></ul><ul><li>Devolve responsibility </li></ul>
  15. 15. <ul><li>Many hands make light work </li></ul><ul><li>Sport </li></ul><ul><li>Drama </li></ul><ul><li>Art </li></ul><ul><li>Excursions </li></ul><ul><li>Year levels </li></ul><ul><li>Language </li></ul><ul><li>Camps </li></ul><ul><li>Front office </li></ul><ul><li>Parents & friends </li></ul><ul><li>Share the load, devolve the responsibility </li></ul>
  16. 16. <ul><li>Year levels </li></ul><ul><li>Let every level have a page </li></ul>
  17. 17. <ul><li>Password protected pages </li></ul>
  18. 18. <ul><li>Administration online saves money </li></ul>
  19. 19. <ul><li>Test case – A primary school with 300 students </li></ul><ul><li>20 newsletters printed each year </li></ul><ul><li>6 pages each newsletter (colour printing) </li></ul><ul><li>13 cents per page (includes paper & ink) </li></ul><ul><li>300 students </li></ul><ul><li>36,000 sheets of paper </li></ul><ul><li>20 X 6 X .13 X 300 </li></ul><ul><li>$4680 cost to the school </li></ul><ul><li>Publishing the newsletters online </li></ul>
  20. 20. <ul><li>Test case – A primary school with 300 students </li></ul><ul><li>Publishing the newsletters online </li></ul><ul><li>Newsletters online saves $4680 per year </li></ul>
  21. 21. <ul><li>Enrolment numbers </li></ul>“ I have been so so busy with enrolments because of our new sponsor-ed website” - Business Manager, Victorian Primary school 2010 Parents will visit your website before they visit your school
  22. 22. <ul><li>New families to your school </li></ul><ul><li>Start new parents on the right foot </li></ul>
  23. 23. <ul><li>So much information, so little time! </li></ul><ul><li>Mobile phones </li></ul><ul><li>Internet </li></ul><ul><li>Websites </li></ul><ul><li>Search engines </li></ul><ul><li>Books </li></ul><ul><li>Ebook </li></ul><ul><li>Newspapers </li></ul><ul><li>Magazines </li></ul><ul><li>Radio </li></ul><ul><li>Mail </li></ul><ul><li>Email </li></ul><ul><li>Social media </li></ul>
  24. 24. <ul><li>Your website is the anchor point for your school’s stakeholders </li></ul><ul><li>Parents </li></ul><ul><li>Teachers </li></ul><ul><li>Students </li></ul><ul><li>Extended families </li></ul><ul><li>School </li></ul><ul><li>Wider school community </li></ul>
  25. 25. <ul><li>It’s how you package it </li></ul>
  26. 26. <ul><li>How to get your information read </li></ul><ul><li>Publishing… Then & now </li></ul><ul><li>Printed on Paper </li></ul><ul><li>Static </li></ul><ul><li>Full articles on the front page </li></ul><ul><li>Not much tease factor </li></ul>
  27. 27. <ul><li>How to get your information read </li></ul><ul><li>Online </li></ul><ul><li>Multiple headlines </li></ul><ul><li>Every headline a teaser </li></ul><ul><li>The entire newspaper contents is on the homepage </li></ul><ul><li>Publishing… Then & now </li></ul>
  28. 28. <ul><li>It’s the same for school websites </li></ul><ul><li>When a print format is adapted to a website format </li></ul><ul><li>Full articles on the front page </li></ul><ul><li>No tease factor </li></ul><ul><li>Tiresome to scroll through </li></ul>✘✘✘
  29. 29. <ul><li>It’s the same for school websites </li></ul><ul><li>Multiple headlines </li></ul><ul><li>Every headline a teaser </li></ul><ul><li>Hyperlinked graphics </li></ul><ul><li>Colour matching </li></ul><ul><li>Light & shade areas </li></ul><ul><li>Publishing your school information for the web </li></ul>✓✓✓✓✓
  30. 30. <ul><li>Engage your viewer </li></ul><ul><li>Both publishing frames link to the same overflow page </li></ul><ul><li>Be selective with what information goes on the homepage </li></ul>
  31. 31. <ul><li>Newsletter alert emails </li></ul><ul><li>Package your newsletter alert as a teaser of what parents need to know </li></ul>
  32. 32. <ul><li>Build a culture </li></ul><ul><li>Every event needs to go here </li></ul><ul><li>Upload PDF permission slips </li></ul><ul><li>This is the go-to page for your school community </li></ul><ul><li>Your school community will get into the habit of checking the website first… </li></ul>
  33. 33. <ul><li>News to hand </li></ul><ul><li>Get important news to your community quickly </li></ul>
  34. 34. <ul><li>Photo gallery </li></ul><ul><li>Athletics Day… </li></ul><ul><li>Use it as a themed storyboard </li></ul>
  35. 35. <ul><li>‘ Tis the season </li></ul><ul><li>Tailor the feel of your website </li></ul>
  36. 36. <ul><li>When your school community is using your website it increases pageviews </li></ul><ul><li>Pageviews activate the fundraising arm of your website </li></ul>
  37. 37. <ul><li>What is a pageview? </li></ul>
  38. 38. <ul><li>Google Analytics </li></ul><ul><li>Newsletter </li></ul><ul><li>Prospective students </li></ul><ul><li>Family events </li></ul><ul><li>Policies </li></ul><ul><li>Year levels </li></ul><ul><li>School notices </li></ul><ul><li>Welcome message </li></ul><ul><li>Members area </li></ul><ul><li>Contact us </li></ul><ul><li>Curriculum </li></ul>
  39. 39. <ul><li>Test case – A primary school with 300 students </li></ul><ul><li>What your website is capable of earning </li></ul><ul><li>1.5 pageviews per day per student </li></ul><ul><li>450 pageviews per day </li></ul><ul><li>13687 pageviews per month </li></ul><ul><li>164250 pageviews per year </li></ul><ul><li>1 ad earns up $10 per 1000 pageviews </li></ul><ul><li>5 paying ads per year </li></ul><ul><li>= $8211.50 fundraising dollars for the school </li></ul>
  40. 40. <ul><li>Test case – A primary school with 300 students </li></ul><ul><li>Money saved, money made </li></ul><ul><li>= $12891.50 </li></ul><ul><li>$8211.50 fundraising dollars earned per year from your website </li></ul><ul><li>$4680 saved each year by publishing the newsletter on your website </li></ul>+
  41. 41. <ul><li>What’s in it for your school? </li></ul><ul><li>Fundraising ability </li></ul><ul><li>Saves money </li></ul><ul><li>Communication tool </li></ul><ul><li>Connects the school community </li></ul><ul><li>Marketing tool </li></ul>

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