media Evaluation question 2

1. Evaluation :Question 2
Oliver Beard

2. How effective
is the
combination
of your main
product and
ancillary texts
 Synergy
 The oxford dictionary definition for synergy is :The interaction or
cooperation of two or more organizations, substances, or other
agents to produce a combined effect greater than the sum of their
separate effects
 This could apply to my individual products coming together to
make a complete media product.

3. How effective
is the
combination
of your main
product and
ancillary texts
 Example of synergy
 An example of synergy that is quite prevalent to my set of
products is one from high school musical as the film promotes the
sound track the soundtrack promotes the calendar the calendar
promotes all the other merchandise and all the other merchandise
promote the film.

4. How effective
is the
combination
of your main
product and
ancillary texts
 How I created synergy
 With the use of all three products together it creates a synergy of
self promotion.This is very important to have several products
which promote each other as they will create revenue for each
other which keep sales driven.
Magazine
covers
Main
trailer /
film
Poster

5. How effective
is the
combination
of your main
product and
ancillary texts
 Characters
 In my product there are three main characters which consist of
two bad guys and one semi good guy who is trying to break free of
the mob so you can say that there are 2 villains and a good guy. So
when doing my media products I have to consider who to put on
covers etc so I could take one of several routes which could be one
of the following-
 Good guy on cover
 Villain on cover
 Both on cover fighting
 Both villains on cover

6. How effective
is the
combination
of your main
product and
ancillary texts
 Example of characters
 Here are few examples
of stereotypical
gangsters from film
compared to mine

7. How effective
is the
combination
of your main
product and
ancillary texts
 Fonts
 I had to be very careful when picking fonts as I wanted all 3 of my
media products to tie together but I felt that it wasn’t massively
important to get them all to look the same as long as they all felt
the same. In my trailer my main font wasTrojan pro this was
because it was a more elegant font which showed off the class
behind the trailer. But in my magazine I used Basic sans heavy sf
as it fitted with the conventions of a magazine with more of a
glossy text. IN my Poster I used Hitchcock as this font was the best
representation of a Saul Bass poster or the Saul Bass style.

8. How effective
is the
combination
of your main
product and
ancillary texts
 Questionnaire backing up choice
 Here you can see the screen shot which shows that my audience
had an input into what they wanted my magazine to look like and
how I reacted using there feed back. I found it very important to
listen to what my audience had to say and what they thought of
my products.

9. How effective
is the
combination
of your main
product and
ancillary texts
 How I would improve the product if I were to do it again.
 There are a few things that I would improve such as the photo on
the magazine as I felt that this could of used a bit more tweaking
or a different photo which might of made a bigger impact. On the
poster I would of maybe made a couple adjustments to the figure
but other wise I was quite happy with it, one thing that I could of
done was to of made a second Saul bass styled poster to see which
one was preferred by the audience.With my trailer I was
extremely happy as I felt that there wasn’t much I would change
expect that I would of possibly had a bit more action and a couple
of different shot framings but other wise it thought that it was a
good trailer.

10. How effective
is the
combination
of your main
product and
ancillary texts
 The use of colour
 In my 3 media products colour was a very strong influence on how
the individual product works. For example I really wanted a strong
representation from my magazine so what I did was to add some
striking colours and themes such as the red around the outside of
the cover, this really gave it the edge it needed. Whereas with my
trailer I used a black and white filter on every shot not only did this
help shift into a semi film noire but it also helped me to move the
audiences mind set to get the right feel for my trailer. Finally the
colour that I used in my poster was very simple but purposely so as
I wanted my poster to be more artistic than garish and for people
to view It more than once so I used more submissive colour but
ones that could become brand synonymous with the red green
and white of the Italian flag.

11. How effective
is the
combination
of your main
product and
ancillary texts
 Quote from target audience
 Here is a quote from the target audience which had an effect
which the way I made my product as it helped me to adapt my
product to fit the audience the best.
 The comment shown was me asking about which trailer they
would prefer a long or a short one which I couldn’t decide between
so I asked my audience which one they would prefer.

12. How effective
is the
combination
of your main
product and
ancillary texts
 Use of lighting
 Lighting was a key aspect in my trailer as my trailer was in all black
and white I really had to show off the mood with the harsh lighting
and deep shadows. Here is an example of how I used this to my
advantage.
 As you can see in the shot I have a villain who turns his head into
the light. I did this not only to build the character but to also show
that it was a deep place that they came from. And are wanting not
to necessarily improve but aren't fully happy with them self's.

13. How effective
is the
combination
of your main
product and
ancillary texts
 Actor names
 I made it quite clear to avoid character and actor names as I felt
that it was more important to build the story and the pace instead
of getting caught up with putting names of people on the screen.
 But with this I felt that I needed to keep this up over all three
media products so I would have a constant thought. I also think
that its not an essential part of the products as my trailer. Also I
didn’t want my trailer to be full of ‘star actors’ as it doesn’t
conform with the genre necessarily.

14. How effective
is the
combination
of your main
product and
ancillary texts
 Reviews and awards
 I thought it was important to have awards however and with this I
found a perfect gap in my trailer to put them . So I did some
research into which would be the best for my genre and I came up
with two awards. One was from the Sundance film festival and the
other was from the Oscars as breakthrough performance but I felt
it would be better to only have the one as I didn’t want to
encourage the stardom that I had previously ignored.

15. How effective
is the
combination
of your main
product and
ancillary texts
 Saul Bass style of work
 Here are some screen shot of how I went about researching his
iconic style of work and how I intended to replicate his work.

16. How effective
is the
combination
of your main
product and
ancillary texts
 Examples of Saul Bass work

17. How effective
is the
combination
of your main
product and
ancillary texts
 Overall thoughts
 I think that all together that my products promote synergy quite
well as they all help to self promote each other as they all tie in.
the poster links very well to the film as they share a very similar art
style as each other and it also works well with the magazine as
they have a similar colour scheme as stated earlier. Also the
magazine and trailer work well as the main actor from the trailer is
the cover model which really gets in your face and shows off
where the others don’t which really helps the three products
combine together.

18. How effective
is the
combination
of your main
product and
ancillary texts
 Trailer

19. How effective
is the
combination
of your main
product and
ancillary texts
 Poster

20. How effective
is the
combination
of your main
product and
ancillary texts
 Magazine