CEO Discusses Bringing Radical Innovation to Market
1. Marjolein Helder – CEO Plant-e
OECD Green Growth and Sustainable Development Forum
14-15 December 2015, Paris
Science Invention Innovation
How to bring radical innovation to the market?
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8. Challenges
• Finances innovative businessmodels for
innovative products
• Credibility launching customers are better for
credibility than subsidies
• Managing expectations media tells you what
we can do in 10 years’ time
• Knowledge dissemination train your people