Panel 6 a ohira (japan food industry association), design for environment

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Panel 6 a ohira (japan food industry association), design for environment

  1. 1. OECD Global Forum on Environment How to Promote Design for Environment June 19, 2014 A. Ohira Env. Committee, Japan Food Industry Association Senior Advisor, Japan Soft Drink Association 1
  2. 2. Purpose, Incentive , Limitation Purpose of DfE for beverage packaging • Less use of material • More use of refillable packaging • Easier recycling • Less disposal • Less use of energy in production, transportation and recycling • More protection of contents Incentive to promote DfE • Saving cost (without waiting for EPR cost) • Raising corporate image Limitation of DfE • Technology • Consumer acceptance 2
  3. 3. Effect of EPR on Packaging Simple product • Packaging is relatively simple product and change is limited. • Different from electronics and motor vehicles (OECD 2006 Report) Collective take-back and recycling • Collection and recycling of brand-specific or producer- specific packaging are not realistic. • Therefore, PRO fees are usually based upon sale or weight and not upon DfE. (ditto) 3
  4. 4. Effect of EPR on Consumers Consumers Power • Absolute power of selecting products (Guidance Manual 2.11.4) • Limited demand for green products (ditto) • Producer can only propose product to market, and must follow consumers decision. Does EPR cost change consumer behavior? • EPR cost can hardly be passed on to price due to severe competition among producers and overwhelming buying power of retailers • Even if EPR cost is passed on to price, it would not change consumer selection in the market of vast price difference and frequent pricing change 4
  5. 5. Consumer Education Packaging Recycling Law • Japanese consumers very well sort their waste • However, they are not educated to select green products How to change consumer selection of products • Raising environmental mind by campaign, TV message, school education, etc. • Providing information by various mean of communication • Establishing objective and reliable data and information to communicate • Cooperation of producers, municipalities, government and consumer groups (Guidance Manual 2.11.1) • Fund and organization to implement programs 5

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