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8th Strategic Dialogue of the CMP - Maxime Roux, France

Session 2B presentation from the 8th Strategic Dialogue of the Carbon Market Platform, 23-24 October 2023

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23/10/2023
DGEC/DCEEA/SDAC/BESNBC 1
Since January 1, 2023, advertisers have been prohibited by law
from claiming that a product or service is "carbon neutral" (or
equivalent wording) without complying with a specific framework.
Sanctions :
 Failure to comply with this obligation may result in a fine of €20,000 for a person and €100,000 for a legal entity, and these amounts may be
increased up to the total expenditure devoted to the illegal operation.
This also applies to claims such as "zero carbon", "with a zero carbon footprint", "climate neutral", "fully offset", "100%
offset", etc.
1. General framework
French experiences of regulation and guidance on carbon neutrality claims
2
 Carry out a greenhouse gas emissions assessment of the product or service over its entire life cycle (ISO 14067 standard or
equivalent), updated annually
 Adopt an approach that gives priority to avoiding emissions, then reducing them, and finally offsetting them
 Define an emissions reduction trajectory over at least 10 years. No increase in unit emissions is possible between two years
 Offset residual emissions with projects that meet minimum standards* (defined in article L229‐55 of the Environment Code).
 Publish a report informing the public about each of the above points
 Make the link to this report available on the advertising or packaging of the product or service concerned
2. Obligations to respect :
23/10/2023
DGEC/DCEEA/SDAC/BESNBC
3
For offsetting, an annex must set out the nature, description and cost of the projects.
3. Details of offsetting :
 Sets out the procedures implemented by the advertiser to ensure that it does not double‐count the offsets generated by these
projects.
 Sets out the procedures for withdrawing emission reductions and sequestrations from the market when offset credits are used.
 Details the efforts made to ensure the greatest possible consistency between the geographical areas in which the projects are
carried out and where the emissions take place.
 The carbon credits must be measurable, verifiable, permanent and additional.
The French label, named “Label Bas‐Carbone” proposes high quality projects in France. It is managed by the
Ministry and is recommended in this regulation.
23/10/2023
DGEC/DCEEA/SDAC/BESNBC
4
4. Objectives, support and controls :
The aim is to ensure that the public is fully informed about carbon neutrality claims and to gradually
strengthen advertisers' commitments while combating greenwashing.
 e‐mail address for the general public : signalement.neutralite@developpement‐durable.gouv.fr
 Controls carried out directly by the Ministry
 FAQ for companies available on the Ministry website
23/10/2023
DGEC/DCEEA/SDAC/BESNBC

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8th Strategic Dialogue of the CMP - Maxime Roux, France

  • 1. 23/10/2023 DGEC/DCEEA/SDAC/BESNBC 1 Since January 1, 2023, advertisers have been prohibited by law from claiming that a product or service is "carbon neutral" (or equivalent wording) without complying with a specific framework. Sanctions :  Failure to comply with this obligation may result in a fine of €20,000 for a person and €100,000 for a legal entity, and these amounts may be increased up to the total expenditure devoted to the illegal operation. This also applies to claims such as "zero carbon", "with a zero carbon footprint", "climate neutral", "fully offset", "100% offset", etc. 1. General framework French experiences of regulation and guidance on carbon neutrality claims
  • 2. 2  Carry out a greenhouse gas emissions assessment of the product or service over its entire life cycle (ISO 14067 standard or equivalent), updated annually  Adopt an approach that gives priority to avoiding emissions, then reducing them, and finally offsetting them  Define an emissions reduction trajectory over at least 10 years. No increase in unit emissions is possible between two years  Offset residual emissions with projects that meet minimum standards* (defined in article L229‐55 of the Environment Code).  Publish a report informing the public about each of the above points  Make the link to this report available on the advertising or packaging of the product or service concerned 2. Obligations to respect : 23/10/2023 DGEC/DCEEA/SDAC/BESNBC
  • 3. 3 For offsetting, an annex must set out the nature, description and cost of the projects. 3. Details of offsetting :  Sets out the procedures implemented by the advertiser to ensure that it does not double‐count the offsets generated by these projects.  Sets out the procedures for withdrawing emission reductions and sequestrations from the market when offset credits are used.  Details the efforts made to ensure the greatest possible consistency between the geographical areas in which the projects are carried out and where the emissions take place.  The carbon credits must be measurable, verifiable, permanent and additional. The French label, named “Label Bas‐Carbone” proposes high quality projects in France. It is managed by the Ministry and is recommended in this regulation. 23/10/2023 DGEC/DCEEA/SDAC/BESNBC
  • 4. 4 4. Objectives, support and controls : The aim is to ensure that the public is fully informed about carbon neutrality claims and to gradually strengthen advertisers' commitments while combating greenwashing.  e‐mail address for the general public : signalement.neutralite@developpement‐durable.gouv.fr  Controls carried out directly by the Ministry  FAQ for companies available on the Ministry website 23/10/2023 DGEC/DCEEA/SDAC/BESNBC