Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Tourism Trends and Policies 2018 launch - 8 March 2018


Published on

Presentation made at the launch of the 2018 Tourism Trends and Policies by Alain Dupeyras, Head of Regional Development and Tourism, OECD.
More information :

Published in: Government & Nonprofit
  • Be the first to comment

  • Be the first to like this

Tourism Trends and Policies 2018 launch - 8 March 2018

  1. 1. OECD TOURISM TRENDS AND POLICIES 2018 Released 8 March 2018 - ITB Berlin Follow us on Twitter @OECD_LOCAL #OECDTourism
  2. 2. Tourism – a driver of economic growth On average in the OECD, tourism directly contributes: 4.2% of GDP 6.9% of employment 21.7% of services exports
  3. 3. Direct contribution of tourism in OECD-G20 economies OECD average 6.9 % OECD average 4.2 %
  4. 4. Recent trends – international arrivals Public Affairs and Communications Directorate 1.2billion Global international tourist arrivals in 2016 +3.9% arrivals 55% of global arrivals WORLD OECD Countries Recent trends point to continued growth, with OECD countries playing a prominent role in the global tourism economy.
  5. 5. Recent trends – international travel receipts USD Billion OECD countries account for 60% of global receipts
  6. 6. Relative importance of domestic and inbound tourism varies by country
  7. 7. Sound and integrated policies are essential Tourism policy priorities focus on improving competitiveness, addressing seasonality of demand, and enhancing the quality and appeal of the offer. Recognise the value of strong dialogue between government, industry, and civil society in the development, implementation and monitoring phases. Require long-term strategies that consider trade-offs and synergies with related policy areas, and clearly identify the roles, functions, and interactions of key stakeholders.
  8. 8. Tourism policies, strategies and plans Italy, the Italian National Strategic Plan for Tourism for 2017–2022. Japan, the Japan Revitalization Strategy 2016 identifies tourism as one of ten key pillars. Mexico, the National Development Plan 2013- 2018 recognises the importance of tourism for job creation and heritage conservation. Switzerland tourism plays a key role in the New Regional Policy. Hungary, four priority tourism areas have been nominated. Mexico, Zones for Sustainable Tourism Development. Slovenia, the country has been divided into four macro-destinations for the development of tourism. Sweden, five destinations participated in the Sustainable Destination Development Initiative. Regional and local destination plans National tourism plans
  9. 9. Development and marketing of distinctive products and destinations Actions to develop and market distinctive products and destinations include examples of regional and thematic branding. Many countries have established new offers and experiences based on natural and cultural assets, for year-round growth through the promotion of health and wellness tourism, business tourism, events and various niche products. Tourism policies recognise the increasingly important role of digitalisation in creative and targeted communication and in the handling and analysis of data.
  10. 10. Country examples – marketing and development Ireland Fáilte Ireland developed the Wild Atlantic Way in 2014 as a new experience, presenting the West Coast of Ireland as a compelling international tourism product of scale and singularity. Poland The House of Polish Tourism brands will be a system which coordinates tourism policies by creating systematic and comprehensive solutions for the commercialisation and internationalisation of Polish tourism products. Netherlands The “HollandCity” branding and marketing strategy, is a recent example of a collaborative approach based on an offer made up of a number of small key cities.
  11. 11. A focus on digitalisation Australia, 360◦ virtual campaign Bulgaria, Integrated Tourist Information System Croatia, eVisitor central platform for tourism data management France, “Data Tourism” project Spain, Smart Destinations Project Several countries have specific plans and programmes on digitalisation in the tourism sector, including Austria, Bulgaria, Croatia, Denmark, Italy, Korea, Mexico, Russia, Spain, Switzerland, Turkey.
  12. 12. Supporting a competitive, sustainable and inclusive tourism industry Action has been taken to improve connectivity and reduce barriers to travel, while also addressing growing concerns about security. Supply-side policies to improve competitiveness include investment promotion and the simplification of business regulations. The need to address labour and skills shortages in the sector is recognised as a key issue. Other priorities include the promotion of environmentally sustainable and socially inclusive tourism growth.
  13. 13. Australia Australia has progressed reforms to streamline visitor visa processing in key source markets. These include: trialling a 10 year multiple entry visitor visa for eligible Chinese nationals. Country examples – supporting competitiveness Active programmes to secure new routes, such as Australia, Brazil, Greece, Iceland, Israel and Malta. Austria, Italy and Slovenia have been pursuing mobility projects based on walking, cycling and the use of public transport.
  14. 14. Strengthening business performance, regulation, quality and investment New quality service schemes have been introduced in the Czech Republic, Slovakia and Luxembourg. France is taking action to modernise its Qualité Tourisme label. REGULATORY FRAMEWORK Greece, new framework for tourism legislation. Japan, regulating private lodgings. Malta, revisiting regulatory framework to react and adapt to a rapidly changing sector. Slovakia, study of regulatory impacts on tourism businesses, especially SMEs, leading to actions to reduce them. Korea, Tour Card and Tax Refund Automated System. Latvia, reduced VAT on accommodation
  15. 15. Investment opportunities to support green innovation in tourism ENERGY-EFFICIENT TRANSITION improving the accommodation sector WASTE MANAGEMENT increasing resource efficiency. BIODIVERSITY maintaining ecosystems CULTURAL HERITAGE offering opportunities for continuation of traditions WATER MANAGEMENT improving water efficiency per guest
  16. 16. Challenges to greater investment and financing for sustainable tourism  Investment maturity mismatch, transaction costs, and lack of necessary collateral for financing small tourism projects.  Financing institutions fail in the assessment of the environmental risk.  Lack of data on green investments. Frameworks could serve as a useful benchmark to measure sustainable consumption and production.  No sectoral breakdown for tourism.  Firms fail to account for the impact of their actions on the environment.  Policy should encourage and incentivise businesses to incorporate environmental and social impacts into their investment decisions.  Negative externalities are not being adequately considered, with sometimes too much environmentally negative investment.  Issues include : fragmented climate policies and presence of weak governance. LACK OF SUITABLE FINANCE INSTRUMENTS INSUFFICIENT DATA AND MEASUREMENT LIMITED INCENTIVES FOR SUSTAINABLE PRACTICES INADEQUATE CO-ORDINATION ACROSS GOVERNMENT
  17. 17. Creating a coherent and sustainability- friendly tourism investment environment In Chile, the Foco Destino or ‘Target Destinations’ initiative intends to build capacity of local managers in order to boost selected tourism destinations and increase their competitiveness and sustainability. In Sweden, an initiative by the Swedish Agency for Economic and Regional Growth boosts sustainable consumption and production with a co- ordinated approach driving actions tailored to the needs of participating destinations and regions. The Australian Trade and Investment Commission (Austrade) offers advice and facilitation services to international and domestic tourism investors, including a streamlined regulatory process.
  18. 18. Policies to address the sustainable tourism investment gap Incorporate sustainability criteria into public financing and investment supports, and encourage uptake of green financing for tourism projects. RESPONSIBLE BUSINESS PRACTICES GREEN FINANCE DATA CO-ORDINATION Improve data and analysis on green finance and investment in sustainable tourism development. Build capacity and better co-ordinate actions across different levels of government and policy areas. Incentivise private investment in resource efficient infrastructure, and encourage more responsible business practices.
  19. 19. Key megatrends impacting tourism to 2040 WHAT ARE MEGATRENDS?  large in scale and long-term in nature  unfold slowly and follow relatively stable trajectories  meaningful changes impacting social, economic, political, environmental and technological issues KEY MEGATRENDS IDENTIFIED Evolving Visitor Demand Sustainable Tourism Growth Enabling Technologies Travel Mobility
  20. 20. Megatrends shaping the future of tourism Megatrends • Modernising regulatory and legislative frameworks • Cultivating partnerships with industry, other governments and key stakeholders • Taking steps to future-proof tourism policyIMPLICATIONS Global middle class Ageing populations Emerging generations Emissions Water resources Food Production Well being Growth of passengers Security Natural disasters and political instability Digitalisation Automation Blockchain Virtual and augmented reality
  21. 21. Policy responses - preparing for megatrends Promoting a culture of improvement and future- oriented thinking Monitoring megatrends and long-term scenario planning exercises Modernising regulatory frameworks Engage stakeholders in the development and regular review of regulatory frameworks Cultivating partnerships with key stakeholders The impacts of megatrends and the process of policymaking are more crosscutting than ever before Taking steps to future-proof tourism policy
  22. 22. OECD Tourism Trends and Policies 2018 OECD Tourism Trends and Policies 2018 focuses on key policy and governance reforms in tourism and provides a global perspective with the inclusion of 49 OECD and partner countries. • This publication is undertaken in partnership with the European Commission • Data available on OECD.Stat • The 2018 publication is now available on the OECD iLibrary • For more information: