Presentation at the 1st OECD Summer Academy on Cultural and Creative Industries and Local Development, 11-15 June 2018, Bolzano & Trento, Italy. More info oe.cd/CCI

2. ETA Programme
Applied R&D for the Creative Economy
Marcel Kraus
Technology Agency of the Czech Republic

3. I. part
R&D Project
Mapping CCI in the Czech Republic
II. part
ETA R&D Programme
for Art, Social Sciences and Humanities
CCI
ETA
R&D Programme

4. R&D Project
Mapping CCI in the Czech Republic
Scope Czech Republic, 10 million inhabitants
Duration 2011 – 2015 (5 years)
Tottal cost 730 tousands EUR (19 Mil. CZK)
Funding intensity rate 100%
Funding organisation Ministry of Culture (R&D Programme NAKI)
Beneficiary Arts and Theatre Institute
Principal Researcher Ms. Eva Žáková, Head of the Arts Institute
CCI
Mapping CCI in the Czech Republic
basic data

5. 2012 2013 2014 2015 2016
CulCal
Launch of software using the Methodology for the
Calculation of Economic Impacts of Cultural Organisations
and Events, as certified by the Ministry of Culture.
www.kulkal.cz
Total outputs in numbers:
20 workshops, 18 publications, 4 conferences, 3 certified maps,
2 certified methodologies, 1 software, 3 “other” outputs
Mapping Methodology
Certification received from the Ministry of Culture for
Methodology for Mapping Cultural and Creative Industries
at the Local and Regional Levels
Mapping CCI in the Czech Republic
main outputs – national level

6. City of Zlín
Pilot mapping project
at the local level under
Lia Ghilardi
• Zlín Creative Cluster
• Centre for the CI
• Zlín Design Week
City of
Uherské Hradiště
Mapping of Traditional
Crafts and Trades
• 1651 entities in CCI
• 47 % are furniture
makers or woodworkers
City of Brno
South Moravian
Innovation Centre,
Quant. and Qual.
Analysis of CCI
• 11 000 entities in CCI
• 11,8 % of Brno’s labour force
• Creative Vouchers
• Brno Creative Centre in prep.
City of Plzeň
mapping project with European
Capital City of Culture: Plzeň2015
• 1056 entities in CCI
• 4,5 % of Plzeň’s labour force
• Centre for Creative Enterprise,
DEPO2015
City of Praha
follow up of the Project using the
Arts Institute’s methodology:
• 37 000 entities in CCI
• 14 % of Prague’s labour force
• Creative Prague
City of Olomouc
Palacký University
Management of the
project for mapping
the CCI
• 1211 entities in CCI
• 5175 people employed in CCI
• the first city to use the
certified mapping
methodology
City of Pardubice
cooperation on mapping of CCI
• 672 entities in CCI
• 5,4 % of Pardubice’s labour force
• Strategy for CCI was rejected….
Read more
Mapping CCI in the Czech Republic
main outputs – national level

7. ETA Applied R&D Programme
of Arts, Social Sciences and Humanities

8. a) Internal AG – if the entity belongs to the eligible applicants
b) External AG – if the entity does not belong to the eligible applicants
publicrelevantmarketrelevan
Application guarantor (AG) in each R&D projectEligible applicants
Established research methods of SSH
+ use new research methods, if appropriate:
Participatory Research methods
User-centered Research methods
Artistic Research methods
Responsible Research and Innovation
Behavioral Research methods,
Design Thinking Research methods
Action Research methods,
etc. …
founding intensity rate up to:
100% 80 % EC Regulation
ETA programme
How to make the R&D project “applied“?

9. HUMAN
AND SOCIETY
HUMAN
AND ENVIRONMENT
HUMAN
AND ECONOMY
HUMAN
AND GOVERNANCE
Industry 4.0
Digitisation
& virtual reality
Media & Networks
Demography
Health
Migration
Equality &
Human rights
Globalisation
& Regionalisation
Architecture &
living
Urbanism
Sustainability
Virtual
connectivity
Physical
connectivity
Habitat
challenges
Competitive advantage
& education
Innovation culture
Art & Design
Creative economy
Digital economy
Entrepreneurs
hip & Ethic
Clustering &
networking
Participation
IPR
protection
BIG Data
R&D system
Responsibility
of org. & R&D
Evidence
based policy
Public
services
1 2 3 4
ETA programme
What should be the scope of the R&D projects?

10. core of the R&D projects:
Art Arts, History of arts, Performing arts, Music, Film, Radio,
Television
Social
sciences
Psychology and cognitive sciences, Economics and Business,
Education, Sociology, Law, Political science, Social and
economic geography (Urban studies, Cultural and economic
geography), Media and communications
Humanities History and Archaeology, Languages and Literature,
Philosophy, Ethics and Religion
+ possible interdisciplinary synergies:
Natural Sciences
Engineering and Technology
Medical and Health Sciences
Agricultural and veterinary sciences
ETA programme
Which potential do we want to ask to help?

11. ETA R&D Programme
for Art, Social Sciences and Humanities
Programme duration 2018 –2023 = 6 years
Total expenditure 111 million EUR (80% state budget = 92 M EUR)
Funding intensity rate per project up to 80%
Expected average / max. amount of aid per project 190 thousand EUR / 3 million EUR
Eligible applicants Research organizations
Enterprises
Local authorities (cities & regions)
Min. / expected average / max. duration of the project 12 month / 36 month / 48 month
Origin of co-financing private and other public resources
ETA programme
How much money and time do we have?

12. Development of a smart
furniture prototype for the
new permanent design
collection of the Museum of
Decorative Arts in Prague
Smart furniture design
• Museum of Decorative Arts
• mmcité1
• Museum of Decorative Arts
• mmcité1
R&D solution providers R&D solution users ETA programme resources:
144 k EUR
Other resources:
79 k EUR (private)
TOTAL COST.
233.000 EUR
EU legislation for Digital
Single Market (DSM) and its
impact on Czech audiovisual
industry: copyright system
and cultural politics
Film industry
• Ministry of Culture
• Ministry of Industry and Trade
• State Fund of Cinematography
• Faculty of Arts, Palacky University
• Masaryk University
R&D solution providers R&D solution users ETA programme resources:
249 k EUR
Other resources:
28 k (public)
TOTAL COST.
277.000 EUR
Decentralized collection,
analysis, visualization and
interpretation of large data in
an artistic practice
Big Data
& arts-based research
• Faculty of Fine Arts,
Brno University of Technology
• Faculty of Fine Arts,
Brno University of Technology
R&D solution providers R&D solution users ETA programme resources:
75 k EUR
Other resources:
8.500 EUR (public)
TOTAL COST.
83.500 EUR
Legislation : Cultural policy for DSM;
DSM Impact on the AV market
Prototype of the smart furniture;
Exhibition
Software - Application for data
collection, analysis and artistic
visualization
Funded projects in 2018
emphasis on the creative economy

13. Revitalization of city centers
and other public spaces in
the CZ: Problems, foreign
inspiration, possible solution
City centers
& Public spaces
Customer Lifetime Value in
the Environment of Cultural
Institutions of live art
Audience
& Big Data
We Can Play Together.
Potential of Social-
homogenizational Collective
Music Performances
Music
& Multiculturality
• City of Brno
• Ministry of Regional Development
• Union of Municipalities of the CZ
• The Faculty of Economics, University of West Bohemia
• Faculty of Management, University of Economics
R&D solution providers R&D solution users ETA programme resources:
279 k EUR
Other resources:
31 k EUR (public)
TOTAL COST.
310.000 EUR
• Philharmony Hradec Králové
• Collegium 1704
• Novofest
• Faculty of Business Administration,
University of Economics
R&D solution providers R&D solution users ETA programme resources:
176 k EUR
Other resources:
20 k EUR (private)
TOTAL COST.
196.000 EUR
• Slovo 21 (NGO)
Situation of Roma and foreigners from
third countries in the Czech Republic• Faculty of Arts, Charles University
R&D solution providers R&D solution users ETA programme resources:
73 k EUR
Other resources:
8 k EUR (public)
TOTAL COST.
81.000 EUR
Certified methodology:
Revitalization of urban centers and
public spaces
Software - Web application for
customer lifetime value
calculation
Methodology of model musical
workshops
Funded projects in 2018
emphasis on the creative economy