In just over 10 years, smartphones have completely revolutionized our habits. Anyone,
anywhere, and at anytime can produce and procure content previously only accessible to
someone sitting in an office, tethered to a desktop.
2018 is not just a mobile-first era—We’re in App Country now!
Mobiles bypass browsers and give us a direct line to all sorts of content: infinite news threads, 1-click shopping,
instant likes, and so on.
Apps are the holy grail for the digital industry but, as you probably know, building a good app isn’t necessarily
within everyone’s reach.
Browsers return huge numbers of search results but because app stores are the only point of access to your
application, their inherent hurdles make the competition even harder.
How can a single app be noticed, let alone survive, when bundled in with 3 million others in a store? How can you
make sure your app is one of the 30 or 40 installed on a user’s mobile and, more to the point, how to make sure
your app is one of the 10 installed apps the user actually engages with?
Figures are pretty clear. Your app really has to stand out to matter and the best way to do that is with added value.
Every worthwhile project comes with its own set of challenges and constraints. This reference card is here to help
guide you through to successful mobile project.