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USE OF SOCIAL MEDIA TO
PROMOTE HEALTH: CASE
STUDY OF THE MEDICAL
CONCIERGE GROUP
Odokonyero Kennedy
Department of Pharmacy...
Background
• The Medical Concierge Group (TMCG) was formed in
August; 2013.
• It currently operates in Uganda and Kenya.
•...
12/07/2015 4th IPSFAfrican Pharmaceutical Symposium 3
Why Social Media
Most common use phone activity by
country (Source: GeoPoll and World Wide Worx)
South
Africa
Nigeria Ghan...
Objectives
• To provide patient education.
• To provide referrals when necessary.
• To provide self-preventive care.
54th ...
How it works
• The Patient/Care taker uses any of the above
plat forms to contact the doctor or pharmacist.
• The doctor l...
Results
• One year after the start of its operation.
• There was an average of 100,000 users per month. 60%
needed emergen...
Discussions:
• Most of the users seek health information only
after falling sick.
• Many users are not aware of the roles ...
Discussions
• Most of the users seek health information only
after falling sick.
• Many users are not aware of the roles o...
Implications in practice
• Due to the inadequate number of health care
professionals in Uganda and the rest of Africa,
soc...
Acknowledgment
Dr. Davis Musinguzi, Managing Director TMCG
114th IPSFAfrican Pharmaceutical Symposium12/07/2015
Acknowledgement
Dr. Davis Musinguzi, Managing Director TMCG
124th IPSFAfrica Pharmaceutical Symposium12/07/2015
MURAKOZE!
134th IPSFAfrica Pharmaceutical Symposium12/07/2015
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Use of social media to promote health

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Use of social media to promote health

  1. 1. USE OF SOCIAL MEDIA TO PROMOTE HEALTH: CASE STUDY OF THE MEDICAL CONCIERGE GROUP Odokonyero Kennedy Department of Pharmacy, Makerere University College of Health Sciences Email: kodokonyero@gmail.com Mobile: +256-788365266 14th IPSFAfrican Pharmaceutical Symposium12/07/2015
  2. 2. Background • The Medical Concierge Group (TMCG) was formed in August; 2013. • It currently operates in Uganda and Kenya. • It’s working to promote health through increasing access to health professionals, and health information as well as an affordable quality to health care. • It has integrated call centers, social media sites such as facebook, twitter, Skype and whatsapp in its services. • The group employs doctors and pharmacists which are available 24/7. 24th IPSFAfrican Pharmaceutical Symposium12/07/2015
  3. 3. 12/07/2015 4th IPSFAfrican Pharmaceutical Symposium 3
  4. 4. Why Social Media Most common use phone activity by country (Source: GeoPoll and World Wide Worx) South Africa Nigeria Ghana Kenya Uganda Facebook 41% 58% 54% 44% 44% Send SMS 52% 39% 40% 55% 43% FM Radio 40% 36% 40% 46% 46% Browse Internet 40% 47% 51% 34% 29% Take Photos 45% 38% 37% 34% 31% Instant Messaging 41% 34% 34% 40% 34% Play Games 34% 34% 33% 30% 27% Download Apps 34% 28% 31% 19% 18% Twitter 14% 14% 13% 14% 11% 12/07/2015 4th IPSFAfrican Pharmaceutical Symposium 4
  5. 5. Objectives • To provide patient education. • To provide referrals when necessary. • To provide self-preventive care. 54th IPSFAfrican Pharmaceutical Symposium12/07/2015
  6. 6. How it works • The Patient/Care taker uses any of the above plat forms to contact the doctor or pharmacist. • The doctor listens to the symptoms and advice accordingly whether the patient needs emergency care or not. • In case of emergency care; the doctor provides information on first aid and refers the patient to the nearest health center or specialist. 64th IPSFAfrican Pharmaceutical Symposium12/07/2015
  7. 7. Results • One year after the start of its operation. • There was an average of 100,000 users per month. 60% needed emergency care while the rest did not. • 60% of the users were from urban areas and 40% from rural. 70% and 30% contacted doctors and pharmacists respectively. • The common reasons for calling included; primary health care consultation (70%), referral to specialist consultant (27%) and general health information (3%). • Of every 100 callers, 90 were patients while the rest called on behalf of the patient. The most popular platforms were facebook and whatsapp. 74th IPSFAfrican Pharmaceutical Symposium12/07/2015
  8. 8. Discussions: • Most of the users seek health information only after falling sick. • Many users are not aware of the roles of pharmacists in providing primary health care. • The high call tariff rates have deterred patients from using the call center. • Unreliable, slow and expensive internet has limited the use of video call services. 84th IPSFAfrican Pharmaceutical Symposium12/07/2015
  9. 9. Discussions • Most of the users seek health information only after falling sick. • Many users are not aware of the roles of pharmacists in providing primary health care. • The high call tariff rates have deterred patients from using the call center. • Unreliable, slow and expensive internet has limited the use of video call services. 12/07/2015 4th IPSFAfrican Pharmaceutical Symposium 9
  10. 10. Implications in practice • Due to the inadequate number of health care professionals in Uganda and the rest of Africa, social media provides an opportunity for the masses to access health professionals and health information. • Individual health professionals, students and institutions can utilise social media extensively to inform and educate people. 104th IPSFAfrican Pharmaceutical Symposium12/07/2015
  11. 11. Acknowledgment Dr. Davis Musinguzi, Managing Director TMCG 114th IPSFAfrican Pharmaceutical Symposium12/07/2015
  12. 12. Acknowledgement Dr. Davis Musinguzi, Managing Director TMCG 124th IPSFAfrica Pharmaceutical Symposium12/07/2015
  13. 13. MURAKOZE! 134th IPSFAfrica Pharmaceutical Symposium12/07/2015

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