Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Content Marketing Distribution Channels


Published on

After your content marketing pieces have been created, you need a strong distribution strategy to make sure your content gets to your target audience.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Content Marketing Distribution Channels

  1. 1. Content Marketing Channels Nxtbook Media
  2. 2. Digital Channels • Website – Your content house • Call to Action – Call, email, fill out a contact form • Additional calls to add – forms to access content • Goals met: inbound marketing, email marketing How to Play: Multiple types of content in an easy-to-navigate layout; blog; callout buttons for downloads
  3. 3. Digital Channels • Social Media – LinkedIn, Google+, Facebook • Call to action: click to website or place contact information at the bottom • Possible call to action: click to download full e-edition • Possible call to action: click through to dedicated landing page or form • Goals Met: Outbound marketing How to Play: Visual elements, keeping audience in mind, enticing and informative blurbs to drive engagement
  4. 4. A little more on social: – LinkedIn • Connect with target buyer personas via LinkedIn Groups – A gathering place for like-minded industry pros to come share and discuss industry topics – Also a great source for new content ideas How to Play: Check out groups your buyer personas have joined to find prospective buyers, buyers’ chief concerns, and to drop some expert advice No sales pitches!
  5. 5. A little more on social: – Google+ • Connect with target buyer personas via Google+ communities – Similar to a LinkedIn group in thought and strategy – Some say there’s a positive correlation between +1’s received in a community and being found on Google search How to Play: Comment on other people’s posts to show you’re more than a brand, and so people are more likely to trust you
  6. 6. Digital Channels • Email • Call to Action: reply to email, click to website, call • Additional call to action: click to download • Goals met: email marketing, outbound marketing How to Play: almost any kind of content plays well in email (be wary of video). Test with e-newsletters, full content pieces, and “thought of you” touches.
  7. 7. Digital Channels • Blog – This section would hold content meant to educate your audience • Searchable, uses categories or tags, has a way to jump to more content • Published regularly • Easily repurposed • Goals met: Inbound marketing, Email marketing (newsletter)
  8. 8. Print and Digital Channels • Trade Resources – Print: • Industry Magazine: guest publish an article, submit to an interview, advertise a rich piece of content – Goals met: Outbound Marketing – Digital: • Industry Sites: guest publish an article, write a blog piece for a key partner’s website, give a video response to another company’s post, post an article to an industry content aggregator – Goals met: Outbound Marketing
  9. 9. Face-to-Face Channels • Tradeshows/Live Events – overlooked resource – Sponsoring: bring content. Attending: bring quick access keys to content • Call to Action: take a print piece with you, go to our website • Additional Calls: give us your information • Goals met: outbound marketing How to Play: Promise you’ll deliver something for the small trade of their time and information. 2 page case study with eye-catching visuals, test your knowledge game with results online, etc
  10. 10. Print Channels • Print – Be very strategic and campaign-driven • Use print to promote an ongoing content campaign with strong calls to action. • Print can be anything: brochures, packaging, etc. – Requires website content to be up, pre-established visual theme, and strong call to action (as there are no metrics for print) – Requires active follow-up – Goals met: outbound marketing, keeping in front of current contacts