July 19, 2012: Market Outlook and Strategy Update for CPGs and Entrepreneurs

1. SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 1

2. SRG IS A BRAND STRATEGY, INNOVATION, AND CREATIVITY FIRM + Boulder-based, 130 people + Global capabilities + 28 years and going strongSRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 2

3. Nutrition Business Journal: The leading business intelligence resourcefor the global nutrition industry since 1996. newhope360.com/ newhope360.com/

5. AGENDA & PARTICIPANTS + The Century at a Glance + John Grubb, Managing Partner, SRG + Ancient Wisdom + Carlotta Mast, Senior Director of Content and Insights at New + Transcendent Transparency Hope Natural Media + Deconstruction + Kevin Whitcher, Director of Strategy, SRGSRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 5

9. THE NATURAL We think of this world in three pieces—though the recession slowed growth, the market is back to outpacing PRODUCTS conventional and is beginning to reach real scale. MARKETPLACESRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 9

10. PRODUCT SEGMENTS $87.8B NATURAL, ORGANIC Condiments AND FUNCTIONAL FOOD Packaged/prepared Dairy foods AND BEV MARKET, 2011 Fruits and Snack foods vegetables Breads $30.6B SUPPLEMENTS and grains $14.7B NATURAL LIVING MARKET, 2011 Beverages MARKET, 2011 Bath/ Natural/organic Meat, fish and toilet soap household cleaners poultry Specialty/ other Natural/organic pet food Vitamins Hair Organic flowers products Total organic fiber (lines and clothing) Mealreplacements Pet supplements Minerals Skincare Herbs/botanicals Sports Herbs/ nutrition botanicals SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 10

12. NEXT INTRODUCTION | VIDEO |SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 12

14. ANCIENT From forbidden fruit to super fruit. WISDOMSRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 14

15. ANCIENT This is not what we mean by ancient wisdom… WISDOMSRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 15

16. ANCIENT But chia is emerging as another new, novel ingredient—in time WISDOM for its fifth millennium of cultivation.SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 16

17. ANCIENT But chia is emerging as another new, novel ingredient—in time WISDOM for its fifth millennium of cultivation.SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 17

18. ANCIENT WISDOM WAY BETTER SNACKS BRAD’S RAW FOODS GOWAYBETTER.COM BRADSRAWCHIPS.COM NATURAL VITALITY VITALITY B COMPLEX NATURALVITALITY.COMSRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 18

19. ANCIENT WISDOM (FARMHOUSECULTURE.COM) VERIA ID INNERDOSHA AND SO SELF OPTIMIZE VERIA.COM DAHLICIOUS LASSI DAHLICIOUS.COMSRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 19

21. TRANSPARENCY Political Implications: Stuxnet virus. Effective but TRANSCENDED now public—accidental leak or strategic boast.SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 21

22. TRANSPARENCY GOOD AND BAD: Kashi vs. Honest Tea TRANSCENDEDSRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 22

23. TRANSPARENCY GOOD AND BAD: Kashi vs. Honest Tea TRANSCENDEDSRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 23

24. ONE DEGREE | VIDEO |SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 24

25. TRANSPARENCY TRANSCENDED ONE DEGREE ORGANIC FOOD (ONEDEGREEORGANICS.COM) BROOKLYN SALSA COMPANY (BKSALSA.COM) SPROUT SKINCARE (SPROUTSKINCARE.COM)SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 25

26. TRANSPARENCY TRANSCENDED FOODUCATE (FOODUCATE.COM) GAIA HERBS (GIAHERBS.COM) HERBALIFE (HERBALIFE.COM)SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 26

27. DECONSTRUCTION We have entered an age of profound deconstruction that is evident in product, process, design and messaging.SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 27

28. FUTURES2020: ELEGANT REDUCTION Elegant Reduction sees the opportunity in right-sizing your solution—delivering less overall, but more of what your consumer wants. Pretty good is often good enough.SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 28

29. REVELRY BRANDS, BRENDAN SYNNOTT | VIDEO |SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 29

30. INNOVATION JONES SODA BACK TO THE ROOTS JONESSODA.COM BTTRVENTURES.COM MEGA FOOD MEGAFOOD.COMSRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 30

31. RAW MESSAGING SIR RICHARD’S CONDOM CO. BLUEPRINTJUICE SIRRICHARDS.COM BLUEPRINTJUICE.COM THREE TWINS ICE CREAM THREETWINSICECREAM.COMSRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 31

32. MACRO FORCESSRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 32

35. CONCLUSION This is not about specific products and brands but rather the trajectory and change that these macro forces imply—both for the natural products industry and consumer packaged goods broadly.SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 35

36. This is the premier insider’s guide to THE NATURAL PRODUCTS where the natural products market is INDUSTRY FORECAST 2013 now—and where it is headed. Born from the partnership of New Hope Natural Media’s Nutrition Business Journal and SRG, this comprehensive report provides a deep dive into the trends and market forces affecting the natural products industry. NEXT also identifies the products, people, and macro forces that will shape and provide the greatest opportunities for tomorrow’s natural products landscape. Also available in category specific chapters. Buy one now at www.nextforecast.comSRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 36

37. Thanks! John Grubb, Managing Partner Carlotta Mast, Senior Director of Content and Insights 303-381-6479 303-998-9119 jgrubb@srg.com carlotta.mast@penton.com Kevin Whitcher, Director of Strategy 303-381-6415 kwhitcher@srg.com Sterling-Rice Group 1801 13th Street, Suite 400 Boulder, Colorado 80302SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 37