Food And Ingredient Article May 2010

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NMR Offers Food and Ingredient Companies Powerful Technical Writing & Clinical Trials to Maximize Sales and Differentiate Products

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Food And Ingredient Article May 2010

  1. 1. Advancing Products with Proven Science NMR News: Volume 3, Issue 5, May 2010 NMR Offers Food and Ingredient Companies Powerful Technical Writing & Clinical Trials to Maximize Sales and Differentiate Products Over the years, Nutraceutical Medical Research (NMR) has developed world-class expertise in proving efficacy and safety using evidence-based approaches, and producing publishable medical literature for the dietary supplement, ingredient and nutraceutical industries. In 2010, NMR has expanded their reach to include the food and beverage industries. Benefits of Evidence-Based Research in Summary EVIDENCE- BENEFITS BASED EVIDENCE-BASED RESEARCH RESEARCH As food and beverage claims must be “truthful and not Builds credibility misleading,” working with an experienced contract (clinical) Differentiates from competitors research organization, like NMR, is important to ensure that Educates potential customers your claims are substantiated by competent and reliable Enhances product scientific evidence. Focusing on all food/beverage categories awareness Establishes market (including conventional, functional and novel) and functional leadership & competitive food ingredients, NMR can help you differentiate your positioning 1
  2. 2. Advancing Products with Proven Science NMR News: Volume 3, Issue 5, May 2010 products or simply substantiate your claims by performing proprietary clinical studies, and evaluating the safety and efficacy of individual ingredients or whole food. NMR can perform the following: □ Design, conduct, and write reports for animal and human Benefits of Evidence-Based Research in Summary clinical studies EVIDENCE- BENEFITS BASED □ Investigational New Drug (IND) and New Dietary RESEARCH Ingredient (NDI) submission Generates sales leads □ Clinical Dossiers and Safety Monographs that Increases trust and loyalty highlight: Recognized as “competent and  Active constituents reliable scientific evidence  Mechanisms of action Refines health claim wording  Recent clinical data and ongoing trials Results can be published  Recent scientific data Show efficacy of your ingredient(s) and/or  Research hypotheses whole food(s)  Safety recommendations 2
  3. 3. Advancing Products with Proven Science NMR News: Volume 3, Issue 5, May 2010 Benefits of Scientific & Technical Writing in Summary SCIENTIFIC & SCIENTIFIC & TECHNICAL WRITING BENEFITS TECHNICAL WRITING For a competitive edge and increased sales revenue, NMR Builds credibility can produce well-written scientific/technical literature for foods and beverages. Utilizing literature reviews, white Differentiates from papers, recent clinical studies and other technical reports, competitors NMR’s talented medical writing team will write product Educates potential specification guides to target all audiences including customers consumers, retail buyers, professionals/decision-makers, Enhances product medical and scientific communities. These will detail: awareness Establishes market leadership & □ Biological/chemical/physical properties of competitive positioning ingredients (including shelf-life) □ Components of food and/or compounds in Generates sales leads ingredients □ Dietary Reference Intakes Increases trust and loyalty □ FDA, GRAS or NDI status 3
  4. 4. Advancing Products with Proven Science NMR News: Volume 3, Issue 5, May 2010 □ Food Applications □ Formulation, Manufacturing and Purification Processes □ Functional and health benefits □ Nutritional specifications □ State permissible health claims □ Include a comprehensive list of verifiable references 4
  5. 5. Advancing Products with Proven Science NMR News: Volume 3, Issue 5, May 2010 BENEFITS What are the benefits of scientific/technical writing for food/ingredient products? 1. Reach consumers and decision-makers Consumers are looking for companies to provide them with up-to-date, relevant and easily understood information. They also want to be reassured that the product does what it purports to do. This will empower your consumer audience to make the best and most informed decisions about their health. Like consumers, decision-makers will value highly-detailed information found in a technical paper than an over-simplified version because they will find it lending to the credibility of the overall product effectiveness. Technical papers attract customers. 2. Educate Your Potential Customers Technical papers will help potential customers decide if a product will meet their needs. With technical papers, it is much easier to persuade buyers and influence their buying behavior. 3. Enhances Product Awareness & Generate Sales Leads Consumers and decision-makers will value the information in a technical paper, so they will be much more likely to purchase the product they are already aware of and educated about. Technical white papers also serve as a powerful sales support tool. 4. Establishes credibility The information contained in a technical white paper will be perceived by its reader(s) to be well-researched and give validation and support to the benefits and claims stated in the paper. 5. Marketplace Leadership, Differentiation & Competitive Positioning A highly detailed and technical paper focusing on scientific attributes and health benefits will create value in the minds of your customers, because the information will be perceived as 5
  6. 6. Advancing Products with Proven Science NMR News: Volume 3, Issue 5, May 2010 meaningful and credible. This will, in turn, attract new customers, repeat purchases and loyalty. What are the benefits of doing evidence-based research? 1. Builds credibility 2. Clinical trials are recognized as the “substantiation standard” for competent and reliable scientific evidence 3. Differentiates from competition 4. Helps to refine health claim wording 5. Increases trust and loyalty among customers 6. Provides the source of information by which consumers learn about product attributes and benefits 7. Results can be published in peer-reviewed journals 8. Show efficacy of your ingredient(s) and/or whole food(s). 6
  7. 7. Advancing Products with Proven Science NMR News: Volume 3, Issue 5, May 2010 BENEFITS IN SUMMARY EVIDENCE-BASED SCIENTIFIC/TECHNICAL BENEFITS RESEARCH (i.e. in the form WRITING of clinical trials) Builds credibility Differentiates from competitors Educates potential customers Enhances product awareness Establishes market leadership & competitive positioning Generates sales leads Increases trust and loyalty Recognized as “competent and reliable scientific evidence Refines health claim wording Results can be published Show efficacy of your ingredient(s) and/or whole food(s) 7
  8. 8. Advancing Products with Proven Science NMR News: Volume 3, Issue 5, May 2010 About Nutraceutical Medical Research: We are a premiere contract research organization dedicated to substantiating your product or ingredient claims and efficacy with clinical research. We provide medical writing services which include product brochures, literature reviews and journal publication. For foods and beverage companies specifically, we are here to help you/your team design and manage clinical trials, write medical literature to support your claims and drive sales, or simply, comply with FDA/FTC label and claim requirements, using documented science and evidence-based approaches. Our goal is to partner with natural product, cosmeceutical, food, ingredient, and pharmaceutical companies to help them establish efficacy and safety of their products using evidence-based approaches. Contact NMR at 1-914-220-8325 or email info@nutraceuticalmedicalresearch.com. 8
  9. 9. Advancing Products with Proven Science NMR News: Volume 3, Issue 5, May 2010 9

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