Social Media Marketing

1. E-TEXT
Group Name :
EcoTech (:

2. Contents
• Current Situation
• Proposal
• Desirable outcome(s)

3. Current Situation
• Every single day, students suffer because of
their heavy schoolbags…..

4. Problems that arise due to heavy
schoolbags are such as…..
Deforestation
Global Warming
Hunchback

5. Proposed Situation
=
E-TEXT

6. E-TEXT
(Electronic Textbooks)
• Replaces all the heavy textbooks carried by students into one electronic
device.
• Lightens the students’ bag
• Environmental friendly (saves paper)
• Can be connected to other devices
• More convenient for teachers to convey important notices to students
• Allow social media interactions between students and teachers
• Waterproof & durable
• Cost can be subsidized by government (MOE)
• Teachers have the authority to disable some functions

7. Desirable Outcome
Prevents bad body posture
Saves the Earth

8. Social Media Marketing
• Goals
• Funnels
• Conversions

9. Goals
1. Increase students’ awareness of the product
2. Promote a new technology
3. Engaging two-way conversations

10. Funnel
Website (www.eco-tech.com)
Facebook page campaign( Say NO to textbook say YES to E-TEXT)
Twitter ( E-tweet )

11. Conversions
• Polls
• 3 months test-run for a school
• Numbers of likes/dislikes
• Re-tweets