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In this paper, based on a negotiation scenario, The Consultant case, we will show how to position ourselves during the several stages of a negotiation process. It intends to be a contextualized guide on the negotiators roles and behaviors leveraging their objectives on a path to establish a common goal. So, we will exemplify it combining some scenes from the film Pretty Woman in order to show the best practices in the negotiation process. In the same way, we decided to ask professional negotiators to understand which are major items they give more importance in their international deals.